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Digital Marketing Specialist (m,f) German

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Personalbüro U. Herrmann

2mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Data
    Marketing
  • Dublin

AI generated summary

  • You must be fluent in German and English, have digital marketing experience, strong metrics knowledge, Excel skills, and excellent communication abilities. QA or analysis experience is a plus.
  • You will assist in campaign setup, monitor performance, provide client updates, optimize campaigns, analyze data, lead calls, troubleshoot issues, and identify process improvements.

Requirements

  • Native/Fluent in German and English, both writing and speaking.
  • Direct sales or account management experience is great to have but not a strong requirement
  • Strong digital/social media marketing experience
  • Knowledge of campaign optimization
  • Strong understanding of performance and brand advertising metrics, such as CPM, SOV, CPA, Conversion Lift, Brand Lift, Reach & Frequency
  • Expert skills with Excel and/or Google Sheets and delivering actionable insights
  • Excellent communication skills
  • Experience creating reports and dashboards with multiple sources of data
  • Understanding of digital measurement solutions
  • Ability to cultivate strong relationships with Sales partners
  • Exceptional communication and collaboration skills
  • QA mindset and high attention to detail
  • QA experience or business analysis experience will be an advantage

Responsibilities

  • Assist in pre-launch activities, including but not limited to communicating asset requirements, generating insertion orders (IO), obtaining Deal Desk approvals
  • Collaborate with teams to gather assets, set up campaigns, and provide client-ready launch reports or screenshot decks as proof of concept
  • Monitor and track campaign performance on a daily, weekly, and monthly basis
  • Provide ongoing performance updates to Client Account Managers and clients
  • Make proactive recommendations to ensure performance goals are met
  • Perform hands-on campaign optimization on a daily and weekly basis
  • Extract and analyze data to create actionable insights that help drive client success
  • Prepare polished, advertiser-ready wrap-up reports and quarterly business reviews
  • Offer direct client support and expertise via multiple communication channels
  • Lead weekly or bi-weekly client calls, capture action items, and ensure follow-through
  • Assist advertisers with troubleshooting issues such as pixel placement, ads platform training, and technical bugs
  • Represent the needs of the Client Account Manager and advertisers to management and cross-functional teams
  • Proactively identify opportunities for process improvements and support ongoing career development

FAQs

What is the start date for the Digital Marketing Specialist position?

The start date is as soon as possible (asap).

What is the work model for this position?

The work model is hybrid, requiring 1 day per week at the office.

What are the main responsibilities of the Digital Marketing Specialist?

The main responsibilities include assisting in pre-launch activities, collaborating with teams to set up campaigns, monitoring campaign performance, providing updates and recommendations, performing campaign optimization, preparing reports, and offering direct client support.

What language proficiency is required for this role?

Native or fluent proficiency in both German and English, both in writing and speaking, is required.

Is direct sales or account management experience necessary for this job?

Direct sales or account management experience is great to have but not a strong requirement.

What type of skills is important for campaign optimization?

Strong digital/social media marketing experience and knowledge of performance and brand advertising metrics are important for campaign optimization.

Are there any specific software skills required for this position?

Yes, expert skills with Excel and/or Google Sheets, as well as experience in creating reports and dashboards, are required.

What benefits does the company offer?

The company offers structured training and career development, regular working hours, paid parental leave, education reimbursement, comprehensive VHI cover, and various employee support programs.

Is there a focus on career development for employees in this role?

Yes, there is a structured training and career development plan in place.

How does the company support employee wellbeing?

The company provides a 24/7 employee assistance program, health app access, and other wellness initiatives.

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Personalbüro U. Herrmann

We are a recruitment agency focusing on multilingual candidates.

Human Resources
Industry
1-10
Employees
2016
Founded Year

Mission & Purpose

Personalbüro U. Herrmann is a recruitment and staffing agency that specialises in connecting businesses with qualified professionals across various industries. They provide recruitment, placement, and HR consulting services, helping companies find the right talent while offering job seekers opportunities for career growth. Personalbüro U. Herrmann's ultimate mission is to bridge the gap between employers and skilled candidates by delivering efficient and reliable staffing solutions. Their purpose is to support businesses in building strong, capable teams and to assist individuals in finding fulfilling employment opportunities that match their skills and career goals.