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Director of Marketing Programs

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Booking.com

1mo ago

  • Job
    Full-time
    Expert Level

AI generated summary

  • You need 10+ years in program management, strong leadership, data mastery, stakeholder management, and a strategic, results-driven mindset. Embrace collaboration and agility in a fast-paced environment.
  • You will lead project management best practices, report on work progress, allocate resources, execute strategic marketing programs, track privacy initiatives, and drive GenAI collaboration.

Requirements

  • 10+ years of experience as a Program Manager, delivery leader, or related discipline
  • Highly structured, results driven & eager to make an impact
  • Analytical skilled and mastering data handling
  • Proven stakeholder management; proactively manages a large amount of stakeholders
  • Excellent communication and influencing skills and well developed business acumen
  • Strong project management skills including experience with a range of different methodologies and techniques.
  • Must be flexible and pragmatic in the methods employed- not dogmatic.
  • Ability to break up a complex problem into actionable and easy to understand solutions
  • Able to function well within ambiguity and tell a clear story with data/insights
  • Interpersonal skills focused on collaboration, building links and relationships within diverse product teams, across organization and outside
  • Significant Leadership experience applying mastery of a specific professional discipline or broader expertise in most/all areas within a function.
  • Strong leadership skills with the ability to lead a team that is dealing with tough stakeholders, tight deadlines, and big impact projects
  • Excellent corporate agility to collaborate and build relationships at all levels of the organization and have impact across the organization
  • Ability to drive change and adapt quickly in an agile environment
  • Deep understanding of Marketing
  • Character traits: open mind, learning attitude, transparent behavior, positive, overachiever, strong communicator, proactive and collaborative.
  • Strategic thinker yet focused on execution; able to roll up sleeves to get things done.
  • Able to function in a fast-moving entrepreneurial environment.
  • Data driven, experimental, ready to learn and open to change.
  • Keep the customer at the centre of everything you do.
  • Good cultural and organizational sensitivity.
  • Committed to building a diverse, inclusive work environment.

Responsibilities

  • Lead best practice behaviours within Marketing on Project Management methodology and behaviours
  • Track and report status and progress of all streams of work, highlighting where required, risk/issues to governance groups or team members
  • Work in partnerships with the sr director of S&O to ensure resources are allocated to the right work and Marketing priorities
  • Responsible for executing the strategic marketing program portfolio (to drive synergies in the company) together with the CMO and the Marketing Leadership Team
  • Leading large and complex cross departmental programs within Booking.com (of strategic importance to the company)
  • Lead in actively display, advocate and develop the leadership principles and behaviors across Booking.com, both internal and external
  • Support Channel VPs in their roles via the Marketing Channel PMO team. Identify and implement best practices and drive efficiency
  • Responsible for tracking and reporting status and progress of all Privacy related DMA/DSA streams of work in collaboration with cross company Functions including Chief Legal Officer, Chief Risk Officer and CTO
  • Accountable for the Marketing progress against the company channel diversification
  • Leading the Marketing GenAI workstream in collaboration with MLT, Central Strategy, Chief Data Officer, CTO and Senior Director of Marketing Tech

FAQs

What is the primary responsibility of the Director of Marketing Programs?

The primary responsibility of the Director of Marketing Programs is to manage and partner with a team of project and program managers to build a roadmap for the marketing function, ensuring visibility of current projects, timelines, and progress reports, while overseeing governance within the marketing team.

How many years of experience are required for this position?

A minimum of 10 years of experience as a Program Manager, delivery leader, or in a related discipline is required for this position.

What skills are essential for the Director of Marketing Programs?

Essential skills include strong project management abilities, excellent communication and influencing skills, analytical skills, stakeholder management, and a deep understanding of marketing.

What kind of projects will the Director of Marketing Programs be responsible for?

The Director will lead large and complex cross-departmental programs that are strategically important to the company, including managing marketing technology projects and implementing company legal must-do’s around privacy and marketing channels.

Is experience with Marketing legislation, such as DMA and DSA, important for this role?

Yes, experience with marketing legislation like DMA and DSA is crucial, as the Director will be accountable for ensuring compliance with these regulations in collaboration with the Chief Legal Officer and Chief Risk Officer.

What does the company culture value in its employees?

The company culture values thinking customer-first, ownership, continuous learning, collaboration, and doing the right thing, which reflect in the decision-making process at Booking.com.

Will the Director of Marketing Programs have a leadership role?

Yes, the Director will have significant leadership responsibilities, including leading a team, advocating best practices, and influencing marketing strategy across the organization.

Are there opportunities for collaboration within the company in this role?

Yes, the Director will collaborate across various teams, including marketing leadership, legal, risk, technology, and data departments to drive marketing initiatives and governance.

What personal characteristics does the company look for in candidates?

The company looks for candidates who are open-minded, strategic thinkers, proactive, collaborative, data-driven, and committed to building a diverse and inclusive work environment.

Is agility important for the Director of Marketing Programs role?

Yes, the ability to drive change and adapt quickly in an agile environment is essential for this role to effectively respond to evolving marketing needs.

Booking.com

Making It Easier for Everyone to Experience the World

Technology
Industry
10,001+
Employees
1996
Founded Year

Mission & Purpose

A career at Booking.com is all about the journey, helping you explore new challenges in a place where you can be your best self. With plenty of exciting twists, turns and opportunities along the way. We’ve always been pioneers, on a mission to shape the future of travel through cutting edge technology, to make it easier for everyone to enjoy amazing experiences wherever they go. Under a desert sky, or in the heart of a bustling city. Discovering the perfect hideaway, or the perfect paella. When you join us, you’ll be part of a community where taking a different path and trying something new is celebrated and supported. And where making a difference counts. We’re determined to make the world of travel more sustainable, more accessible, and more inclusive, to create a positive impact on a global scale. That’s why we’re always looking for people who search for better solutions, the ones eager to stray off the beaten path to find new ways of doing things. Because at Booking.com it’s more than a job, it’s a journey we’re on together.