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Digital Marketing Specialist

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Howden Group Holdings

3mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Dublin
  • Quick Apply

AI generated summary

  • You should have a relevant degree, 3-5 years in digital marketing, advanced Google Ads knowledge, experience with analytics tools, and a data-driven mindset. Financial services experience is a plus.
  • You will manage PPC, SEO, and paid social campaigns, optimize content, conduct A/B testing, analyze data, collaborate with teams, and report on digital marketing performance.

Requirements

  • 3rd level qualification in Marketing, Digital Marketing, Advertising, Communications, or related degree.
  • 3-5 years’ professional experience in executing and managing digital marketing activities and initiatives spanning SEO, PPC and paid social. Web and CMS experience is beneficial.
  • Advanced knowledge of the Google Ads platform is essential.
  • Experience with data and analytical tools including Google Analytics, GA4, Tag Manager, SEMrush, and Google Search Console.
  • Knowledge of CMS tools is required.
  • Strong digital data analysis, reporting experience and a solid understanding of success metrics and KPI’s.
  • Experience within the financial services sector, and in particular insurance, would be advantageous but is not essential.
  • Ability to drive data-focused decisions and present recommendations for improvements and success outcomes.
  • Have a creative mind demonstrating a ‘Test and learn’ approach to try new ways of increasing traffic and conversions.

Responsibilities

  • Work with and report to Head of Marketing Ireland to understand Marketing plans and financial goals for Howden Insurance Ireland and its associated brands.
  • Work with and report to Head of Digital and be fully integrated to Howden's wider digital team to optimise success for all digital activity for Howden Ireland and its associated brands.
  • Work with business stakeholders to plan, create and manage all PPC, paid social and SEO campaigns to drive improved lead generation for the Howden Insurance Ireland and its associated brands.
  • Work with your marketing team colleagues to create optimised TTL campaigns to produce, highly optimised content and creative assets focusing on relevant search terms.
  • Continual optimisation of PPC campaign components including keyword strategy, ad copy, cost per acquisition, audience targeting and budget controls.
  • Conduct A/B testing across creatives, copy and web pages to increase account performance.
  • Monitor, analyse, report and act on data to improve acquisition, engagement, and conversion rates.
  • Collaborate regularly with the Group Marketing team and business stakeholders to keep up to date with SEO & PPC best practices and standards to drive digital strategy in the Ireland business.
  • Represent the marketing team to produce and present reports on digital PPC and SEO activity to internal stakeholders to demonstrate ROI effectiveness.
  • Liaise with our IT, web development team and agencies as required.
  • Work alongside the digital team relating to digital strategy for all brands associated with Howden Ireland websites.
  • Conduct keyword research, competitor analysis, and make on site changes to improve the reach and visibility of the company on all digital channels to drive increased traffic to PPC campaigns.
  • Support with website content change requests and updates, ensuring full optimisation (tagging, meta descriptions, links etc).
  • Contribute to all marketing team activity and ideation.

FAQs

What is the job title for this vacancy?

The job title is Digital Marketing Specialist.

Where is the position based?

The position is based in the Ringsend office in Ireland.

What type of employment is offered for this role?

This role is a full-time, permanent position.

Who will the Digital Marketing Specialist report to?

The Digital Marketing Specialist will report directly to the Marketing Manager.

What key responsibilities does this role entail?

The role involves executing, optimising, managing, measuring, and reporting on all digital campaigns, as well as managing paid, organic, and owned media channels.

What experience is required for this position?

Candidates should have 3-5 years of professional experience in digital marketing activities, including SEO, PPC, and paid social.

Is experience in the financial services sector necessary for this role?

Experience within the financial services sector, particularly insurance, is advantageous but not essential.

What tools should candidates be familiar with for this job?

Candidates should have advanced knowledge of Google Ads and experience with data and analytical tools like Google Analytics, GA4, Tag Manager, SEMrush, and Google Search Console.

Does Howden Ireland provide any form of reasonable adjustments?

Yes, Howden Ireland is committed to providing reasonable accommodations to align positions with individual needs, including flexible hours and hybrid working.

What is the company culture at Howden?

The company culture at Howden is defined by a shared passion, collaboration, and a commitment to making a positive difference at work and beyond.

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Howden Group Holdings

We are an international insurance group with employee ownership at our heart.

Finance
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Howden Group Holdings is a leading international insurance group with employee ownership at its heart. Founded in 1994, it comprises Howden Broking and underwriting business DUAL. Howden Group Holdings’ businesses operate across Europe, Africa, Asia, the Middle East, Latin America, the USA, Australia and New Zealand.