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Director, Colleges & Universities

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The Coca-Cola Company

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Atlanta

AI generated summary

  • You need 5+ years in CPG/beverages or sports, experience in analytics, cross-functional management, marketing asset negotiation, and execution with a strategic, forward-looking vision.
  • You will strategize C&U acquisitions, foster partnerships with school leaders, collaborate on marketing plans, manage sponsorship investments, and drive long-term revenue growth on campuses.

Requirements

  • 5 or more years of experience in consumer-packaged goods / beverages industry or sports business
  • Cross-functional and agency management
  • Analytics experience – ability to draw insights and action from data
  • Planning experience - strategic thinking (forward-looking vision and anticipating future needs)
  • Marketing Asset Negotiation Experience
  • Marketing Execution experience – understanding of “Path to Purchase” principles

Responsibilities

  • Responsible for the strategic planning and acquisition of Key Colleges and Universities in the West Region.
  • Responsible for aligning with regional leaders and bottlers on long-term C&U (Colleges & Universities) asset acquisition, investment strategy and business plans with schools.
  • Responsible for building “unbreakable relationships” and advancing partnerships with schools’ senior leaders via the Collaborative Business Planning Process, Reinforcing our Coca-Cola Partner Commitment, student marketing and sustainability work.
  • Collaborates on C&U Channel Plans with Category leads to enable key platforms to be leveraged on college campuses.
  • Collaborating with region marketing enables our per caps (amount of packages per consumer sold) to increase and enables our regions to achieve their annual business plans.
  • This role will be to manage large system sponsorship investments and will also be responsible for managing direct marketing expenses.
  • This role is in place to manage our long term (5-10) year partnerships, enabling our aspirations to come to fruition, doubling our sales revenue on campuses over that term.

FAQs

What is the primary responsibility of the Director, Colleges & Universities?

The primary responsibility is the strategic planning and acquisition of key colleges and universities while building relationships and partnering with these institutions.

Where is the ideal location for this role?

The ideal location for this role is in Southern California or Utah, although there is openness to other metro areas within the West Region, including CA, OR, WA, NV, AZ, CO, and UT.

What experience is required for this position?

A minimum of 5 years of experience in the consumer-packaged goods/beverages industry or sports business is required.

What kind of partnerships will the Director be responsible for managing?

The Director will be responsible for managing long-term (5-10 year) partnerships with colleges and universities to help achieve business aspirations and increase sales revenue on campuses.

What skills are important for this role?

Important skills for this role include analytics experience, strategic planning abilities, marketing asset negotiation experience, and marketing execution understanding, particularly the “Path to Purchase” principles.

What is the annual incentive reference value percentage for this position?

The annual incentive reference value percentage for this position is 30%.

Will this role involve collaboration with other teams or leaders?

Yes, the role will involve collaboration with regional leaders, bottlers, category leads, and marketing teams to align strategies and enable successful channel plans on college campuses.

What kind of culture can candidates expect in this role?

Candidates can expect a creative team culture, inspired by top brand leaders and agencies, which supports risk-taking and innovation.

What is the pay range for this position?

The pay range for this position is between $153,000 and $175,000, with variations depending on geography, job-related knowledge, skills, and experience.

What benefits are offered for this position?

A full range of medical, financial, and other benefits are offered, depending on the position.

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The Coca-Cola Company

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.