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Creative Strategy Director - Sparkling Flavors, Africa

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The Coca-Cola Company

Yesterday

  • Job
    Full-time
    Expert Level
  • Marketing
    Design
  • Johannesburg

AI generated summary

  • You need a Bachelor’s degree, 10+ years in creative strategy, strong communication skills, leadership experience, and the ability to manage complex marketing initiatives across diverse teams.
  • You will lead creative strategy, develop high-quality content, align stakeholders, enhance brand storytelling, and drive innovative brand experiences across Africa's sparkling flavors.

Requirements

  • Bachelors Degree
  • +10 years of marketing and leadership experience in a creative strategy role
  • Experience working in cross-functional and cross-geographical teams is preferred
  • Agency experience is an added advantage
  • Proven ability to communicate both verbally and in written form in a way that engages and inspires key internal and external stakeholders including agency partners.
  • Good understanding of consumer, cultural trends, current and future business needs
  • Ability to lead overall Integrated Marketing Experience / Communication strategies.
  • Ability to collaborate and create a ‘network’ across disciplines to open new, innovative spaces for brand growth based on consumer insights, cultural trends and current and future business needs.
  • Excellent people leadership skills, particularly the ability to coach and develop others and create a cohesive, focused team
  • Ability to manage complex timelines and manage/influence multiple stakeholders
  • Ability to manage Direct Marketing Expense resources for maximum efficiencies and return on investment

Responsibilities

  • Creative Strategy Lead will focus primarily on developing the creative strategy for the respective category.
  • Responsible for the creation and delivery of high-quality strategy, idea and concepts (and final execution elements for ‘Hero’ content) of the brand’s plan. The role is responsible for the preparation of the final recommendations presented for decision at each stage of Creative content approval.
  • Leading the creative strategy and development cross marketing sub-functions (including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media)
  • Work with counterparts in other Operating Units to help develop and execute a cohesive brand/category Creative Strategy
  • The Creative Strategist is the Leader of the full Category Content team and is responsible for thought leadership and capability building across the Operating Units Category team in all aspects of Content development.
  • Authoring and aligning key stakeholders to Integrated Marketing Experience briefs; leading agency briefings and identifying innovative ways to measure the effectiveness of brand campaigns.
  • Building the storytelling of the brand, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points
  • Translating and amplifying the Global Core Creative Ideas for Global and regional (where not lead Operating unit) brands into contemporary communications, that mobilize the Coca-cola system, positions the brand for future growth and excite consumers to build Brand Love ( i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets etc)
  • Develop exciting/powerful Core Creative Ideas for Regional Brands (as Lead Operating unit) and local brands, anchored on consumer insight
  • Ensuring that all expressions of the brand are in consistence with the Brand Essence and Architecture
  • Relentlessly challenging for more innovative brand experiences
  • Working with the respective Operating Units Brand Team/s to develop a vision and growth strategy for the respective brand / platform; expected to provide input on investment recommendations
  • Working with counterparts in other Operating Units to help develop and execute cohesive brand/category Creative Strategy
  • Working with Operating Unit Human Insights Team to define the killer insights that lead to the most powerful Creative Strategies

FAQs

What is the primary focus of the Creative Strategy Director role?

The primary focus of the Creative Strategy Director role is to develop and lead the creative strategy for the sparkling flavors category in Africa.

What are the key responsibilities of the Creative Strategy Director?

The key responsibilities include creating high-quality strategies and concepts, leading cross-functional creative strategy development, building brand storytelling, and ensuring consistency with brand essence across various content.

Is agency experience preferred for this role?

Yes, agency experience is considered an added advantage for this role.

What kind of educational background is required for the Creative Strategy Director position?

A Bachelor's Degree is required for this position.

How many years of experience in marketing and leadership is required for this role?

A minimum of 10 years of marketing and leadership experience in a creative strategy role is required.

Will the Creative Strategy Director work with cross-functional teams?

Yes, experience working in cross-functional and cross-geographical teams is preferred for this role.

What kind of skills are essential for success in this role?

Essential skills include excellent communication, people leadership, the ability to manage complex timelines, and collaboration across disciplines to drive brand growth.

How does the role contribute to brand and category growth?

The role contributes to brand and category growth by developing a cohesive creative strategy, identifying consumer insights, and leading innovative marketing campaigns that excite consumers and build brand value.

What is the expected annual incentive percentage for this role?

The expected annual incentive reference value percentage for this role is 30%.

Is the Creative Strategy Director role focused solely on local brands?

No, the role also involves translating and amplifying Global Core Creative Ideas for both regional and local brands.

What is the importance of storytelling in this position?

Storytelling is crucial as it ensures consistency and strategic continuity across various forms of content and amplifies the brand’s message at multiple connection points.

How important is understanding consumer and cultural trends for this role?

A good understanding of consumer and cultural trends, along with current and future business needs, is essential for developing effective creative strategies.

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The Coca-Cola Company

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.