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Digital Manager

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GroupM

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • Milan
  • Quick Apply

AI generated summary

  • You need 5+ years in Digital Media Planning, account management experience, strong knowledge of digital platforms, fluent English, attention to detail, and the ability to train teams creatively.
  • You will manage planning processes, coordinate resources, implement strategies, nurture client relationships, report results, and conduct pre and post-campaign analyses.

Requirements

  • Proven experience of account management with client’s media supervisors and managers;
  • At minimum 5 years of experience in Digital Media Planning;
  • Degree or equivalent culture;
  • Fluent English (this requirement will be tested);
  • Proven knowledge of all digital technique/platforms (i.e. adserver, analytics, tag management, retargeting, …). Knowledge of biddable, programmatic and performance will be considered a plus;
  • Accuracy, precision, attention to detail;
  • Ability to training teams;
  • Proactivity and ability to find creative and unconventional solutions.

Responsibilities

  • Ensure the correctness and efficiency of planning processes
  • Ability to manage and coordinate resources ensuring their field training
  • Implementation of the strategy and timely media plan delivery
  • support the client’s needs with a daily relationship
  • Maintain and report periodically about achieved results
  • Pre and post-campaign analysis

FAQs

What is the main responsibility of the Digital Manager?

The main responsibility of the Digital Manager is to oversee the digital planning process, ensuring the correctness and efficiency of planning, managing resources, and implementing strategies for media plan delivery.

What qualifications are required for this position?

The required qualifications include at least 5 years of experience in Digital Media Planning, proven account management experience, a degree or equivalent education, fluent English, and in-depth knowledge of digital techniques and platforms.

What digital disciplines should the candidate be knowledgeable about?

The candidate should have strong knowledge of digital disciplines including search, display, video, mobile, and social media.

Is prior experience in media agencies necessary?

Yes, previous experience in media agencies is necessary for this role.

What personal qualities are preferred for this position?

Preferred personal qualities include a natural predilection for numbers, a hands-on attitude, great curiosity, proactivity, and the ability to find creative and unconventional solutions.

Where is the job located?

The job is located at WPP Campus in Milan, with the option for hybrid working.

What is meant by "Categorie Protette ex l. 68/99" in the job description?

This refers to a classification in Italy that provides opportunities for individuals from protected categories, such as people with disabilities, ensuring inclusivity and diversity in the workplace.

How important is attention to detail for this position?

Attention to detail is crucial for this position, as accuracy and precision are listed as required skills.

What type of campaign typologies should the Digital Manager be able to manage?

The Digital Manager should be able to manage different campaign typologies, generally focused on awareness, performance, and data-driven strategies.

Will the candidate be responsible for client relationships?

Yes, the candidate will need to support client needs with a daily relationship, ensuring effective communication and satisfaction.

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GroupM

We're shaping the next era of media where advertising works better for people.

Marketing & Advertising
Industry
10,001+
Employees
2003
Founded Year

Mission & Purpose

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.