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Digital Marketing Manager

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L'occitane Group

3d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • London

AI generated summary

  • You should have digital marketing experience, proficiency in Meta, TikTok, YouTube, and TikTok Shop, creative and analytical skills, team management experience, and basic Photoshop knowledge.
  • You will manage digital campaigns, track performance metrics, collaborate with agencies, oversee budget allocation, and develop innovative social media strategies across platforms.

Requirements

  • Pro-active individual with a experience and passion for digital marketing and beauty
  • Experience with meta, TikTok and You Tube is essential for this role and, ideally, someone who has experience with TikTok Shop
  • Creative and analytical skills
  • Ability to prioritise and handle multiple projects under pressure
  • Proficient in Microsoft Office most importantly Excel
  • Excellent organisational and administrative skills
  • Strong communication skills, both written and verbal
  • Excellent attention to detail
  • Basic Photoshop skills (e.g. creation of ads for key social, display promotions)
  • Ability to work well within a cross-departmental team framework
  • Able to demonstrate leadership skills and has previous team management experience as well as stakeholder management experience

Responsibilities

  • Drive step change in awareness and consideration growth to drive total brand including Retail and Web traffic across Paid Social and Organic Social. Whilst supporting the wider business in extra digital activities, build close relationship with external companies such as Google, Pinterest, Meta and TIKTOK.
  • Day to day management of the digital media agency alongside the performance marketing manager for the implementation of Awareness and Consideration paid media campaigns, (YouTube, Meta and TIKTOK).
  • Manage the implementation of the Social strategy, keep activity calendars up to date, track and execute work in a timely and efficient manner.
  • Ensure that messaging and targeting is always in line with our brand’s marketing plans and the wider business plans.
  • Define the strategy across paid social media channels, to drive increased awareness and consideration of the brand with the end goal of enhancing brand clarity.
  • Manage the budget alongside the Head of Consumer Engagement and Communications and Performance Marketing Manager.
  • Adapt budget depending on campaign performance and new ideas, aiming to keep fluidity between awareness, consideration and conversion where needed.
  • Drive overall brand goal to step change and improve consideration metrics.
  • Work with the Performance marketing manager to ensure good feed health with feed manager.
  • Work with the Performance marketing manager to ensure creatives flow well across the funnel.
  • Support on any new pixels that may need to be implemented on site to enhance performance with internal and external agencies.
  • Work with CRM to ensure data segments are refreshed regularly.
  • Set clear KPI’s for each campaign and share insights to wider teams on things like brand lift surveys to see impact.
  • Responsible for delivering and presenting reports and presentations to key stakeholders.
  • Responsible for analysing results and competitor activity.
  • Weekly and Monthly forecast of revenue and Traffic with agency.
  • Weekly calls with agency to question and understand results alongside the Performance marketing manager.
  • Work with internal creatives and external creative teams to create new ways of communicating to our customers through visuals.
  • Assess and manage Community management tools to support reach and reviews.
  • Sourcing brand partners to collaborate with on launches/core focuses?
  • Work closely with the PR Team and boost content where appropriate to enhance reach, engagements, traffic and share PR coverage where relevant across social media channels.
  • Analyse performance of social media platforms on various KPIs, including channel growth, impressions, reach, engagements, traffic and conversions on a monthly and quarterly basis.
  • Identify innovative social media campaigns and initiatives in support of key launches or campaigns.
  • Drive test and learn and keep evolving campaign structures.
  • Share insights with wider teams and present results to senior team members.
  • Challenge and create a test and learn strategy on visuals and provide information to international on results.
  • Familiarise yourself with new trends in the market to ensure creative is leaning in to industry trends alongside shorter term trends set by platforms like TIKTOK.
  • Work with relevant agencies to create campaigns, grow and develop content for paid and organics social media while sharing content to CRM teams to utilise.
  • Manage the Social Media Executive – providing guidance, daily and ongoing tasks and priorities, giving clear and constructive feedback and aiding in their personal development.
  • Together execute a organic social media strategy on the different platforms (Facebook, Pinterest, Threads, Tik Tok and Instagram) that supports the business focuses and works closely to align with the PR calendar.
  • Brainstorm with PR, Digital and customer care team for weekly content.
  • Work with content creators and also create local content to be used on organic.
  • Support posting on weekends.
  • Analyse any key trends or insights happening on social to influence campaigns.
  • Ensure the organic social media calendar is aligned with what will be planned for paid social where relevant and also Paid Search to ensure key launches and wider business objectives are met.
  • Collaborate with internal stakeholders - Marketing, Wholesale and PR to execute a 360 campaign.

FAQs

What is the role of the Digital Marketing Manager at L'OCCITANE EN PROVENCE?

The Digital Marketing Manager will drive brand awareness and consideration, ensuring a cohesive brand presence across all consumer touchpoints and channels. They will oversee digital marketing strategies, manage the Social Media Executive, and collaborate with various teams to enhance consumer engagement.

What qualifications are required for this position?

The ideal candidate should have experience and a passion for digital marketing, specifically in beauty, strong analytical and creative skills, proficiency in Microsoft Office (especially Excel), and experience with platforms like Meta, TikTok, and YouTube. Team management and stakeholder management experience are also essential.

How does L'OCCITANE EN PROVENCE approach the job application process?

L'OCCITANE EN PROVENCE has implemented an anonymous job application process, meaning that personal information such as name, gender, age, and ethnicity is not disclosed during the initial stages of the application.

What benefits does L'OCCITANE offer its employees?

L'OCCITANE offers a discretionary company bonus scheme, contribution pension scheme, enhanced holiday allowance, flexible bank holidays, enhanced maternity and paternity leave, hybrid working options, a volunteering day, birthday leave, product allocation, and various other company benefits.

Who will the Digital Marketing Manager report to?

The Digital Marketing Manager will report to the Head of Consumer Engagement and Communications.

What tools will the Digital Marketing Manager need to be familiar with?

The Digital Marketing Manager should be familiar with community management tools, performance marketing tools, and analytics platforms, as well as social media management tools for platforms such as Facebook, Pinterest, TikTok, and Instagram.

How is the budget managed for digital marketing campaigns?

The Digital Marketing Manager will manage the budget in collaboration with the Head of Consumer Engagement and Communications and the Performance Marketing Manager, with the ability to adapt the budget based on campaign performance and new ideas.

What is the focus of the digital media strategy?

The digital media strategy focuses on increasing awareness and consideration of the brand, enhancing brand clarity, and driving traffic across all brand channels including retail, web, and wholesale.

Will there be opportunities for professional development in this role?

Yes, L'OCCITANE offers personal development programs and opportunities for employees to grow and thrive in their roles.

What type of work schedule can employees expect?

The position offers a hybrid working arrangement, requiring employees to be in the office three days a week, with options to work remotely for the remaining days. Additionally, employees can work from anywhere for up to four weeks a year.

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L'occitane Group

We are an international Group of brands that create beauty experiences with respect for people and nature.

Retail & Consumer Goods
Industry
5001-10,000
Employees
1976
Founded Year

Mission & Purpose

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets including 1,500 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Grown Alchemist. Innovative venture studio, OBRATORI and beauty tech start-up, DUOLAB, are also part of the Group. With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions in order to create a better and healthier planet. The mission statement of the Group is: with empowerment we positively impact people and regenerate nature.