Logo of Huzzle

Home

Matches

Explore

Manage

Director Partner Management

image

Sobeys

2mo ago

  • Job
    Full-time
    Expert Level
  • Customer Relations
    Marketing
  • Mississauga

AI generated summary

  • You need an undergraduate degree, 10+ years in loyalty marketing, partner and credit card management, new business development, merchandising, and French is a plus.
  • You will lead strategic partner management, develop marketing plans, oversee campaigns, manage gift card P&L, and collaborate across teams to drive customer acquisition and sales growth.

Requirements

  • An Undergraduate Degree and a minimum of 10 years of relevant experience
  • Experience in Loyalty Marketing or Management
  • Partner management experience
  • Credit card marketing experience
  • New business development experience
  • Merchandising experience
  • French is an asset

Responsibilities

  • Lead vision for how to leverage Strategic Partnerships to create meaningful value for Empire including development of annual plans and budgets
  • Manage cross-organization campaign planning to ensure Empire offers are deployed in Partner channels and program-level campaigns deploy in our channels
  • Develop the marketing strategies for new customer acquisition programs leveraging Partner channels for all Empire banners and regions
  • Interface closely with Loyalty Partner on the execution of the co-brand program including setting targets, acquiring marketing collateral, managing customer sign-up and execution against business case objectives with Finance
  • Work with Loyalty Marketing Managers and Banner/ Business Unit teams to develop banner-level marketing campaigns & execution plans with Store Operations
  • Oversee development of in-store activation planning and training with Marketing, Operations, Scene+
  • Represent Loyalty in all cross-banner store activations requiring loyalty input (e.g. fraud)
  • Oversee in-store sign-up process and optimization (e.g. ghost kits)
  • Lead strategy development for engaging supplier community with Loyalty while engaging with Empire Retail Media+ and Merchandising on a coordinated selling approach
  • Develop supplier funding targets in collaboration with Merchandising
  • Work with internal and external stakeholders to develop supplier reporting roadmap
  • Support suppliers sell efforts through the development of marketing collateral and pitch materials
  • Own P&L for gift card program and Grocery Essentials brand; drive incremental sales and manage overall costs of both B2C and B2B businesses
  • Development of gift card growth strategy to maximize sales growth across all Empire gift card channels; in-store, online and bulk
  • Negotiate service agreements with new and existing vendors to maximize sales opportunities with managing costs
  • Develop and execute strategy to bring all Empire Company Limited brands under The Grocery Essentials Card
  • Lead development of comprehensive annual marketing plans focused on driving gift card sales across various channels (in-store, online, bulk)

FAQs

What is the job title for this position?

The job title for this position is Director Partner Management.

Where is the job located?

The job is located in Mississauga, Ontario, Canada at the Tahoe Office.

What are the main responsibilities of the Director Partner Management?

The main responsibilities include overseeing partnerships with Scene+ and Scotiabank, driving supplier engagement, managing loyalty operations, and owning the P&L for the Grocery Essentials Gift Card.

What qualifications are required for this role?

Candidates must have an Undergraduate Degree and a minimum of 10 years of relevant experience, including experience in Loyalty Marketing or Management, Partner management, and Credit card marketing.

Is French language proficiency an asset for this position?

Yes, proficiency in French is considered an asset for this position.

What is the travel requirement for this job?

The travel requirement for this job is 0 - 10%.

Does this position offer a comprehensive benefits package?

Yes, the position offers a comprehensive Total Rewards package that includes health and dental coverage, life insurance, and access to various discounts and resources for professional growth.

What is the work model for this position?

The position requires adherence to a hybrid work model, requiring presence at the office at least three days per week.

How does Sobeys support professional growth for its employees?

Sobeys offers learning and development resources to fuel professional growth, as well as a comprehensive benefits package and various discount programs.

Will Sobeys accommodate applicants with disabilities?

Yes, Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage.

image

Sobeys

Retail & Consumer Goods
Industry
10,001+
Employees
1907
Founded Year

Mission & Purpose

As one of only two national grocery retailers in Canada, Sobeys Inc. serves the food shopping needs of Canadians with more than 1,500 stores in 10 provinces with retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods and Lawtons Drugs, as well as more than 330 retail fuel locations. Our five core retail food formats are designed to ensure that we have the right offering in the right-sized stores for each individual market we serve — from our full service format to the convenience format, each tailored to satisfy the unique occasion-based food shopping needs of our customers. Our 134,000 employees and franchise affiliates are committed to building sustainable worth for each of our customers, employees, suppliers and shareholders through our focus on food, innovation and superior customer service.