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Director, Growth (Vitality)

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Manulife

4d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Toronto

AI generated summary

  • You need a bachelor’s degree, 12+ years in growth/marketing in financial services, strong digital marketing skills, leadership experience, and proficiency in CRM and analytics tools.
  • You will develop growth strategies, lead go-to-market initiatives, enhance digital experiences, utilize data analytics, and mentor a high-performing team to drive measurable outcomes.

Requirements

  • * Bachelor's degree in marketing, Business, MBA preferred
  • * 12+ years of experience in growth, marketing, or GTM roles, with a proven track record in the financial services sector. Banking expertise preferred.
  • * Extensive experience with digital marketing, customer segmentation, and data analytics, with a strong understanding of high growth segments.
  • * Proven leadership skills with a history of successfully managing cross-functional teams in a fast-paced, dynamic environment.
  • * Strong strategic thinking, analytical, and problem-solving skills, with the ability to translate complex data into actionable insights.
  • * In-depth knowledge of Insurance products and experience developing GTM strategies for financial products.
  • * Proficiency in CRM, marketing automation, and analytics tools (e.g., Salesforce, Google Analytics, Seismic).
  • * Excellent communication and interpersonal skills, capable of influencing stakeholders and presenting to senior leadership.

Responsibilities

  • Develop and execute a comprehensive growth strategy tailored to Vitality, aligning with Manulife’s long-term objectives and revenue targets.
  • Identify and prioritize growth opportunities, leveraging market research and competitive analysis.
  • Lead the planning, development and execution of go-to-market strategies, including program/product launches, expansion, and customer engagement initiatives.
  • Collaborate with product, sales, and customer experience / success teams to ensure the effective implementation of unified GTM strategies that meet the needs of diverse customer segments.
  • Collaborate with sales enablement to design tools, materials, and training that improve sales effectiveness and engagement.
  • Drive digital transformation initiatives within IIC/Vitality, enhancing digital customer experiences and streamlining acquisition processes.
  • Oversee the utilization of data analytics to inform decision-making, track performance, and refine growth strategies for high growth segment initiatives.
  • Implement agile marketing practices to quickly adapt to market changes and optimize campaign performance based on data-driven insights.
  • Partner with other functions/ departments and serve as a key liaison between the teams to ensure alignment on growth objectives, strategies, and the unified approach to achieve the objectives.
  • Engage with senior leadership and key stakeholders to communicate growth strategies, performance metrics, and the impact of GTM activities on overall business objectives.
  • Build and mentor a high performing team focused on delivering measurable outcomes.
  • Foster a culture of innovation, agility, and accountability within the team, setting clear objectives and performance metrics aligned with business goals.

FAQs

What is the primary location for the Director, Growth (Vitality) position?

The primary location for this position is Toronto, Ontario.

What is the expected salary range for this role?

The salary range is expected to be between $103,050.00 CAD - $185,490.00 CAD, depending on various local market conditions and relevant job-related factors.

What qualifications are required for this position?

A Bachelor's degree in marketing, Business, or an MBA is preferred, along with 12+ years of experience in growth, marketing, or GTM roles, particularly in the financial services sector.

Is banking expertise preferred for this role?

Yes, banking expertise is preferred for the Director, Growth (Vitality) position.

What type of skills are desired for candidates applying for this role?

Desired skills include in-depth knowledge of insurance products, developing GTM strategies for financial products, proficiency in CRM and analytics tools, and excellent communication and interpersonal skills.

Will the selected candidate have the opportunity to lead a team?

Yes, the role involves building and mentoring a high-performing team focused on delivering measurable outcomes.

Is there a focus on digital transformation and data analytics in this position?

Yes, the role emphasizes driving digital transformation initiatives and utilizing data analytics for decision-making and performance tracking.

What type of work environment can candidates expect?

Candidates can expect a hybrid work environment, integrating both in-office and remote work elements.

Does Manulife provide any benefits for eligible employees?

Yes, Manulife offers a wide array of customizable benefits, including health, dental, mental health, retirement savings plans, and various paid time off programs.

How does Manulife ensure an inclusive workplace?

Manulife is committed to embracing diversity and fostering an inclusive work environment, free from discrimination and focused on fair recruitment, retention, and advancement practices.

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Manulife

Finance
Industry
10,001+
Employees

Mission & Purpose

Manulife is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We have more than 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration.