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Data & Analytics Strategy Executive

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dentsu

3mo ago

  • Job
    Full-time
    Junior Level
  • Data
    Marketing
  • Pune
  • Quick Apply

AI generated summary

  • You need strong SQL and Python skills, experience with analytics tools, 2+ years in quantitative marketing, and knowledge of statistical techniques. A relevant degree is required.
  • You will engage with clients, develop performance reports, architect analytic solutions, define measurement frameworks, manage insights, and collaborate with stakeholders to optimize marketing efforts.

Requirements

  • Strong SQL skills required ; Python experience
  • Experience with Tableau/Power BI/Looker Studio preferred
  • Discover hidden insights or patterns through advanced data mining techniques on un-structured business problem
  • Ability to complete advanced analytic tasks (including modeling, segmentation) and create meaningful analytical outputs
  • Ability to identify areas for statistical innovation or process improvement develop approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors
  • 2+ years of experience in quantitative marketing arena, in database and digital (addressable) marketing, including strong understanding of relational database concepts and direct marketing concepts
  • Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Make actionable recommendations; and develop new analytical solutions to solve challenging business problems
  • 2+ years of experience applying statistical techniques such as regression, cluster analysis, factor analysis, time series forecasting, experimental and design to solve business problems
  • Contribute to innovation, process improvement, standardization
  • Bachelor's Degree (B.Tech/B.E) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M. Tech., M.S., Ph.D.) preferred

Responsibilities

  • Engage directly with the client to understand marketing objectives
  • Develop custom performance reporting and analyses across multiple channels (Search, Display, Social, Email etc)
  • Architect solutions & provide recommendations that drive results on client campaigns & objectives
  • Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.
  • Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.
  • Manage the day-to-day core insights/trends of our digital marketing programs to help guide optimization efforts.
  • Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines.

FAQs

What is the primary role of the Data & Analytics Strategy Executive?

The primary role is to assist in using quantitative database marketing knowledge and business process understanding to develop analytics solutions that address various business issues.

What are the key responsibilities of this position?

Key responsibilities include engaging with clients to understand marketing objectives, developing custom performance reports, architecting analytic solutions, collaborating with teams on industry best practices, defining measurement frameworks, managing insights for digital marketing programs, and developing project plans with stakeholders.

What qualifications are required for this role?

Required qualifications include strong SQL skills, Python experience, familiarity with Tableau/Power BI/Looker Studio, at least 2 years of experience in quantitative marketing, and experience applying statistical techniques to solve business problems.

Is a specific degree required for this position?

Yes, a Bachelor's Degree in statistics, math, economics, or a related quantitative field is required, with an advanced degree preferred.

What is the experience requirement for this job?

The position requires 2+ years of experience in the quantitative marketing arena, specifically in database and digital marketing, as well as experience applying statistical techniques.

Where is this job located?

The job is located in Pune.

What type of employment is being offered?

The position is full-time and permanent.

Are there opportunities for innovation and process improvement in this role?

Yes, the role involves contributing to innovation, process improvement, and standardization.

Is prior experience with unstructured data required?

Yes, candidates should be able to discover hidden insights or patterns through advanced data mining techniques on unstructured business problems.

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dentsu

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.