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Digital Community & Impact Coordinator (f/m/d)

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Patagonia

Aug 24

  • Job
    Full-time
    Mid Level
  • Marketing
    Sustainability
  • Amsterdam

AI generated summary

  • You need a degree or relevant experience, love for the outdoors, passion for environmental impact, digital community skills, fluency in English, strong communication, and organizational abilities.
  • You will coordinate social strategies, manage digital campaigns, monitor engagement, analyze performance, and ensure aligned messaging across channels for environmental impact and brand goals.

Requirements

  • - Bachelor’s degree in digital marketing or related work experience.
  • - A love of the outdoors and connection to one of our core sports.
  • - A passion for saving our home planet and making a positive impact through your work.
  • - Digital media and communities are the thing that drives you.
  • - Experience in Marketing/Operations, Communication.
  • - Fluency in English, other languages are a plus.
  • - Good organizational and analytical skills.
  • - Flexible attitude and strong pro-active behavior.
  • - Proficiency in Microsoft Office applications.
  • - Strong communication skills and eye for detail.
  • - Good understanding of behaviour change and how to utilise comms to drive impact.
  • - Solution orientated and can challenge status quo.
  • - Understanding of social media scheduling tools and paid digital ads.

Responsibilities

  • Coordinate the channel tactics, in collaboration with the community and digital impact manager, to ensure we use organic and paid social for; brand/ footprint, PAW and activism campaigns to meet brand and activism goals.
  • Coordinate the tactical briefs and digital executions for brand and enviro campaigns.
  • Coordinate monthly reporting about digital community platforms performance and audience engagement and measure how we are driving positive environmental impact and brand engagement.
  • Monitor, with our paid partner, our social amplification program; social ads that are used to support NGOs.
  • Collaborate with enviro, CRM, comms and category leads to ensure our campaign messaging is aligned across digital channels from brand and activism POV.
  • Monitor and engage with our network of all social media channels, implement insights and recommendations from monthly report.
  • Analyse performance of organic social to identify opportunities with significant community impact and monitor online engagement around brand, impact and activism conversations.

FAQs

What is the primary purpose of the Digital Community & Impact Coordinator role at Patagonia?

The primary purpose of the role is to contribute to Patagonia's mission of using digital channels to communicate about the company's commitment to responsible business practices and environmental activism.

What are the main tasks involved in this role?

Main tasks include coordinating digital activism and brand campaigns, preparing tactical briefs, monitoring community platforms, analyzing performance metrics, collaborating on campaign messaging, and engaging with social media audiences.

What qualifications are required for this position?

A Bachelor's degree in digital marketing or related work experience, experience in marketing/operations or communication, strong organizational and analytical skills, and fluency in English are required.

Is prior experience in digital media and community management necessary?

Yes, the role requires experience in digital media and an understanding of community management as this is a core responsibility of the position.

Where is this position located?

This is a full-time position based in Amsterdam.

What is the work model for this position?

Patagonia employs a hybrid work model, allowing employees to work from home for a maximum of 3 days per week.

Does Patagonia have any policies regarding diversity and inclusion?

Yes, Patagonia is committed to becoming an anti-racist company, promoting inclusive and equitable practices, and actively seeks applications from Black and People of Colour (BPOC) and other underrepresented groups.

Are there opportunities for career growth within the company?

While the job description doesn't explicitly mention career growth opportunities, Patagonia is known for its commitment to employee development and a positive workplace culture.

What language skills are preferred for this role?

Fluency in English is required, and knowledge of other languages is considered a plus.

Will there be a practical assignment during the interview process?

Yes, for some roles, including this one, there may be a practical assignment to showcase your skills during the interview process.

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Patagonia

We're in business to save our home planet.

Retail & Consumer Goods
Industry
1001-5000
Employees
1973
Founded Year

Mission & Purpose

Patagonia is an outdoor clothing and gear company known for its commitment to environmental sustainability and social responsibility. They produce high-quality products for outdoor sports like climbing, surfing, and skiing, using eco-friendly materials and sustainable practices. Patagonia is also actively involved in environmental activism, donating a portion of its profits to environmental causes. Their ultimate mission is to save the planet by leading the way in sustainable business practices and environmental advocacy. The purpose of Patagonia is to inspire and implement solutions to the environmental crisis while encouraging others to protect and preserve nature.