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Customer Marketing Manager - Ireland

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Haleon

Yesterday

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Dublin
  • Quick Apply

AI generated summary

  • You need proven shopper marketing experience, particularly in grocery, pharmacy, and e-commerce; strong project management skills; expertise in activations; and data analysis abilities.
  • You will develop shopper strategies, analyze data, drive activations, manage budgets, create marketing plans, and build relationships with national accounts to enhance brand presence and performance.

Requirements

  • Proven shopper marketing experience across the full mix including deploying successful toolkits.
  • Experience with Grocery channel and/ or pharmacy and e-commerce.
  • Experience with creating and executing shopper activations is key.
  • Experience in partnering with external creative agencies.
  • Strong Project Management and cross functional working essential.
  • Ability to drive passion and energy when leading projects and working within teams.
  • Strong qualitative and quantitative data analysis and commercial understanding.
  • Educated to degree level required

Responsibilities

  • To Support the delivery of our brand sales, share, profit and gm% at least to plan
  • To develop and implement best in class & high-impact, multi-channel segmented shopper strategies and plans aligned to category, brand and retailer strategies.
  • Support customer facing contact representing brand to translate strategy and objectives into clear retailer specific activation plans that drive consumer recruitment, retention and loyalty.
  • Analyze own, customer and shopper data to gain insights on shopper behavior per channel. Measure and report on results with quantitative and qualitative analysis in order to inform the GBI marketing team and optimize future efforts.
  • Work in cross-functional regional and local teams to build category leading expert marketing customer strategies and activations, that will deliver value for customers, shoppers and consumers.
  • Support the delivery of brand sales, share, profit and gm% at least to plan across categories on all Irish retail channels (Pharmacy, Grocery, e-commerce), with shopper accountability for the pan Ireland business, including Northern Ireland.
  • Take the global shopper toolkits and deploy to maximum effect within Pan Ireland creating high impact brand presence in the relevant shopper touchpoints.
  • Where Global shopper toolkits are not suitable for local activation, create cost effective, high impact shopper presence across Grocery, Pharmacy and e-commerce.
  • Working with insights, analyze shopper/category/retailer research on key shopper campaigns as required. Bring strong Irish insight into competitor activity plus retailer, category and shopper needs to maximize the impact of our toolkits.
  • Monitor all KPIs relative to Marketing efforts and customer value creation, providing regular feedback to the global category and brands. Evaluate shopper/retailer activation to ensure we are spending money efficiently/continually improving and delivering ROI to the business, with continuous improvement.
  • Create powerful relationships with our National Accounts to optimize the most impactful and effective shopper solutions including at least 6 face to face customer meetings p.a.
  • Manage the shopper budget and monthly forecasting and phasing of spend.
  • Create the expert marketing plan that will drive sell-out and sell-in with our customers. Organise and attend expert events, conferences, webinars and training workshops.
  • Create the local NPD execution plans including input on pricing and alignment with GB. Responsibility for range ladders and promotional guidelines/strategy (In partnership with NRM lead).
  • Define e-commerce growth plan, advising Irish e-comm lead of brand priorities and roll-out e-comm assets.
  • Support the development of field sales (training, sales aids, samples…).
  • Supporting the 3rd party management (Expert Dental).

FAQs

What is the duration of the contract for the Customer Marketing Manager position?

The position is a 9-month contract.

Where is the Customer Marketing Manager position located?

The position is based in Dublin, Ireland.

What are the primary responsibilities of the Customer Marketing Manager?

The primary responsibilities include supporting brand sales and profit, developing shopper strategies, analyzing shopper behavior, and creating customer-specific activation plans.

What qualifications are required for this role?

A degree is required along with proven shopper marketing experience, particularly in grocery, pharmacy, and e-commerce channels.

Is experience with external creative agencies necessary?

Yes, experience in partnering with external creative agencies is required.

What types of channels will the Customer Marketing Manager focus on?

The focus will be on pharmacy, grocery, and e-commerce channels across all Irish retail operations.

Will the Customer Marketing Manager be responsible for managing a budget?

Yes, the role includes managing the shopper budget and monthly forecasting.

How will success be measured in this role?

Success will be measured by monitoring KPIs related to marketing efforts, customer value creation, and the effectiveness of shopper activation.

What type of insights will the Customer Marketing Manager need to analyze?

The Manager will need to analyze shopper, category, and retailer research, as well as data on competitive activity and shopper needs.

Does Haleon encourage diversity in its hiring practices?

Yes, Haleon is committed to creating an inclusive environment and celebrates diversity in its workforce.

Is there flexibility in work arrangements?

Yes, Haleon promotes an agile working culture and encourages candidates to discuss opportunities for flexibility with the hiring team.

Haleon

For Health. With Humanity

Retail & Consumer Goods
Industry
10,001+
Employees
2022
Founded Year

Mission & Purpose

Our purpose is to deliver better everyday health with humanity. #HelloHaleon