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Director Strategy & Comms Planning (Mensch) Google

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EssenceMediacom

3mo ago

  • Job
    Full-time
    Senior Level
  • Consulting
    Marketing
  • Hamburg

AI generated summary

  • You need a degree in marketing or communication, 7+ years in strategic planning, media strategy success, strong communication skills, and experience in team leadership. Fluent in German and English.
  • You will develop comprehensive strategies, create communication plans, analyze trends, set KPIs, collaborate with teams, and build client relationships to drive growth and deliver measurable results.

Requirements

  • Akademischer Abschluss in Werbung, Marketing, Betriebswirtschaft, Kommunikation oder einem verwandten Bereich
  • Mindestens 7 Jahre Erfahrung in einer strategischen Planungsfunktion, idealerweise in einer Medienagentur oder einem Markenmarketingteam
  • Nachweisbare Erfolge in der Entwicklung und Umsetzung von Medienstrategien, einschließlich Offline und Online Medien
  • Tiefes Verständnis der Medienplanungsprinzipien, Forschungsmethoden und relevanter Messinstrumente
  • Hervorragende Kommunikations-, Präsentations- und Sozialkompetenz mit der Fähigkeit, komplexe Ideen sowohl internen als auch externen Stakeholdern klar zu vermitteln
  • Sehr gute Deutsch- und Englischkenntnisse
  • Erfahrung in der Führung, Betreuung und Entwicklung jüngerer Teammitglieder:innen

Responsibilities

  • Entwicklung von Strategien auf Basis eines ganzheitlichen Paid-Owned-Earned-Ansatzes
  • Übersetzung von Strategien in Kommunikationspläne, die klare Ziele, Zielgruppen und Botschaften definieren und deren effektive Vermittlung über verschiedene Medienkanäle sicherstellen
  • Analyse von Markt- und Mediatrends sowie Wettbewerbern zur Entwicklung effektiver Kommunikationsstrategien
  • Erstellung und Pflege eines Frameworks zur Festlegung und Messung von KPIs für Kommunikationsaktivitäten
  • Enge Zusammenarbeit mit funktionsübergreifenden Teams, um messbare Ergebnisse zu erzielen und kreative Kampagnen nahtlos in Mediapläne zu integrieren
  • Aufbau und Pflege enger Beziehungen zu Kunden, um deren geschäftliche Anforderungen zu verstehen und proaktiv Wachstumschancen zu identifizieren

FAQs

What is the job title for this position?

The job title is Director Strategy & Comms Planning for Google.

What are the primary responsibilities of this role?

The primary responsibilities include developing insight-based communication strategies, overseeing media strategic orientations for Google products, analyzing market and media trends, creating communication plans, and building relationships with clients.

What is the required level of experience for this position?

A minimum of 7 years of experience in a strategic planning function is required.

What academic qualifications are needed for this role?

An academic degree in advertising, marketing, business administration, communications, or a related field is required.

Is experience in media strategy important for this job?

Yes, having a proven track record in developing and implementing media strategies, including both offline and online media, is crucial.

Are there any language requirements for this position?

Yes, very good German and English language skills are required.

Does the company offer opportunities for professional development?

Yes, the company provides various training opportunities for further education.

How many vacation days are offered with this position?

The position offers 30 vacation days plus one additional flexible day, and the 24th and 31st of December are also non-working days.

Is there a dress code for this job?

The company values creativity and individual style, so there is no strict dress code, allowing for personal expression.

How does the company ensure a work-life balance?

The company has a hybrid work model that includes 60% remote work, and employees can manage their hours effectively, including the ability to take time off for overtime.

Who can I contact for more information about this job?

For more information, you can contact Sweta Bhatt at +491747793980.

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EssenceMediacom

We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands.

Marketing & Advertising
Industry
5001-10,000
Employees
1986
Founded Year

Mission & Purpose

Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.