You must have a bachelor's degree in a related field and at least 4 years of experience in digital marketing, including CRM systems utilization for campaign optimization.

You will create engaging content, monitor social media interactions, analyze data, brainstorm growth strategies, and collaborate with teams to align digital marketing efforts with business objectives at Orlando Health.

Marketing

United States

Orlando

Large

Orlando Health is a not-for-profit healthcare organization with $7.6 billion of assets under management that serves the southeastern United States. Headquartered in Orlando, Florida, the system was founded more than 100 years ago.



Science & Healthcare

Orlando Health

A trusted leader inspiring hope through the advancement of health.

Position Summary:<ul><li>The digital marketing generalist II is a well-rounded digital marketer with demonstrated expertise in multiple aspects of social media such as content creation (text, video, and graphics), analytics, reputation management and strategy. This role will collaborate with internal and external stakeholders to maximize Orlando Health’s awareness and reputation; positively influence customer, partner, and other key stakeholder perceptions; and ensure optimal customer engagement and satisfaction. The digital marketing generalist II partners with Marketing, Sports Partnerships, Community Relations, Brand Marketing and Marketing Technologies teams to deliver best-in-class digital content and experiences to our audiences.</li></ul>Responsibilities:<ul><li>Creates text, video, graphics and/or image content to ensure a robust and responsive social media presence.</li><li>Supports organic social media and digital content strategies by staying up to date with current technologies and trends in content creation, social media platforms and reporting tools.</li><li>Responds quickly, capably, and appropriately in high-pressure situations.</li><li>Adjusts seamlessly to evolving social media and digital content strategies to maintain alignment with business goals.</li><li>Uses analytics to understand customer demographics and help target content to best-performing channels.</li><li>Monitors follower engagement and works with appropriate parties to respond.</li><li>Captures and shares insights with teams about what drives audiences and how they feel about Orlando Health and key competitors.</li><li>Brainstorms creative growth strategies through digital marketing.</li><li>Works with Strategic Communications team to build holistic communication plans and content ecosystems.</li><li>Has excellent copywriting, critical thinking, analytical and communication skills.</li><li>Assists all relevant stakeholders in growing their understanding and utilization of social media and digital content to support strategic goals and ROI.</li><li>Extends knowledge to colleagues for education, inspiration, and strategic guidance.</li><li>Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards.</li><li>Maintains compliance with all Orlando Health policies and procedures.</li></ul>Qualifications: Education/Training:<ul><li> Bachelor’s degree in Communications, Journalism, Marketing or related field from an accredited college or university is required.</li></ul> Experience:<ul><li> Four (4) years’ experience in digital / search marketing, display advertising or digital content marketing. </li><li> Experience utilizing CRM systems to launch and optimize campaigns is required.</li></ul>

Position Summary:The digital marketing generalist II is a well-rounded digital marketer with demonstrated expertise in multiple aspects of social media such as content creation (text, video, and graphics), analytics, reputation management and strategy. This role will collaborate with internal and external stakeholders to maximize Orlando Health’s awareness and reputation; positively influence customer, partner, and other key stakeholder perceptions; and ensure optimal customer engagement and satisfaction. The digital marketing generalist II partners with Marketing, Sports Partnerships, Community Relations, Brand Marketing and Marketing Technologies teams to deliver best-in-class digital content and experiences to our audiences.Responsibilities:Creates text, video, graphics and/or image content to ensure a robust and responsive social media presence.Supports organic social media and digital content strategies by staying up to date with current technologies and trends in content creation, social media platforms and reporting tools.Responds quickly, capably, and appropriately in high-pressure situations.Adjusts seamlessly to evolving social media and digital content strategies to maintain alignment with business goals.Uses analytics to understand customer demographics and help target content to best-performing channels.Monitors follower engagement and works with appropriate parties to respond.Captures and shares insights with teams about what drives audiences and how they feel about Orlando Health and key competitors.Brainstorms creative growth strategies through digital marketing.Works with Strategic Communications team to build holistic communication plans and content ecosystems.Has excellent copywriting, critical thinking, analytical and communication skills.Assists all relevant stakeholders in growing their understanding and utilization of social media and digital content to support strategic goals and ROI.Extends knowledge to colleagues for education, inspiration, and strategic guidance.Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards.Maintains compliance with all Orlando Health policies and procedures.Qualifications: Education/Training: Bachelor’s degree in Communications, Journalism, Marketing or related field from an accredited college or university is required. Experience: Four (4) years’ experience in digital / search marketing, display advertising or digital content marketing.  Experience utilizing CRM systems to launch and optimize campaigns is required.

Digital Marketing Generalist II

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Orlando Health

Mission & Purpose