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Corporate Brand and Public Relations Manager

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Optum

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing

AI generated summary

  • You need 10+ years in brand/marketing, 5+ as a Corporate Brand and PR Manager, strong writing and communication skills, strategic planning experience, and be onsite 3x a week in Makati.
  • You will develop PR strategies, manage media relations, craft press releases, handle crisis communications, plan events, and oversee LinkedIn presence for both Philippines and Puerto Rico.

Requirements

  • 10+ years total experience in Brand and Marketing
  • 5+ years experience as Corporate Brand and Public Relations Manager
  • Experience in supporting mult-geo and cross functional teams is an advantage
  • Solid strategic thinking, creativity, communication and writing skills, along with experience in marketing, brand management, public relations, and LinkedIn management
  • Solid writing skills, media savvy, and the ability to handle high-pressure situations
  • Need to be adept at strategic planning and relationship building
  • Proven excellent Communication skills
  • Willing to report onsite 3x a week and work on mid shift (3PM-12AM)
  • Willing to work in Makati

Responsibilities

  • Strategy Development - Crafting and implementing strategies to enhance and maintain the Optum's brand image and positioning in the market
  • Media Relations - Building and maintaining relationships with media outlets and journalists to secure positive coverage for the company
  • Press Releases - Crafting and distributing press releases and other communication materials to announce company news and updates
  • Crisis Management - Handling communication during crises or negative events to protect and manage the company's reputation
  • Event Planning - Organizing and overseeing events, press conferences, and other public-facing activities to promote the company's image and objective
  • LinkedIn Management - Managing the company’s LinkedIn presence and ensures it aligns to the overall PR strategy
  • Supports both Philippines and Puerto Rico
  • This role is an individual contributor
  • Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

FAQs

What is the primary focus of the Corporate Brand and Public Relations Manager role?

The primary focus is to develop and maintain Optum Philippine’s corporate brand image and identity, strengthen the external brand's stature, and engage with key stakeholders to build awareness and thought leadership.

What are the key responsibilities of this position?

Key responsibilities include strategy development for brand positioning, media relations, crafting press releases, crisis management, event planning, and managing the company's LinkedIn presence.

What qualifications are required for this role?

Required qualifications include 10+ years of experience in brand and marketing, 5+ years as a Corporate Brand and Public Relations Manager, strong strategic thinking and writing skills, and the ability to work under pressure.

Is experience in supporting multi-geographical and cross-functional teams important for this role?

Yes, experience in supporting multi-geographical and cross-functional teams is considered an advantage for this position.

What is the work schedule for this role?

The role requires a willingness to report onsite 3 times a week and work a mid-shift from 3 PM to 12 AM.

Where will this position be located?

This position is based in Makati.

Is this role an individual contributor or does it involve management responsibilities?

This role is an individual contributor without direct management responsibilities.

What type of events will the manager be responsible for organizing?

The manager will organize and oversee events, press conferences, and other public-facing activities to enhance the company's image and objectives.

Will this position support operations beyond the Philippines?

Yes, this role will support both the Philippines and Puerto Rico.

How important are communication skills for this role?

Excellent communication skills are crucial for this role, as they involve media relations, crisis management, and various public relations activities.

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

Optum is a health services and technology company that provides a wide range of solutions to improve healthcare delivery and outcomes. They offer services in healthcare management, data analytics, pharmacy benefit management, and technology solutions to healthcare providers, payers, employers, and government agencies. Optum's ultimate mission is to improve the health system's efficiency and effectiveness, creating a healthier world for everyone. Their purpose lies in collaborating with healthcare partners to address complex challenges, such as improving care coordination, reducing healthcare costs, and enhancing patient experiences. By leveraging data-driven insights and innovative technology, Optum aims to empower healthcare professionals and organisations to deliver high-quality, patient-centered care and drive positive healthcare outcomes for individuals and communities worldwide.

Culture & Values

  • Integrity

    Honour commitments. Never compromise ethics.

  • Compassion

    Walk in the shoes of people we serve and those with whom we work.

  • Relationships

    Build trust through collaboration.

  • Innovation

    Invent the future, learn from the past.

  • Performance

    Demonstrate excellence in everything we do.