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Digital Marketing Specialist

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Currys plc

20d ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • Dublin

AI generated summary

  • You need expertise in PPC, Google Ads, Analytics, and affiliate platforms, 3+ years in digital marketing, agency experience, leadership skills, and proficiency in analytics tools.
  • You will manage eCommerce promotions, oversee PPC campaigns, analyze budgets, build partner relations, identify growth opportunities, assist in marketing initiatives, and plan product launches.

Requirements

  • Excellent knowledge: Google Ads, Analytics, Google Trends, Affiliate platforms/agencies.
  • Experience in managing and running PPC Campaigns.
  • Experience in working with third party marketing agencies.
  • Experience with tools such as Google Tag Manager and Adobe Launch Tag Manager.
  • Leadership skills, critical thinking and ability to own projects.
  • To be ambitious, self-motivated and bring a passion to the role every day.
  • To be able to problem solve and have the will to find resolutions.
  • At least 3 years' experience within a Digital Marketing / eCommerce function.
  • High proficiency in Analytics applications and excel (e.g. Adobe Analytics & Google Analytics).

Responsibilities

  • Serving as the primary point of contact for the execution of the eCommerce promotional calendar and managing partnerships with suppliers.
  • Managing the channel marketing budget and expenses, analysing and reporting progress against campaign goals, track market and channel trends while being prepared to adjust channel strategies when necessary.
  • Taking ownership of the current PPC and display ad campaigns and work independently with external agencies/partners to make sure our campaigns are fully optimised.
  • Building relationships with affiliate partners and explore new opportunities while also building out ROI models.
  • Displaying proficiency with analytics applications such as Adobe Analytics and Google Analytics.
  • Engaging with internal business units to identify commercial opportunities for incremental growth and feed these opportunities to our external partners.
  • Assisting the eCommerce Manager with delivery of marketing development initiatives as required. Also, taking on and leading additional local development projects as instructed by leadership.
  • Being proactive in execution planning for product launches and pre-orders per promotional calendar.
  • Displaying a genuine interest in technology and eCommerce. Being an early adopter in terms of gaining knowledge of industry innovations.

FAQs

What is the job title for this position?

The job title is Digital Marketing Specialist.

Where is the job located?

The position is located in Dublin, at the Currys Support Centre - Omni Park.

Is this a permanent position?

Yes, this is a permanent position.

What type of contract is offered for this role?

This role is offered on a full-time permanent contract.

What will be the main responsibilities of the Digital Marketing Specialist?

The main responsibilities include managing the eCommerce promotional calendar, channel marketing budget, PPC and display ad campaigns, building relationships with affiliate partners, and reporting on campaign performance.

What qualifications are required for this role?

Candidates should have at least 3 years of experience in a Digital Marketing or eCommerce function, excellent knowledge of Google Ads, Google Analytics, and affiliate platforms, and strong organizational and leadership skills.

What key performance indicators (KPIs) will the Digital Marketing Specialist be measured against?

The KPIs include ROI on PPC and affiliate partners, improvement in customer journey and conversion rates, and the flexibility to meet business requirements during busy periods.

What tools and applications should candidates be proficient in?

Candidates should be proficient in Google Ads, Google Analytics, Adobe Analytics, Google Trends, and tools like Google Tag Manager and Adobe Launch Tag Manager.

Is there support for career development in this role?

Yes, Currys offers ongoing training and new opportunities to help develop your career.

How does Currys support diversity and inclusion?

Currys is committed to making inclusion and diversity part of everything they do and ensures every voice has a space at their table.

How can applicants request assistance during the application process?

Applicants can email careers@currys.co.uk for additional assistance during the application process.

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Currys plc

We are Currys. One team with one shared passion: helping everyone enjoy amazing technology.

Retail & Consumer Goods
Industry
5001-10,000
Employees
1884
Founded Year

Mission & Purpose

As one of the UK’s best-known retailers in tech, we go the extra mile for our customers – online, in-store and in their homes. But we don’t just sell amazing tech. We deliver it, install it, support it and fix it, too. Most important of all, we bring a human touch to tech to make the magic happen for every customer. We’re proud of the service we deliver across the many different teams that make up our business. And that’s all down to our people, 30,000+ capable and committed colleagues, learning together, growing together, making us amazing and celebrating the wins together. Ultimately, help is at the heart of our business. Helping everyone enjoy amazing technology. And helping our colleagues find new ways to make the most of their talents, to realise their ambitions as well as ours.