Digital Experience Manager

Mondelēz International

16d ago

Job
Full-time
Senior Level
Sales & Business Development
Marketing
Toronto

AI generated summary

You should have 5+ years in digital marketing, eCommerce, media analytics, and website management, with strong collaboration skills, analytical thinking, and passion for social media marketing.
You will manage media strategies, build agency relationships, drive digital marketing insights, lead social media initiatives, and optimize consumer engagement across platforms and data.

Requirements

- Media, including media buying and analytics, experience ideally gained across the agency and industry
- Digital media ideally with exposure to eCommerce best practice
- Working with and influencing external partners, matrixed local, regional and global stakeholders
- Having a test-and-learn mentality, taking learning and scaling them broadly
- Having a bias to action
- Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
- Communicating effectively, verbally and in writing
- BA/BS Degree (preferred Marketing, Communications or Public Relations)
- Must have relevant website management experience
- Digital marketer by background. Has experience of building brands in a digital ecosystem, knows the digital journey and understands digital levers of brand building
- Understanding of evaluating native social media analytics is an asset
- Experience working in relevant social media platforms (i.e. Facebook business manager) is an asset
- Must possess approximately 5+ years of any combination of experience that demonstrates a commanding knowledge of social media, influencer marketing, website management, content creation and strategy
- Must be proficient in MS Word, Excel, and PowerPoint
- A passion for digital and social media marketing and understanding each Brand’s unique consumer and their nuances
- Drive innovation and transformation agenda rooted in consumer behaviors
- Execute with excellence, setting a focused strategic agenda, ensuring the highest level of excellence and delivering results
- Committed to driving results
- Highly collaborative and the ability to influence cross-functional teams and external agencies to realize the marketing aspirations of the brands
- Strong professional relationships with colleagues, agencies, and vendor
- Ability to analyze metrics & data to help with content optimization
- Experience in social media and creating front-end digital experiences
- Strong team leader, balance of strategic & strong analytical thinking, excellent presentation skills, and experience managing and coaching agencies in a rapid growth environment

Responsibilities

You manage the media agenda in a particular geography.
You will help execute the media strategy in your assigned area, business unit, country, or category.
In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment.
You will also build relationship with agencies.
As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.
Provide thought leadership on organic social at the market level, leveraging knowledge of trends and culture to become the go-to resource for consumer conversations, marketing innovation, and share learning & best practices across regions.
Lead and direct agency social teams to activate social media vision through development and execution of comprehensive platform and content strategies across multiple MDLZ Brands.
Guide recommendations for infiltrating new and emerging platforms and charter first-time, innovative tactics to create best-in-class digital experiences.
Leverage social listening tools to derive insights, trends and collaborate with internal stakeholders to address opportunities and risks.
Build brand identity and support the design of engaging consumer experiences across MDLZ owned websites and promotional platforms. Identify, evaluate and create synergies among Brand owned & Ecomm sites.
Establish and organize a top-quality organic social strategy, community management that includes process, including Tone of Voice development, response strategy, and collaboration with customer service & engagement teams.
Partner with US and other key BUs to share and implement learning and best practices around organic social strategy.
Establish strategy for collection, management and deployment of 1st party Mondelez Consumer Data Ecosystem (CDE).
Lead on identifying and developing a robust CRM strategy that adheres to global principles with local needs & captures all required consumer info.
Identify opportunities and develop roadmap around acquisition, analysis and activation of data with cross-functional teams such as Global/Regional CX, MDLZ Data Services, E-Commerce teams and the Media Agency.
Collaborate with the insights and measurement team to analyze the business impact of the data and audience strategy and implement optimization recommendations.
Elevate marketing capability in the Organic Social and Data space in collaboration with Marketing Excellence.
Share and incorporate best practices with key business units and relevant stakeholders in the Media and Marketing Community.
Be the leader to develop the market as a centre of Excellence across Owned and Earned Consumer Experience.

FAQs

What is the duration of the contract for this position?

The contract is fixed term, starting ideally in September and ending by the end of August 2025.

Is previous experience in digital marketing required for this role?

Yes, at least 5+ years of relevant experience in digital marketing, social media, influencer marketing, website management, and content creation is required.

Will the Digital Experience Manager work independently or collaborate with others?

The role requires a highly collaborative approach, working closely with cross-functional teams, external agencies, and various stakeholders to achieve marketing goals.

What qualifications are preferred for candidates applying for this job?

A BA/BS Degree in Marketing, Communications, or Public Relations is preferred for candidates applying for this position.

Are there any specific software skills required for this role?

Yes, proficiency in MS Word, Excel, and PowerPoint is required. Familiarity with social media analytics tools and the Facebook Business Manager is also an asset.

Will this role have any leadership responsibilities?

Yes, the role requires strong leadership skills, including managing agency teams, guiding recommendations, and optimizing efforts through innovative strategies.

Is there an emphasis on data and analytics in this role?

Yes, the role places a strong emphasis on consumer data strategy, CRM, and utilizing metrics and analytics for content optimization and marketing effectiveness.

What type of marketing experience is valued in this role?

Experience in media buying and analytics, particularly in digital media and eCommerce best practices, is highly valued for this role.

How important is creativity in this job?

Creativity is essential, as the candidate is expected to be a thought leader, capable of bringing new insights and innovative solutions to drive digital experiences.

Is there any support for employees with disabilities during the recruitment process?

Yes, Mondelez welcomes and encourages applications from people with disabilities and provides accommodations upon request during the selection process.

Mondelēz International

We’re a house of incredible brands providing people with the right snack, for the right moment, made the right way.

Retail & Consumer Goods

Industry

10,001+

Employees

2012

Founded Year

Mission & Purpose

Mondelez International is a global snacking company that manufactures and markets a wide range of well-known snack brands. Their portfolio includes iconic brands such as Cadbury, Oreo, Toblerone, Milka, and Trident, among others. Mondelez International's mission is to create delicious moments of joy by offering consumers high-quality and indulgent snacking options. They strive to delight consumers with their products and bring happiness to people's lives through the enjoyment of their snacks. With a commitment to sustainability and community engagement, Mondelez International aims to make a positive impact on society and be a responsible corporate citizen.