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Digital Marketing Specialist

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Sage

13d ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • Newcastle

AI generated summary

  • You have hands-on e-commerce marketing experience, strong data analysis skills, knowledge of digital funnel metrics, project management experience, and excellent communication with stakeholders.
  • You will optimize the marketing funnel, execute initiatives, enhance website performance, analyze data, and collaborate with teams to drive digital strategy and improve customer experience.

Requirements

  • • You bring hands-on experience in digital or SaaS e-commerce marketing and can demonstrate how you've contributed to performance improvement
  • • You’re confident working with website performance data and comfortable turning insights into clear, practical actions
  • • You’re familiar with digital funnel metrics, self-service purchasing behaviour, and key SaaS performance indicators, and understand how these influence user experience and conversion
  • • You’ve worked on B2B, B2C, or SaaS e-commerce websites and understand how to spot opportunities to improve the user journey or conversion
  • • You’ve collaborated with cross-functional teams and know how to manage projects and priorities in a structured way
  • • You’re organised, analytical, and curious—always looking for ways to make the digital experience better
  • • You can communicate clearly with stakeholders and enjoy sharing insights that support business decisions

Responsibilities

  • Drive digital performance by optimising the marketing funnel and aligning website activity with strategy to boost acquisition, engagement, and conversion.
  • Develop and execute marketing and trading initiatives to achieve performance targets.
  • Support daily website activities, including pricing, merchandising, product launches, and promotional execution.
  • Collaborate with the digital marketing team to align SEO, PPC, Paid Social, and Affiliate strategies.
  • Identify and implement opportunities to enhance website performance and user experience.
  • Enhance the digital customer experience by identifying opportunities to refine website design, functionality, and navigation.
  • Conduct regular site audits to identify issues and improve the customer journey.
  • Collaborate with experimentation teams to test and implement website enhancements.
  • Utilize insights to optimise website layout, content, and conversion paths.
  • Support performance leads in improving KPIs related to engagement and conversion.
  • Leverage data analytics to uncover insights, track performance, and inform digital strategy.
  • Analyse website data to identify trends, performance gaps, and growth opportunities.
  • Develop and maintain daily, weekly, and monthly reports with clear performance insights.
  • Provide data-driven recommendations to enhance digital marketing effectiveness.
  • Build an understanding of customer behaviour to guide future strategy and decision-making.
  • Work across teams to align priorities, share insights, and drive strategic initiatives.
  • Present actionable insights and recommendations to key stakeholders.
  • Facilitate regular insights sessions and ensure prompt reporting on key metrics.
  • Collaborate with leadership to define focus areas and translate data into business strategies.
  • Monitor external market trends and competitor activity to inform business decisions.

FAQs

What is the role of the Digital Marketing Specialist at Sage?

The Digital Marketing Specialist will focus on driving new customer acquisition by optimizing digital performance and enhancing the customer journey across Sage.com.

How many years of experience are required for this position?

The role requires around four years of hands-on digital marketing and SaaS e-commerce experience.

What are the key responsibilities of this role?

Key responsibilities include optimizing the digital marketing funnel, enhancing the customer journey, conducting data analysis and reporting, and collaborating with cross-functional teams.

What qualifications are needed to apply for this position?

Candidates should have experience in digital or SaaS e-commerce marketing, be confident in working with website performance data, and possess knowledge of digital funnel metrics and self-service purchasing behavior.

What benefits does Sage offer to its employees?

Sage offers generous bonuses, pension contributions, paid annual leave, health coverage, volunteer days, professional development opportunities, and a hybrid working environment, among other benefits.

Where is the office location for this position?

The office location for this position is in Newcastle, United Kingdom.

Are there opportunities for professional development in this role?

Yes, there are ongoing training and professional development opportunities available for employees.

What type of work culture does Sage promote?

Sage promotes a culture that values innovation, collaboration, and diversity, welcoming individuals from all backgrounds and encouraging teamwork to achieve extraordinary outcomes.

How does this role contribute to Sage's mission?

This role contributes to Sage's mission by optimizing digital strategies that support small and medium-sized businesses, allowing them to thrive with innovative accounting and financial management software.

Is experience in B2B or B2C marketing preferred for this role?

Yes, experience working on B2B, B2C, or SaaS e-commerce websites is preferred as it helps in identifying opportunities to improve user journeys and conversions.

At Sage, we knock down barriers with information, insights, and tools to help your business flow.

Technology
Industry
10,001+
Employees

Mission & Purpose

Sage is a software company that provides business management solutions to help businesses of all sizes manage their finances, operations, and people. They offer a range of software products and services, including accounting, payroll, human resources, and enterprise resource planning (ERP) solutions. Their ultimate mission is to empower businesses and entrepreneurs by providing them with the tools and insights they need to make informed decisions and drive growth and success. Sage's purpose is to simplify and streamline business processes, reduce complexity, and enable their customers to focus on what they do best – running their businesses efficiently and effectively.

Culture & Values

  • Human

    Empathy, care and connections with customers and colleagues

  • Bold

    We are curious, courageous, ambitious and creative

  • Trust

    We deliver on our promises to customers, colleagues, society and shareholders

  • Simplify

    We strip away complexity