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Coordinator, Digital Marketing

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Sony Pictures Entertainment

3mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Sales & Business Development
    Marketing
  • Toronto

AI generated summary

  • You need 2-4 years in digital media, a passion for film/TV, marketing knowledge, strong communication skills, social media expertise, and attention to detail in a dynamic environment.
  • You will support marketing initiatives, manage digital asset delivery, oversee creative production, update retail platforms, assist in presentations, and track invoices while coordinating various projects.

Requirements

  • 2-4 years working in entertainment, digital media, creative production, advertising, strategic planning
  • Demonstrable knowledge and interest in the features and tv media landscape
  • Passion for film and television content
  • Familiarity with entertainment business models
  • Understanding of general marketing strategy required
  • Knowledge in creative asset production, social media content, media, digital and social media marketing activities
  • Excellent communication skills, including presentation development and delivery
  • Impeccable attention to detail and highly organized
  • Excellent teamwork and cross-functional skills
  • High creative content standards and attention to detail
  • Understanding of social media content, social platforms and how to optimize performance
  • Proficient in Microsoft Office 365
  • Self-motivated and dedicated to performing above expectations
  • Team player; must enjoy working a cross team and collaborating effectively
  • Strong knowledge of social platforms such as TikTok, IG, Meta, YouTube, Pinterest and X
  • Be comfortable with ambiguity in a dynamic, changing, commercial environment

Responsibilities

  • Provide Support to the SPT/SPHE Distribution Canada’s Marketing team in all initiatives and activities to meet the division’s overall business goals.
  • Research and develop deep understanding of how to use SPT & SPHE’s B2B Digital delivery asset sites. Service HE clients/accounts, as per their marketing asset requirements.
  • Develop a schedule for the delivery of creative assets and monitor the flow of materials or resources through the process to ensure on time and on-spec delivery per each digital and/or physical account, and/or media agency vendor.
  • Support Manager with client/account management (ex. creation of monthly features and tv content PowerPoint decks, key art delivery, social asset support etc.).
  • Manage delivery and creation of all necessary digital artwork/assets required by Digital clients (Uploading pack shots and photos to account ftp sites, where needed).
  • Oversee the creation, and production of promotional materials (liaise with designers, sales sheets, presentation templates, premiums, etc.).
  • Sonypictures.ca page management: Update sonypictures.ca title pages for the home entertainment window; this includes addition of new media retailer click through links and updating artwork post release of new features in the home entertainment window. Build out home entertainment catalogue pages as needed.
  • Develop solid knowledge of account capabilities - their cross platform, digital strategies and marketing calendars to exploit timely opportunities and link customer strategies with SPE Distribution Canada’s goals and objectives.
  • Gain understanding of merchandising placement with digital accounts to help the Marketing team support SPE’s new releases both on-and off-platform.
  • Assist Marketing supervisor in building and conducting regular product presentations and business reviews with key accounts.
  • Liaise with internal third-party teams on ONE Sony opportunities to help support cross promotion of SPE new releases (SONY Consumer Electronics, Sony PlayStation, Sony Music).
  • Manage updates to the various retail account platforms such as the Amazon.ca SPE Brand Store page with NR features and current tv series.
  • Assist with the execution of a local b2b communications plan across tv distribution and home entertainment. The purpose of the b2b communications plan is to raise the profile of Sony Pictures Television and gain more exposure of our content across clients, accounts and the end consumer.
  • Localize and update a Canadian LinkedIn calendar with approved social posts. On occasion, assist with localizing creative for CDN.
  • Help organize new release screenings and event coordination with our local theatrical distribution and local SPT/SPHE marketing and distribution sales teams.
  • Gather team needs concerning new release features premiums: draft lists and communicate orders to premiums distribution company.
  • Arrange ordering and delivery of all HE NR Premium Items to clients for gifting, contesting etc.
  • Support the 100th anniversary of Columbia Pictures (C100) marketing initiatives – help organize quarterly in-office features screenings.
  • Assist managers with social postings and content creation in support of C100 initiatives.
  • Develop skills on new project tracking software: for e.g airtable.
  • Work on various activities to support the Marketing team with special projects throughout the year.
  • Work with Supervisor to learn cloud-based procurement solutions and invoice submission models such as (SAP, Ariba on Demand).
  • Study and learn internal accounting specifics: GLs and local country codes.
  • Oversee invoice tracking on Excel; submit invoices via internal cloud-based accounting solutions across TV Distribution and Home Entertainment.
  • Utilize software programs (Office 365, Airtable, etc..) to track invoices and HE Marketing expenses.
  • Research and develop solid knowledge of the overall television distribution and home entertainment distribution business.
  • Through interaction with home entertainment retail accounts and local TVD/He distribution team members, study and understand respective Digital and Physical account strategies, needs, and opportunities, and incorporate those into daily marketing support activities.
  • Study SPE’s library of features and tv content to familiarize oneself with the catalogue of current and library tv and film product.
  • Keep a keen eye on competitive activity/developments, building in-depth knowledge of the digital and physical home entertainment space and refining SPHE’s marketing support accordingly, where possible.
  • Maintain up to date stands in social media marketing and creative asset production.
  • Develop a full understanding of, and align with, Sony governance and standard working practices, strategies & objectives.
  • Maintain regular contact with U.S. head office and its respective vendors as well as other territory marketing teams to apply relevant international best practices to the Canadian market.
  • Demonstrate and promote SPE’s values.

FAQs

What is the primary focus of the Digital Marketing Coordinator role?

The primary focus of the Digital Marketing Coordinator role is the creative asset delivery for Digital and Physical Home Entertainment accounts, as well as supporting marketing initiatives to grow ownership and rental of SPE’s major motion pictures and television products.

Who does the Digital Marketing Coordinator report to?

The Digital Marketing Coordinator reports to the Director of Features Marketing.

What key skills are required for this position?

Key skills required for this position include strong communication skills, creative know-how, interpersonal skills, attention to detail, proficiency in Microsoft Office 365, and a deep understanding of social media platforms.

What kind of marketing activities will the Digital Marketing Coordinator assist with?

The Digital Marketing Coordinator will assist with creative asset management, shopper marketing coordination for physical and digital accounts, B2B communications, event and special project support, and invoice/accounting activities to support the marketing team.

How many years of experience in the entertainment or digital media industry is required?

2-4 years of experience in the entertainment, digital media, creative production, advertising, or strategic planning is required.

Will the Coordinator interact with external partners or vendors?

Yes, the Coordinator will liaise with creative vendors, retail accounts, and internal third-party teams to support marketing initiatives and ensure timely execution of deliverables.

Is knowledge of social media marketing important for this role?

Yes, a strong understanding of social media content, strategies, and how to optimize performance on various platforms is essential for the role.

What kind of projects will the Coordinator help support?

The Coordinator will help support new release screenings, organize promotional events, manage digital asset delivery, and participate in various marketing special projects throughout the year.

Will the Coordinator be responsible for invoice tracking and accounting activities?

Yes, the Coordinator will work with the supervisor to learn cloud-based procurement solutions, oversee invoice tracking, and assist with accounting-related tasks.

What type of marketing knowledge is preferred for applicants?

Applicants should have demonstrable knowledge and interest in the features and TV media landscape, an understanding of general marketing strategy, and familiarity with entertainment business models.

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Sony Pictures Entertainment

Entertainment & Media
Industry
5001-10,000
Employees

Mission & Purpose

Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries.