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Director, U.S. Earned & Events

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the LEGO Group

29d ago

  • Job
    Full-time
    Expert Level
  • Customer Relations
    Marketing
  • Boston

AI generated summary

  • You need PR/communications experience with a global brand, large event management, influencer strategy, agency management, and consumer product launches. Strong people management and problem-solving skills are a must.
  • You will drive strategy, develop campaigns, craft narratives, lead planning processes, manage agency resources, and collaborate cross-functionally with various teams to execute earned and events initiatives.

Requirements

  • Previous PR / communications experience inside a large, global consumer brand
  • Experience managing and producing large-scale consumer events / activations
  • Demonstrable skill in influencer strategy, management and activation
  • PR agency / partner management experience and demonstrable experience overseeing operational budgets in excess of $5 million annually
  • Proven experience in launching consumer products, with a strong passion for driving innovative and comprehensive campaigns
  • Strong people management capabilities; history of growing and advancing team members
  • “Player-coach” mentality and tools; ability to both lead and challenge the team strategically, while also implementing the plan at a tactical level
  • Creative problem solver; finds the positive in the most challenging of circumstances
  • Previous experience both within an agency and consumer packaged goods brand preferred
  • Previous experience working with / within a global marketing organization strongly recommended
  • Demonstrable skill in navigating and delivering against “stretch goals” in complex organizational structures, a plus!

Responsibilities

  • Drive U.S. Earned & Events strategy and execution
  • Build Earned & Events programs and campaigns that drive business impact and measurable action
  • Develop new and innovative approaches to telling the LEGO Group’s story in the U.S. to key audiences
  • Translate U.S. business needs into narratives in collaboration with broader marketing team
  • Lead campaign / seasonal planning process and integration with key partners
  • Manage Earned & Events agency resources and overall performance
  • Serve as key point-of-contact and collaborate cross-functionally with channel teams (including Global Social and Global M&C [Influencers, Newsroom])

FAQs

What is the main responsibility of the Director, U.S. Earned & Events?

The main responsibility is to drive the U.S. Earned & Events strategy and execution, building programs and campaigns that deliver business impact and measurable action.

What qualifications are required for this role?

Candidates should have previous PR/communications experience with a large global consumer brand, experience managing large-scale consumer events, and a strong background in influencer strategy and activation.

What is the expected salary range for this position?

The salary range for this position is $151,100 - $226,700 USD based on responsibilities, market benchmarks, and other factors.

Where is this position located?

Initially, the position is based at 10 St. James Street in Boston, but it will move to a new office at 1001 Boylston Street by mid-2025.

How does the hybrid working model work at LEGO?

The hybrid working model requires an average of 3 days per week in the office, allowing flexibility to support different life situations of colleagues.

What kind of experience is preferred for applicants?

Preferred experience includes working within both an agency and a consumer packaged goods brand, along with experience in global marketing organizations.

Are there any additional benefits provided to employees?

Yes, employees can expect enhanced paid leave options, life and disability insurance, wellbeing initiatives, a generous colleague discount, and a bonus scheme for achieving goals.

Is diversity and inclusion a priority at LEGO?

Yes, LEGO strives to create a diverse, dynamic, and inclusive culture where everyone feels safe, valued, and they belong.

Is there an opportunity for career growth in this role?

Yes, the role emphasizes strong people management capabilities and involves growing and advancing team members.

Do I need to have experience with children to apply?

While not a requirement for all roles, candidates offered positions with high engagement with children are required to participate in Child Safeguarding Background Screening.

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the LEGO Group

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!