Director, Portfolio Development - Europe

The Coca-Cola Company

1mo ago

Applications are closed

Job
Full-time
Senior Level
Business, Operations & Strategy
London

Requirements

Experience:
7+ years of leadership experience in commercial planning, commercial execution, trade marketing, with strong skills in commercial and channel strategy, RGM, digital, value to market, innovation and portfolio strategy
Proven strategic and analytical skills as well as outstanding influencing and communication skills
Ability to think from planning to execution, with experience in system commercial and trade marketing management
Work Focus:
This role requires solid experience and perspective, business fundamentals across a broad range of markets and business dimensions – combined with the ability to make complex business concepts understandable and compelling. Bottler experience would be beneficial.
Developed leadership and influencing skills are a must to positively influence our multi-functional system teams
To succeed, the role requires a strong combination of analytical and strategic thinking capabilities, strong consumer, channel and customer understanding as well as a hands-on mentality – the ability to conceptualize plans from scratch and have a very solid understanding of the execution processes and systems.
The role will be wired closely in a networked approach with senior leaders and operators in the Operating Unit C&CL team as well Marketing/Business Operations/Strategy/Platform Services as well as our Bottling Partners.
Ability to drive cross-functional support and cross-system alignment, not least leading project alignment and collaboration to ensure that OU strategies are fully owned by the franchise teams.
Communication Focus:
Communicate with large number of stakeholders: internal, bottler, external
Internal: Co-creation of strategies with all functions in OU & Global teams. Communicate progress to senior leaders
System: Communication and alignment of key strategic initiatives for the category as well as their key business drivers, led by KO System strategic priorities and tracked through performance with Bottler leaders
What We Can Do For You:
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Skills::
Agile Methodology; Leadership; Influencing; Channels Marketing; Communication; Commercial Execution; Shopper Marketing; Digital Awareness; Commercial Strategic Planning; Category Management; Customer Value Management; Advanced Analytics; Revenue Growth Management

Responsibilities

Lead the development of fully integrated Commercial strategies and programs that are designed in a customer-back and consumer-centric way with a focus on Coke TM, in partnership with system cross functional stakeholders including category, channel and RGM, local market and Bottler counterparts.
Utilise all relevant consumer, shopper, channel, and customer insights to feed the development of the commercial and marketing strategic plans to create impact in the market.
Optimize our system execution across channels in close collaboration with Channel Strategy, RGM, Franchise Operations, Frontline Commercial and Marketing teams and our Bottlers, based on superior understanding of execution levers, identifying execution opportunity areas and how to achieve desired outcomes (e.g. availability, number and type of adjacencies, rate of sale, equipment placement).
Responsible for delivering strong marketing programs that are customer-relevant and will accelerate incidence and revenue growth by driving purchase intent. In partnership with Channel Strategy, Category, IMX, RGM and local markets, develop E2E activation plans for the brands and deliver compelling ‘customer selling stories’ that will help sales teams successfully sell these initiatives to customers.
Define key execution and performance metrics, with a focus on initiatives tracking and expansion to achieve scale and to understand optimization potential for our PicOS per channel – taking data and insight to amplify execution at a local market level by leveraging metrics to drive Commercial and Customer Planning at scale, initiating the right interventions, while ensuring metrics-driven communication in all key system routines
Scope: This role is part of the Customer & Commercial Leadership team in Europe OU, with a networking approach to cross functional partnership. Primary focus is on Coke TM category, as well as key commercial initiatives.

FAQs

What is the primary objective of the Director, Portfolio Development - Europe position at Coca-Cola Company?

The primary objective is to lead the development of fully integrated commercial strategies and programs that are customer-back and consumer-centric, focusing on the Coca-Cola brand and collaborating with cross-functional stakeholders to drive business forward in the eCommerce space.

What kind of experience is required for the Director, Portfolio Development position?

Candidates should have 7+ years of leadership experience in commercial planning, execution, trade marketing, and possess strong skills in commercial and channel strategy, revenue growth management (RGM), digital initiatives, and portfolio strategy.

What role does data and insights play in this position?

Data and insights are crucial for developing commercial and marketing strategic plans, optimizing execution across channels, and defining key performance metrics to track initiatives for effective scale and intervention.

Who will the Director of Portfolio Development collaborate with?

The director will partner with system cross-functional stakeholders, including category, channel, RGM, local markets, bottlers, and various internal teams such as Marketing, Franchise Operations, and Channel Strategy.

What are the key responsibilities of this role?

Key responsibilities include delivering effective marketing programs, developing end-to-end activation plans, defining execution performance metrics, optimizing system execution across channels, and ensuring metrics-driven communication in key system routines.

What is the expected impact of this role on the Coca-Cola brand?

The expected impact is to accelerate incidence and revenue growth for the Coca-Cola brand by driving purchase intent through customer-relevant marketing initiatives and optimized execution in the market.

What skills are essential for success in this role?

Essential skills include strategic and analytical thinking, influencing and communication skills, and the ability to move from planning to execution within a commercial and trade marketing management context.

The Coca-Cola Company

Retail & Consumer Goods

Industry

10,001+

Employees

1892

Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.