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Digital Merchandiser B2B eCommerce (m/f/d)

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the LEGO Group

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing

AI generated summary

  • You should have eCommerce experience, analytical skills, a hands-on mentality, and proficiency in English and German. Familiarity with online shop functionalities and trends is essential.
  • You will manage brand consistency, deploy content, collaborate with partners, optimize revenue, enhance brand experience, improve product visibility, refine shopper journeys, and analyze performance data.

Requirements

  • Experience in digital merchandising or eCommerce within a consumer-focused industry.
  • Hands-on mentality ability to balance multiple operational and conceptual tasks in parallel.
  • Demonstrable understanding of the functionalities and limitations of online shops (backend / frontend, eCom infrastructure).
  • Strong analytical skills to translate data insights into effective merchandising strategies.
  • Ability to collaborate optimally with cross-functional teams and external partners.
  • Early adopter mentality always aware of the latest eCom trends and digital innovation.
  • Proficiency in both English and German is a prerequisite.

Responsibilities

  • Brand Consistency Ensure a unified LEGO brand experience across all platforms and channels by selecting and optimizing assets, keywords, and campaigns using data-driven insights.
  • Content Deployment Leverage the LEGO Group’s technology stack to scale content distribution, enhance data exchange, and drive engagement and conversions through effective partnerships with retailers.
  • Partnership Collaboration Coordinate with agencies, technology providers, and retail partners to implement campaigns, drive innovation through pilot projects, and scale successful initiatives.
  • Revenue & Profit Growth Lead initiatives to optimize ROI and profitability for both the LEGO Group and retail partners using data-driven content strategies to drive revenue and returns.
  • Brand Experience Enhancement Collaborate with Trade Marketing and retail partners to deliver a consistent, resonant brand experience that appeals to both customers and shoppers.
  • Product Visibility & Findability Increase product visibility through digital merchandising strategies that improve searchability and discoverability.
  • Shopper Journey Optimization Refine the shopper experience to simplify product exploration and purchasing.
  • Performance Optimization Use data and insights to continuously refine strategies and achieve consistent growth in online sales.

FAQs

What is the primary focus of the Digital Merchandiser B2B eCommerce role at the LEGO Group?

The primary focus is on optimizing the digital presence and visual display of LEGO's product portfolio at retail partners' websites, ensuring a consistent brand experience across all eCommerce channels.

What qualifications are required for this position?

Candidates should have experience in digital merchandising or eCommerce within a consumer-focused industry, strong analytical skills, and proficiency in both English and German.

Is relocation assistance provided for this job?

No, relocation assistance is offered for this position.

What type of work environment does this role offer?

This role operates on a hybrid work policy, which typically includes an average of three days per week in the office.

Are there opportunities for bonuses in this role?

Yes, there is a bonus scheme available when goals are reached and if eligible.

What kind of support does LEGO Group provide for employee wellbeing?

LEGO offers resources and benefits to nurture physical and mental wellbeing, along with opportunities to build community and inspire creativity.

Does LEGO encourage applicants from diverse backgrounds?

Yes, LEGO is committed to equal employment opportunity and encourages applicants from all backgrounds to apply for roles in the team.

What analytical skills are necessary for this position?

Strong analytical skills are needed to translate data insights into effective merchandising strategies.

Is knowledge of eCommerce trends important for this role?

Yes, an early adopter mentality and awareness of the latest eCommerce trends and digital innovation are important for success in this role.

Will I have the opportunity to collaborate with external partners in this role?

Yes, the role involves coordinating with agencies, technology providers, and retail partners to implement campaigns and drive innovation.

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the LEGO Group

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!