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Director Communications and Marketing

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Fidelity Canada

4d ago

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Marketing
  • Toronto
  • Quick Apply

AI generated summary

  • You need a degree or equivalent, 7+ years in B2B/B2C marketing, campaign strategy, digital marketing, team leadership, and project management. SEO knowledge and agile certs are a plus.
  • You will develop and implement marketing strategies, manage projects, ensure brand compliance, lead a team, and analyze communication effectiveness while collaborating with stakeholders.

Requirements

  • University degree or equivalent work experience
  • 7+ years of experience
  • B2B and/or B2C marketing and communications experience
  • Campaign planning and strategy, including product releases and sales enablement
  • Strong understanding of marketing operations, including marketing workflow management and content marketing
  • Digital marketing experience
  • 5+ years of experience in leading/managing teams
  • Strong understanding of editorial and Search Engine Optimization (SEO) best practices is an asset
  • Project management experience or agile practices certifications (scrum master/product owner) is nice to have

Responsibilities

  • Develop and implement comprehensive marketing and communication strategies
  • Ensure all communication and marketing materials reflect FCC's brand and standards of excellence.
  • Proactively stays abreast of industry trends, news, technology, best in class practices etc., to ensure FCC remains competitive and adapting to changing landscape.
  • Manage the execution of communication and marketing deliverables across all channels ‐ digital, SEO, events, content marketing, product marketing. Oversee the entire lifecycle of projects, from conception through to execution and analysis
  • Strong partnerships with internal stakeholders such as Sales and Business Analytics to understand client segments
  • Holds team accountable against workflow management, timely delivery of initiatives, budgets, internal stakeholder, and vendor management.
  • Demonstrates strong business judgement and decision‐making abilities with the ability to continue to drive to results despite changing priorities
  • Liaise with production marketing teams, corporate affairs and external vendors to fulfil FCC's communication and marketing needs.
  • Proactively engages with other senior communications and marketing leaders and internal stakeholders to plan, negotiate, and strategize, define service level agreements, volumes, prioritization and deliverables.
  • Ensure Communication and Marketing plans are effectively executed
  • Measure and report on communication effectiveness to improve customer satisfaction.
  • Regular reporting and tracking are available to measure impact.
  • Use metrics to provide insights to guide enhancements to improve effectiveness
  • Measure and report on communication effectiveness to improve customer satisfaction. marketing effectiveness to increase marketing impact
  • Regular reporting and campaign tracking are available to measure effectiveness.
  • Use metrics to provide insights to guide enhancements to improve effectiveness
  • Leadership Build and lead a high‐performing team that aligns with Fidelity’s values
  • Successfully develops and coaches people leaders to attract and retain high performing teams.
  • Demonstrates ability to anticipate and plan for future upskilling of people, as industry, technology and best practices change.
  • Conducts regular coaching sessions with employees, providing direction and feedback, actively manage performance, and proactively address performance concerns.
  • Engages employees in development conversations and provide support towards to their development goals, with a focus on continuous learning and upskilling.
  • Conducts annual goal setting by establishing clear and measurable goals, ensuring alignment and support of department strategy.
  • Successfully executes end to end yearend performance review cycle.
  • Drives employee engagement by supporting and promoting people programs and enabling Fidelity’s culture.
  • Risk Management Ensuring that all marketing and communication activities, including marketing campaigns, public communications adhere to FCC's compliance and risk framework protecting the brand reputation.
  • Work closely with the legal department to identify and manage legal risks and issues.
  • Align with the risk management team to ensure that marketing and communication strategies fall within with the overall risk appetite

FAQs

Do we support remote work?

Yes, we offer remote work arrangements in a hybrid format.

Is current work authorization for Canada required for this position?

Yes, current work authorization for Canada is required for all openings.

What is the primary responsibility of the Director of Communications and Marketing?

The primary responsibility is to ensure exceptional client communications, enhance market presence, and preserve and evolve brand reputation.

Who does the Director of Communications and Marketing report to?

The Director reports directly to the VP Product Solutions.

What are some key functions the Director will oversee?

The Director will oversee all marketing and advertising campaigns, branding, product promotion, collateral, social media, presentations, internal and external communications, as well as FCC's events and conferences.

How many years of experience are required for this role?

A minimum of 7 years of experience is required, along with 5+ years in leading or managing teams.

What type of marketing experience is preferred?

B2B and/or B2C marketing and communications experience is preferred.

Are there any specific skills or knowledge areas that are considered an asset?

A strong understanding of editorial and Search Engine Optimization (SEO) best practices is considered an asset.

What opportunities for career development does Fidelity offer?

Fidelity offers access to over 11,000 training and development courses, tuition reimbursement, and monetary awards for completing required designations.

How does Fidelity support employee well-being?

Fidelity provides health benefits with no employee-paid premiums, a Health Care Spending Account, virtual care app access, fitness reimbursements, and generous time off policies.

Is there a process for accommodations during the application process?

Yes, Fidelity welcomes and encourages applications from people with disabilities and accommodations are available upon request.

What recognition has Fidelity received as an employer?

Fidelity has received multiple awards, including Canada's Top 100 Employers, Great Place To Work® Certification, and Best Workplaces for Inclusion among others.

Are there any specific project management qualifications that are preferred?

Project management experience or agile practices certifications, such as Scrum Master or Product Owner, are nice to have.

How does Fidelity handle marketing and communication compliance?

Fidelity ensures that all marketing and communication activities adhere to FCC's compliance and risk framework, working closely with the legal department to manage any risks.

What are the opportunities for employee engagement at Fidelity?

Fidelity promotes employee engagement by supporting people programs, facilitating development conversations, and conducting annual goal-setting aligned with department strategy.

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Fidelity Canada

Finance
Industry
1001-5000
Employees
1987
Founded Year

Mission & Purpose

Fidelity Canada provides investment management services, offering a wide range of mutual funds, ETFs, and other financial products to help individuals and institutions achieve their financial goals. Their mission is to build better financial futures by delivering superior investment solutions, backed by in-depth research and expert management. Fidelity is committed to supporting investors with innovative strategies and personalized service, ensuring they can navigate complex markets and grow their wealth with confidence.