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Copywriter

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Whatnot

18d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Design
  • Los Angeles
    Remote
  • Quick Apply

AI generated summary

  • You have 7+ years in copywriting, blending brand and performance focus, skilled in both short and long-form content, data-driven, collaborative, adaptable, and eager for feedback.
  • You will create impactful copy, oversee creative processes, collaborate with teams, stay updated on trends, optimize messaging using data, and mentor junior writers for creative excellence.

Requirements

  • 7+ years of experience in copywriting, with a mix of brand and performance-focused projects.
  • Proven ability to craft both short-form, direct-response copy and longer-form, narrative-driven content.
  • You are strategic and intentional with words, balancing creativity with the “why” behind each choice.
  • You have a passion for exploring how brands can intersect with culture.
  • Strong understanding of digital advertising, content marketing, and how messaging influences the customer journey.
  • Adept at using data and metrics to inform creative decisions and improve copy performance.
  • Excellent communication and collaboration skills, with experience working closely with designers, marketers, and product teams.
  • Skilled at managing multiple projects simultaneously, with the ability to pivot and adapt as priorities shift.
  • Naturally curious and proactive, with a growth mindset and a high standard for quality.
  • You thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work.
  • Proficiency with collaborative tools such as Figma, Asana, or Airtable.

Responsibilities

  • Lead the development of impactful copy, creative campaigns, and activations across brand and performance marketing, ensuring consistency with our brand voice and creative vision.
  • Partner with cross-functional teams to craft cohesive narratives that connect with our audiences and resonate culturally.
  • Oversee end-to-end creative processes, from initial brainstorms to final delivery, maintaining high standards for quality and relevance.
  • Stay informed on industry shifts, category and competitive trends, and audience preferences to keep our messaging fresh, engaging, and culturally relevant.
  • Use data and performance insights to refine copy and optimize messaging.
  • Provide mentorship and guidance to junior writers, freelancers, and agency partners, fostering a collaborative environment of creative excellence.

FAQs

What is the job title for this position?

The job title is Lead Copywriter.

Where is Whatnot's office located?

Whatnot operates out of hubs within New York, San Francisco, and Los Angeles.

Is the Lead Copywriter role fully remote?

The role requires team members to be within commuting distance of our New York, San Francisco, or Los Angeles hubs, indicating a hybrid work model.

What are the main responsibilities of the Lead Copywriter?

The Lead Copywriter will develop impactful copy, lead creative campaigns, partner with cross-functional teams, oversee the creative process, stay informed on industry trends, use data for optimization, and provide mentorship to junior writers.

What qualifications are required for this position?

Candidates should have 7+ years of copywriting experience, proficiency in crafting various types of content, a strategic mindset, an understanding of digital advertising, strong communication skills, and the ability to manage multiple projects.

Does Whatnot offer any benefits?

Yes, Whatnot offers benefits including a flexible time off policy, health insurance options, work-from-home support, care benefits, retirement plans, and parental leave.

What is the salary range for the Lead Copywriter position?

The salary range for this position is $155,000/year to $200,000/year plus benefits and equity.

What is the company’s stance on diversity and equal opportunity?

Whatnot is proud to be an Equal Opportunity Employer and values diversity, actively supporting and respecting different skills and experiences within its workforce.

Do I need to have experience with specific tools for this position?

Proficiency with collaborative tools such as Figma, Asana, or Airtable is preferred but not mandatory.

What type of work environment can I expect at Whatnot?

You can expect a fast-paced environment that encourages creativity, collaboration, and continuous growth.

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Whatnot

Whatnot: Buy, Sell, Go Live

Technology
Industry
201-500
Employees
2019
Founded Year

Mission & Purpose

Whatnot is the largest livestream shopping platform in the U.S., connecting buyers and sellers in real-time across any category – from collectibles like trading cards to comics, fashion, sneakers, and more. Founded by collectors, the platform couples rigorous seller vetting with unmatched buyer protection to create a trusted and welcoming space for people to share their passions with others. Today, Whatnot’s top sellers earn up to eight figures annually using the platform. Backed by Andreessen Horowitz, YC Continuity, and CapitalG, Whatnot’s valuation is $3.7B.