FAQs
What is the primary objective of the Director, Portfolio Development - Europe position at Coca-Cola Company?
The primary objective is to lead the development of fully integrated commercial strategies and programs that are customer-back and consumer-centric, focusing on the Coca-Cola brand and collaborating with cross-functional stakeholders to drive business forward in the eCommerce space.
What kind of experience is required for the Director, Portfolio Development position?
Candidates should have 7+ years of leadership experience in commercial planning, execution, trade marketing, and possess strong skills in commercial and channel strategy, revenue growth management (RGM), digital initiatives, and portfolio strategy.
What role does data and insights play in this position?
Data and insights are crucial for developing commercial and marketing strategic plans, optimizing execution across channels, and defining key performance metrics to track initiatives for effective scale and intervention.
Who will the Director of Portfolio Development collaborate with?
The director will partner with system cross-functional stakeholders, including category, channel, RGM, local markets, bottlers, and various internal teams such as Marketing, Franchise Operations, and Channel Strategy.
What are the key responsibilities of this role?
Key responsibilities include delivering effective marketing programs, developing end-to-end activation plans, defining execution performance metrics, optimizing system execution across channels, and ensuring metrics-driven communication in key system routines.
What is the expected impact of this role on the Coca-Cola brand?
The expected impact is to accelerate incidence and revenue growth for the Coca-Cola brand by driving purchase intent through customer-relevant marketing initiatives and optimized execution in the market.
What skills are essential for success in this role?
Essential skills include strategic and analytical thinking, influencing and communication skills, and the ability to move from planning to execution within a commercial and trade marketing management context.