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Director, B2C Marketing Central Europe

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Visa

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Frankfurt
  • Quick Apply

AI generated summary

  • You must be a results-oriented marketer with brand experience, proven leadership skills, great communication abilities in German and English, and a strategic thinker with strong relationship management.
  • You will lead brand activities, drive marketing campaigns, manage budgets, collaborate with teams, oversee projects, inspire your marketing team, and leverage insights to enhance digital strategies.

Requirements

  • Results-oriented marketer with experience with world-class brands.
  • Experience in the fundamentals of marketing and passionate brand builder, with a clear commercial focus.
  • Proven leadership skills building and leading high performing organizations – experience in working in a matrixed environment would be an advantage.
  • Great team player who adds energy, ideas and fun to our team and corporate culture.
  • Self-motivator and strong collaborator with a pioneering spirit and a strong sense of ownership.
  • Outstanding written and verbal communications and ability to communicate to a diverse audience, including C-level executives, internal audiences, and external partners.
  • Adept and rigorous strategic thinker, problem solver and pragmatist, using data to convey insight with strong story telling capabilities.
  • Proactive sense of urgency and ‘can do’ attitude, ability to lead a team that can be agile and evolve and adapt to dynamic business conditions.
  • Demonstrable experience managing relationships with partners, suppliers, and vendors.
  • Fluent in German and English.
  • Educated to degree level or equivalent professional experience.

Responsibilities

  • Lead all Visa brand activities across Central Europe, including brand marketing, media (focus on digital/social), sponsoring and performance marketing.
  • Lead the creation and implementation of marketing campaigns to drive issuance, preference, activation, and usage among diverse audiences, solidifying Visa’s positioning as the leader in electronic payments in the market by developing marketing campaigns that drive profitable transactions and revenue for both Visa and its clients.
  • Enhance brand positioning to drive relevance and preference across Central Europe, targeting key audience segments including Gen Z through music, gaming, and social media platforms, ensuring that all teams and colleagues can translate it into their own objectives and deliverables.
  • Leverage our top sponsorship properties (i.e., FIFA, Olympics, UEFA Women’s Football) through creating engaging marketing programs that win with consumers and clients.
  • Be accountable for the optimal deployment of budget, demonstrating an MROI across functions, partnering with key stakeholders to prioritize high impact outcomes.
  • Provide strategic thought leadership as part of the market’s business plan.
  • Effectively partner with the Sales teams and Country Managers to properly incorporate the view of the market (client, competition, economy trends) into the marketing strategies.
  • Collaborate with teams including Marketing Services and Product Marketing to expand capabilities and synergies and drive commercial outcomes, while building strong internal and external partnership.
  • Communicate regularly with executive leadership in the market and successfully navigate the diverse and dynamic business environment.
  • Oversee complex local projects in partnership with stakeholders within and outside of the function, including Marketing Services, Legal, Sales, Product, Corp Communication and agencies.
  • Lead and inspire a team of marketers and develop the team to become the best marketing organization in the market, ensuring appropriate succession planning, maximizing employee engagement, and holding individuals accountable for clear outcomes.
  • Understand market trends and consumer needs to deliver marketing strategies that meet core OKRs.
  • Ensure all marketing activities have measurable outcomes and maintain a robust feedback loop for continuous improvement.
  • Support the implementation of a global operating model, facilitating local empowerment while eliminating hub / cluster silos, adapting where required to drive market-level impact.
  • Utilize insights from Analytics and Data Science teams to identify opportunities for Visa and partners.
  • Prioritize digital marketing actions, incorporating AI/Machine Learning.
  • Collaborate with Regional Hub functions to identify specialized agencies and manage briefings for content and experience initiatives.

FAQs

What is the main responsibility of the Director, B2C Marketing Central Europe?

The main responsibility is to lead all Visa brand activities across Central Europe, including brand marketing, media, and performance marketing, while developing marketing campaigns that drive issuance, preference, activation, and usage among diverse audiences.

What is the expected location for this role?

The role is primarily based in our regional headquarters in London, with a hybrid work model.

What qualifications are required for this position?

A degree or equivalent professional experience, fluency in German and English, and a results-oriented mindset with experience in world-class brands are required.

What type of skills are we looking for in candidates?

Candidates should possess outstanding written and verbal communication skills, strong leadership abilities, strategic thinking, problem-solving capabilities, and a collaborative spirit.

How does this role interact with other teams and executives?

The Director will regularly interact with key executives including the EU CMO, Central Europe RMD, and cross-functional teams to influence decisions on investment, campaign development, and strategic planning.

Is experience in a matrixed environment an advantage?

Yes, experience working in a matrixed environment is considered an advantage for this role.

What audience segments will this position target?

The position will target key audience segments, including Gen Z, through various channels such as music, gaming, and social media platforms.

How will success in this role be measured?

Success will be measured through the implementation of marketing activities with measurable outcomes, ensuring alignment with core Objectives/Key Results (OKRs), and demonstrating marketing return on investment (MROI).

Will the role involve managing a team?

Yes, the Director will lead and inspire a team of marketers, focusing on employee engagement and developing a high-performing marketing organization.

Are there opportunities for career advancement in this role?

Yes, the role includes elements of succession planning and career development for team members, positioning the team for success within the organization.

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Visa

Technology
Industry
10,001+
Employees
1958
Founded Year

Mission & Purpose

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid.