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Content Strategy Consideration Manager - Local & Commercial (all genders)

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Zalando

19d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • Berlin

AI generated summary

  • You need 3+ years in content planning or marketing, a passion for fashion, strong collaboration skills, project management abilities, a data-driven mindset, and excellent communication skills.
  • You will execute and refine content strategy, collaborate on key moments, align with retail teams, optimize performance, manage content calendars, and stay updated on industry trends.

Requirements

  • 3+ years of experience in content planning, marketing, or a related field, preferably within e-commerce or retail.
  • A strong passion for fashion and an understanding of the unique customers needs on the local levels.
  • Ability to collaborate effectively with cross-functional teams, including retail, marketers, and buyers.
  • Strong organizational and project management skills, with the ability to handle multiple initiatives in a fast-paced environment.
  • A data-driven mindset with the ability to analyze performance metrics and translate insights into actionable strategies.
  • Excellent communication skills, both written and verbal.
  • A proactive, creative thinker who is eager to drive innovation in content planning.

Responsibilities

  • Execute and refine the annual content strategy, ensuring alignment with brand, business, and category objectives.
  • Collaborate closely with retail & marketing teams to develop compelling overview of commercial and local key moments that resonates with wide audiences and respond to customer needs on the country level.
  • Work alongside market retail managers and multi-proposition teams to align content planning with assortment strategies, seasonal trends, and key commercial moments.
  • Develop and implement data-driven content strategies across categories that engage different audience segments and drive both inspiration and conversion.
  • Monitor content performance, leveraging insights to optimize future planning and ensure alignment with business KPIs.
  • Act as a key stakeholder in cross-functional meetings, providing strategic input from a content perspective.
  • Manage and maintain content calendars, ensuring timely execution across channels and consistency with category and business priorities.
  • Stay ahead of industry trends, competitor activity, and evolving consumer behaviors to inform innovative content initiatives.

FAQs

What is the location for the Content Strategy Consideration Manager position?

The location for the position is Berlin.

Is this position full-time or part-time?

This is a full-time position.

What team will the Content Strategy Consideration Manager be part of?

The Content Strategy Consideration Manager will be part of the Content Strategy & Curation team.

Who will the Content Strategy Consideration Manager report to?

The Content Strategy Consideration Manager will report to the Lead Content Planning Manager.

What is the primary purpose of the Content Strategy Consideration Manager role?

The primary purpose is to support daily business operations and execute the annual content plan in alignment with market demand curves and content planning requirements.

What are some responsibilities of the Content Strategy Consideration Manager?

Responsibilities include executing and refining the content strategy, collaborating with retail and marketing teams, developing data-driven content strategies, monitoring content performance, and managing content calendars.

What qualifications are needed for the role?

Candidates should have 3+ years of experience in content planning or marketing, a passion for fashion, strong organizational skills, and a data-driven mindset.

Are there any specific skills required for this position?

Yes, effective collaboration, project management, communication skills, and the ability to analyze performance metrics are required.

What does Zalando offer in terms of employee benefits?

Zalando provides employee shares, discounts on products, paid volunteering days, a hybrid working model, vacation days, relocation assistance, health and wellbeing options, and support for mental health.

How can candidates apply for this position?

Candidates must apply through the online application form; applications via email are not accepted.

Who can I contact for more information about the job?

You can contact Flavio Stella at flavio.stella@zalando.de for more information.

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Zalando

Europe’s leading online platform for fashion and lifestyle.

Retail & Consumer Goods
Industry
10,001+
Employees
2008
Founded Year

Mission & Purpose

Zalando is a leading European online platform for fashion and lifestyle, offering a wide range of clothing, footwear, accessories, and beauty products from various brands. Their ultimate mission is to provide customers with a seamless and inspiring shopping experience, blending fashion with technology to create innovative solutions. The purpose of Zalando is to revolutionise the fashion industry by offering a diverse and inclusive shopping environment where customers can discover and purchase the latest trends and styles conveniently online. They aim to empower people to express their individuality through fashion while fostering sustainability and ethical practices within the industry.