FAQs
What are the main responsibilities of a Digital Marketing Generalist II?
The main responsibilities of a Digital Marketing Generalist II include creating text, video, graphics, and/or image content for social media, supporting organic social media and digital content strategies, responding quickly and appropriately in high-pressure situations, analyzing customer demographics and targeting content to best-performing channels, monitoring follower engagement, and sharing insights with teams about audience behavior and competitor analysis.
What qualifications are required for the role of Digital Marketing Generalist II?
To qualify for the role of Digital Marketing Generalist II, a candidate must have a Bachelor's degree in Communications, Journalism, Marketing, or related field from an accredited college or university. Additionally, the candidate should have at least four years of experience in digital/search marketing, display advertising, or digital content marketing. Experience utilizing CRM systems to launch and optimize campaigns is also required.