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Digital Commerce Brand Manger

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Product
  • Mumbai

AI generated summary

  • You need an MBA in Marketing or related field, 1-3 years in FMCG/e-commerce, digital marketing knowledge, strong leadership, strategic analysis, and excellent communication skills.
  • You will drive online growth by analyzing traffic, managing media plans, improving ad spend efficiency, and developing marketing strategies to enhance eCommerce performance and penetration.

Requirements

  • Master's degree (MBA) in Marketing, Business Administration or any business-related field from top Tier-1 colleges coupled with Brand Management interest/passion
  • Work experience: 1-3 years in FMCG or e-commerce industry
  • Preferred – experience in handling eCommerce from either platform or company side
  • Preferred - Experience/understanding of marketing models, digital media and performance marketing
  • Perfection in achievements in academic and/or non-academic activities
  • Leadership/Self-starting/out-of-the-box thinking capabilities
  • Strategic analysis, partnership skills
  • Effective communication and interpersonal skills

Responsibilities

  • Ensure sufficient inputs across traffic, conversion, and basket metrics to deliver share growth and business results for P&G online
  • Lead the design, execution, and measurement of media and marketing plans for key eCommerce customers across categories.
  • Own and implement e-user penetration growth, trials, and premium plans for customer/categories to grow the business profitably.
  • Improve daily Return on Ad Spends across search, events, and display advertising by gaining a deeper understanding of the e-Shopper Path to Purchase across categories and platforms and applying this knowledge to make more informed investment decisions.
  • Gain expertise of the eCommerce business by studying sales, marketing, and supply chain fundamentals to seek opportunities for driving customer/category growth.
  • Develop marketing and commercial skills that are independent of one another to effectively lead clients and product lines.

FAQs

What is the job location for the Digital Commerce Brand Manager position?

The job location is in Mumbai.

What qualifications are required for this role?

A Master's degree (MBA) in Marketing, Business Administration, or any business-related field from top Tier-1 colleges, along with an interest and passion for Brand Management, is required.

How much work experience is preferred for applicants?

Applicants are preferred to have 1-3 years of work experience in the FMCG or e-commerce industry.

Is eCommerce experience necessary for this position?

While it is preferred, direct eCommerce experience from either the platform or company side is not mandatory.

What kind of training and mentorship can I expect?

You will receive continuous mentorship, collaborate with peers, and have access to both formal training and day-to-day mentoring from your manager.

What is the primary focus of this role?

The primary focus is to ensure sufficient inputs across traffic, conversion, and basket metrics to deliver share growth and business results for P&G online.

Are there opportunities for career growth?

Yes, opportunities for employee growth and advancement are a core focus, with respect for each individual and support for initiatives that promote a healthy work-life balance.

What skills are emphasized for success in this role?

Skills such as strategic analysis, partnership skills, effective communication, interpersonal skills, and leadership capabilities are emphasized for success.

What brands does P&G own?

P&G owns a portfolio of trusted brands including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, and Tampax®, among others.

Is this position full-time?

Yes, the Digital Commerce Brand Manager position is a full-time job.

Improving everyday life through #PGInnovation and superiority since 1837. #GreatPlaceToWork

Manufacturing & Electronics
Industry
10,001+
Employees
1837
Founded Year

Mission & Purpose

P&G was founded more than 185 years ago as a soap and candle company. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers. There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.

Culture & Values

  • Integrity

    Doing the right thing is the only thing

  • Leadership

    We Lead in our area of responsibility, with a deep commitment to delivering results, and a clear vision of where we are going

  • Ownership

    We accept personal accountability to meet our business needs, improve our systems and help others improve their effectiveness

  • Passion for Winning

    We are determined to be the best at doing what matters most

  • Trust

    We work from a foundation of trust having confidence in each other’s capabilities and intentions