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Director, Colleges & Universities

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The Coca-Cola Company

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Atlanta

AI generated summary

  • You need 5+ years in consumer goods or sports, strong analytics and strategic planning skills, experience in negotiating marketing assets, and understanding of marketing execution and "Path to Purchase."
  • You will strategize C&U acquisitions, build partnerships with school leaders, collaborate on channel plans, manage sponsorship investments, and drive revenue growth on college campuses.

Requirements

  • 5 or more years of experience in consumer-packaged goods / beverages industry or sports business
  • Cross-functional and agency management
  • Analytics experience – ability to draw insights and action from data
  • Planning experience - strategic thinking (forward-looking vision and anticipating future needs)
  • Marketing Asset Negotiation Experience
  • Marketing Execution experience – understanding of “Path to Purchase” principles

Responsibilities

  • Responsible for the strategic planning and acquisition of Key Colleges and Universities in the West Region.
  • Responsible for aligning with regional leaders and bottlers on long-term C&U (Colleges & Universities) asset acquisition, investment strategy and business plans with schools.
  • Responsible for building “unbreakable relationships” and advancing partnerships with schools’ senior leaders via the Collaborative Business Planning Process, Reinforcing our Coca-Cola Partner Commitment, student marketing and sustainability work.
  • Collaborates on C&U Channel Plans with Category leads to enable key platforms to be leveraged on college campuses.
  • Collaborating with region marketing enables our per caps (amount of packages per consumer sold) to increase and enables our regions to achieve their annual business plans.
  • This role will be to manage large system sponsorship investments and will also be responsible for managing direct marketing expenses.
  • This role is in place to manage our long term (5-10) year partnerships, enabling our aspirations to come to fruition, doubling our sales revenue on campuses over that term.

FAQs

What is the primary responsibility of the Director, Colleges & Universities?

The primary responsibility is the strategic planning and acquisition of key colleges and universities while building relationships and partnering with these institutions.

Where is the ideal location for this position?

The ideal candidate will reside in Southern California or Utah, but there is openness to other metro areas within the West Region, including CA, OR, WA, NV, AZ, CO, and UT.

What kind of experience is required for this role?

The position requires 5 or more years of experience in the consumer-packaged goods/beverages industry or in the sports business.

Will the Director be involved in negotiations?

Yes, the Director will be involved in negotiations with potential clients and business partners.

What types of partnerships will the Director be responsible for managing?

The Director will manage long-term partnerships (5-10 years) with various colleges and universities.

What is the expected impact on sales revenue for this role?

The goal is to double the sales revenue on campuses over a 5-10 year term.

What kind of marketing strategies will the Director implement?

The Director will implement strategies related to student marketing, sustainability efforts, and collaborative business planning to increase marketing effectiveness on college campuses.

Is there any analytics experience required for this position?

Yes, candidates should have analytics experience with the ability to draw insights and actions from data.

What is the pay range for this position?

The pay range is $153,000 - $175,000, depending on geography, job-related knowledge, skills, and experience.

Will there be opportunities for professional growth?

Yes, the role offers exposure to world-class leaders and creative team culture, which supports professional growth and innovation.

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The Coca-Cola Company

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.