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Digital Content Designer

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The AA

2mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Design
  • London

AI generated summary

  • You need web editorial/design experience, a strong SEO copy portfolio, CMS familiarity, excellent editing skills, a customer-centric mindset, strong organization, and a data-driven approach.
  • You will manage website content, execute updates, collaborate on user-focused copy, conduct user research, ensure brand alignment, and maintain compliance with regulations.

Requirements

  • Experience: Previous experience as a web editor/designer with a demonstrable portfolio. Skilled in writing high-quality, engaging copy that’s mobile-first and optimised for SEO content within a B2C environment.
  • Technical Skills: Familiarity with CMS systems like Sitecore, Contentful, and WordPress. Proficient in MS Office, Adobe and Figma.
  • Communication: Excellent editing and proofreading skills. Strong influencer with the ability to build effective working relationships across Group and Business areas.
  • Customer-Centric: Passionate about building best-in-class customer experiences with a positive can-do attitude.
  • Organisational Skills: Strong organisational skills with meticulous attention to detail. Comfortable managing multiple projects.
  • Analytical: Results-focused with a strategic approach to work, appreciating how data and insight should influence copy.

Responsibilities

  • Content Ownership: Manage the build and publication of all AA and BSM Driving School website content. This includes making improvement recommendations, updating existing content, and collaborating with relevant departments on new content.
  • Content Management: Execute updates to web content on the relevant CMS, including regulatory updates, pricing changes, service messaging, and campaign pages.
  • Collaboration: Work closely with the wider design team, including UI/UX designers, to create user-focused copy and seamless customer journeys.
  • Content Strategy: Collaborate with Group SEO and Driving School Marketing to execute the content strategy, ensuring all copy is user-focused and compliant with legal and regulatory requirements.
  • User Research: Conduct user research to inform content decisions and improve user experience.
  • Brand Guardian: Ensure all content accurately represents our brand, writing in line with our tone of voice and content strategy.
  • Industry Best Practices: Stay updated with industry best practices and bring innovative ideas to enhance content performance.
  • Compliance: Ensure all web content complies with copyright, GDPR, Consumer Duty, and FCA regulations.

FAQs

What is the job title for this position?

The job title is Digital Content Designer.

Where is the job located?

The job is located in London with hybrid working, requiring 2 office days per week.

What type of employment is offered for this position?

The position is a permanent, full-time employment opportunity.

What benefits are included with the job?

Benefits include an annual bonus, 25 days annual leave plus bank holidays, a worksave pension scheme with up to 7% employer contribution, free AA breakdown membership, discounts on AA products, and a company-funded life assurance, among others.

What is the primary responsibility of the Digital Content Designer?

The primary responsibility is to manage the build and publication of all AA and BSM Driving School website content, including updates and improvements.

What skills are required for this position?

Required skills include experience as a web editor/designer, familiarity with CMS systems, excellent editing and proofreading skills, strong organizational skills, and analytical abilities with a strategic approach to work.

Is previous experience necessary for this job?

Yes, previous experience as a web editor/designer with a demonstrable portfolio is necessary.

Will the Digital Content Designer collaborate with others?

Yes, collaboration with the wider design team, including UI/UX designers and other departments, is a key part of the role.

Is there an emphasis on customer experience in this role?

Yes, the role emphasizes building best-in-class customer experiences and requires a customer-centric approach.

What kind of content will the Digital Content Designer work with?

The Digital Content Designer will work with various types of digital content for the AA and BSM Driving School websites, including regulatory updates, pricing changes, and campaign pages.

Does the company value diversity in the workplace?

Yes, the AA values diversity and actively seeks to hire people from diverse backgrounds to create an inclusive company culture.

It's OK, when you're with the AA​

Manufacturing & Electronics
Industry
5001-10,000
Employees
1905
Founded Year

Mission & Purpose

Since 1905, we have been committed to putting drivers first with innovative thinking and award-winning services. And today we offer even more than ever. ​ We have a driving service for pretty much anything you’ll ever need. Insurance, servicing and repair, driving lessons, buying and financing cars, roadside assistance and much more. ​ Our members have an unshakeable confidence because they have a multi-service driving partner for life. So, no matter what’s around the corner, it really is OK when you’re with the AA.​