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Director of Sales

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ASM Global

14d ago

  • Job
    Full-time
    Mid Level
  • Sales & Business Development
    Marketing
  • Houston
  • Quick Apply

AI generated summary

  • You need a bachelor's degree, 3+ years in sales for events, strong communication skills, problem-solving ability, flexibility, and proficiency in relevant software. Motor vehicle license required.
  • You will lead sales efforts, mentor the team, track performance, manage accounts, collaborate with departments, develop pricing strategies, and maintain client relationships to drive revenue growth.

Requirements

  • Demonstrate knowledge and experience in the principles, practices, and terminology of convention events, sales, advertising, marketing, and sales presentations.
  • Write memos, reports, business correspondence and procedure manuals.
  • Solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Follow oral and written instructions and communicate effectively with others in both oral and written form.
  • Organize and prioritize work to meet deadlines.
  • Maintain an effective working relationship with clients, employees, exhibitors, patrons and others encountered in the course of employment.
  • Bachelor’s degree in business administration, Marketing or a related field from an accredited four-year College or University.
  • Minimum of three (3) years’ experience in the field of convention, hotel, trade show or meeting room sales, and supervising a sales force; or an equivalent combination of education and experience.
  • Knowledge of agreements and contracts.
  • Risk Management background a plus.
  • Ability to work extended and irregular hours that may vary due to events and functions and may include nights, weekends and holidays, as needed.
  • Operate a personal computer using Ungerboeck or other booking software, Outlook, Windows, Word, Excel and other standard office equipment.
  • Work independently, exercising judgment and initiative.
  • Remain flexible and adjust to situations as they occur.
  • Work effectively under pressure and/or stringent schedule and produce accurate results.
  • Be licensed to operate a motor vehicle in the United States.
  • While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events.

Responsibilities

  • Develop and execute sales plans and programs, both short and long range, to ensure the growth and expansion of events, services and revenue.
  • Respond to event inquiries/RFPs received through the NRG Park website, emails and phone, and assign appropriate Sales Manager/Coordinator for follow up.
  • Lead and mentor a sales team focused on driving revenue through venue reservations, including premium suites and convention center events by developing targeting outbound sales strategies and optimizing pricing to align with organization objectives and market demands.
  • Track individual and team performance against sales goals, using data analytics and performance reports to identify areas for improvement and optimize outbound sales efforts.
  • Handle a select number of accounts for booking and contractual purposes; assist assigned Sales Managers with major annual events.
  • Assist Sales Managers/Coordinators in negotiations with event clients.
  • Supervise all employees in the Sales Department.
  • Conduct weekly sales meetings to review accounts and discuss sales related issues.
  • Establish reasonable sales goals for Sales Managers and Sales Coordinators, based upon calendar availability, to enhance the facility’s position, locally and nationally, and increase the profitability of events.
  • Collaborate with the Director of Marketing & Public Relations and the Marketing Department on annual marketing plan, and development of print advertisements, web design and collateral sales materials.
  • Work closely with Director of Event Services to provide seamless coordination of events between Sales and Event Services department.
  • Research, analyze and monitor financial, technological and demographic factors to ensure that market opportunities are maximized, and effects of competitive activity are minimized.
  • Develop and recommend pricing strategy for the organization, which will result in consistent revenue and market share growth over the long term.
  • Prepare and analyze reports on sales revenue projections and actuals, market studies, client satisfaction and other relevant sales issues.
  • Prepare monthly report to Sr. Assistant General Manager with sales production and activities.
  • Prepare annual event and operations budget and review for department.
  • Retain good working relationship with Convention and Visitor Bureau.
  • Network within the market to have a broad base of promotional partners on which to call.
  • Participate with hospitality community, industry-related associations, committees, task forces and local service organizations to increase awareness of NRG Park.
  • Represent NRG Park to serve as a Permanent Member on the Board of Directors of the Hotel & Lodging Association of Greater Houston, attending monthly Board meetings, committee meetings, monthly membership meetings and other association functions.
  • Prepare and deliver oral presentations to organizations, governmental bodies, managers, prospective clients, and others.
  • Develop and maintain relationship and contact with clients post contract, during events and post events.
  • Serves as MOD (Manager on Duty) as required.
  • May perform other duties as assigned.

FAQs

What are the primary responsibilities of the Director of Sales?

The primary responsibilities include developing and executing sales plans, leading and mentoring a sales team, handling client accounts, negotiating with event clients, and collaborating with various departments to ensure successful events.

What qualifications do I need to apply for this position?

Candidates must have a Bachelor’s degree in business administration, marketing, or a related field, along with a minimum of three years’ experience in convention, hotel, trade show, or meeting room sales, and supervising a sales force.

What skills are essential for this role?

Essential skills include knowledge of sales principles and contracts, effective communication abilities, problem-solving skills, organizational skills, and proficiency in computer programs such as Ungerboeck, Outlook, Word, and Excel.

Are there any physical demands associated with this job?

Yes, the role requires regular movement around the facility, standing for long hours during events, and the ability to work inside and outside of the building as needed.

What type of work environment can I expect?

The work environment is dynamic and may include working extended and irregular hours, including nights, weekends, and holidays due to event scheduling.

Is there potential for career advancement within the organization?

Yes, there are opportunities for career advancement as the role involves leadership responsibilities and can lead to higher management positions within ASM Global.

What are the key performance metrics for this role?

Key performance metrics include tracking individual and team sales performance against goals, analyzing sales revenue projections, and assessing client satisfaction.

How does the Director of Sales collaborate with other departments?

The Director of Sales works closely with the Marketing Department on promotional strategies, the Event Services team for seamless event coordination, and maintains relationships with the Convention and Visitor Bureau.

How can I apply for this position?

To apply, please submit a recent copy of your resume along with a cover letter and salary requirements. Only the first 150 resumes received will be considered.

Does ASM Global encourage diversity in hiring?

Yes, ASM Global is an Equal Opportunity/Affirmative Action employer and encourages women, minorities, individuals with disabilities, and protected veterans to apply.

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ASM Global

Home to the World's Biggest Moments

Entertainment & Media
Industry
10,001+
Employees
2019
Founded Year

Mission & Purpose

ASM Global is the world’s leading venue management company and producer of live event experiences. With over 350+ premier venues spanning worldwide, we operate and invest in the world's most important stadiums, arenas, convention centers and theaters, including entertainment districts and mixed-use developments. We produce over 20,000 live events annually, welcoming over 164 million guests each year. As the global leader in content programming and revenue optimization, using the latest data-driven marketing disciplines, our best-in-class management reliably delivers maximum value and profitability for venue owners. Beyond the walls of our venues, ASM Global is on the ground, working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, is a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-high 40+ certified green venues) are just a couple examples of ASM Global’s impactful, world-friendly outlook. As the global industry leader, we understand the importance of setting an exceptional example, while having a great time doing it.