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Customer Marketing Manager

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SoSafe

1mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Munich
    Remote

AI generated summary

  • You should have 5+ years in customer marketing, fluency in German and English, strong storytelling and project management skills, and experience with advocacy programs and marketing tools.
  • You will drive customer advocacy, create compelling content, implement marketing campaigns, measure impact, manage referrals, collaborate with teams, and engage with customers at events.

Requirements

  • 5+ years of experience in customer marketing, customer success, or advocacy programs, preferably within a SaaS, cybersecurity, or B2B environment.
  • Fluency in German and English, written and spoken
  • Proven experience in building and directing customer advocacy programs, including creating and launching advocacy-driven campaigns and content.
  • Exceptional storytelling techniques, with the aptitude to craft compelling customer narratives across various formats (case studies, video testimonials, social media).
  • Strong project management expertise with experience to coordinate across teams and work on multiple initiatives simultaneously.
  • Analytical mindset, with the knowledge to track, measure, and report on the success of advocacy programs.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Salesforce).
  • A deep passion for customer success and the aptitude to cultivate long-term relationships with customers.

Responsibilities

  • Drive and implement SoSafe’s customer advocacy program, building strong relationships with key customers to gather success stories, testimonials, and other advocacy materials.
  • Design and implement programs that encourage customers to become advocates for SoSafe, including testimonial campaigns, reference programs, and customer-driven content.
  • Create a framework for measuring and tracking customer advocacy efforts, ensuring that advocacy campaigns are aligned with company objectives and provide measurable results.
  • Develop and implement customer marketing email campaigns that amplify customer success stories, share best practices, and drive deeper engagement with SoSafe’s products.
  • Lead upsell and cross-sell initiatives by leveraging customer feedback and success stories to present relevant offerings and highlight additional product value.
  • Handle and enhance SoSafe’s customer referral program, creating compelling messaging and incentives to encourage customers to refer others within their network.
  • Work closely with customers to create high-impact content, including case studies, video testimonials, customer blogs, and social media posts, that highlight SoSafe’s impact on their business.
  • Oversee the production and distribution of customer-driven content across platforms like YouTube, Vimeo, LinkedIn, and SoSafe’s digital channels.
  • Design and drive advocacy campaigns, ensuring customer voices are at the forefront of our messaging.
  • Work closely with internal teams—including Sales, Marketing, Product, and Customer Success—to align customer marketing and advocacy efforts with broader company goals and ensure a consistent, customer-centric experience.
  • Engage with external partners and agencies to enhance the quality and visibility of advocacy content, ensuring maximum reach and engagement.
  • Help the planning and completion of customer-centric events, webinars, and campaigns designed to deepen relationships and showcase customer success.
  • Travel up to 15% to engage directly with customers, attend industry events, and capture advocacy materials that highlight the value SoSafe brings to organizations.

FAQs

What is the primary mission of the Customer Marketing Manager role at SoSafe?

The primary mission is to elevate customer advocacy efforts, drive deeper engagement, and create lasting relationships with customers to build loyalty and generate new business.

What qualifications are required for the Customer Marketing Manager position?

Candidates should have 5+ years of experience in customer marketing, customer success, or advocacy programs, preferably in a SaaS, cybersecurity, or B2B environment, along with fluency in German and English, both written and spoken.

What are the key responsibilities of this position?

Key responsibilities include driving the customer advocacy program, developing and executing customer marketing strategies, creating impactful content, collaborating with cross-functional teams, and supporting programs and events.

Is travel required for the Customer Marketing Manager role?

Yes, travel is required up to 15% to engage directly with customers, attend industry events, and capture advocacy materials.

What skills are essential for success in this role?

Essential skills include exceptional storytelling abilities, strong project management expertise, an analytical mindset for measuring program success, and experience with marketing automation tools and analytics platforms.

What kind of benefits does SoSafe offer its employees?

SoSafe offers a range of benefits including work/life balance with flexible hours, 33 vacation days, wellbeing and financial support, learning and development allowances, and various perks such as referral bonuses and a dog-friendly HQ.

What is the company culture like at SoSafe?

The company culture is vibrant and purpose-driven, focused on innovation, diversity, and collaboration, with a commitment to professional growth and making a meaningful change in cybersecurity.

How does SoSafe support customer advocacy?

SoSafe supports customer advocacy through programs that foster strong relationships with key customers, gather success stories, and create programs that encourage customers to become advocates, including testimonials and reference campaigns.

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SoSafe

Turn on your human firewall!

Technology
Industry
201-500
Employees

Mission & Purpose

As a Cyber Security Hero at SoSafe, you make the world a little better: Our Awareness Platform helps over 1,000 organizations build up their human firewall, thereby protecting themselves against costly cyberattacks. SoSafe is one of the fastest growing tech companies, and is already a leading provider of security awareness solutions in Europe. Backed by strong VC funding, we are looking for more motivated team players who will assist us with our ambitious mission. Are you interested in being a part of this exciting journey? Apply now!

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