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Director, Web Strategy

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Equinix

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Software Engineering
  • London

AI generated summary

  • You need 12-15+ years in B2B web strategy, team leadership, SEO expertise, web tech knowledge (HTML, CSS, JS), project management skills, and experience managing cross-functional teams.
  • You will lead website strategy, manage content creation, improve user experience, analyze performance, optimize website functionality, and mentor teams while coordinating with vendors.

Requirements

  • 12-15+ years’ experience leading strategy and execution of web and design for B2B technology company, including 5-8 years leading a diverse team of technical professionals
  • Skilled in balancing technical needs and requirements with business objectives and consulting with stakeholder on shaping and scoping key initiatives, including localization and SEO
  • Deep technical expertise and practical experience in web development and related web technologies, including HTML, CSS and Java Script
  • Demonstrated experience in developing and executing SEO strategies, creating high-impact content and optimizing websites for better search rankings, lead gen and conversion
  • Strong project management capabilities to oversee complex website initiatives, ensuring projects are delivered on time, within scope and within budget; ability to leverage data to drive decisions related to website design, content and functionality
  • Extensive team management skills and experience managing cross-functional team, including engineering, design and content

Responsibilities

  • Lead the overall vision and strategy for Equinix’s global website, including the design, architecture and user experience to optimize performance, usability and conversion
  • Manage the creation and execution of a content strategy for the website, ensuring content is high-quality, SEO-optimized and aligned with Equinix’s messaging and goals. Work closely with content creators to maintain a consistent voice across all digital assets
  • Work closely across engineering, design, marketing and content teams to continuously improve the website and the user experience. Act as a bridge between technical teams and content team to ensure cohesive website management and execution
  • Monitor website performance using analytics tools to identify areas for improvement and implement ongoing optimization strategies. Ensure website it continually updated for speed, security and relevance
  • Own and deliver reporting analysis on performance and business impact as well as conceiving and executing testing strategies, QA process and ensuring the delivery of initiatives on time and of the highest quality
  • Coach, guide and mentor a team of engineers, content creators and design specialists, in addition to managing our important vendor relationships

FAQs

What is the main responsibility of the Director, Web Strategy at Equinix?

The main responsibility is to lead the Digital Marketing function, directing a management team to drive the right audience to Equinix's digital properties and convert prospects into leads through a defined user journey and experience.

What kind of experience is required for this position?

Candidates should have 12-15+ years of experience leading web and design strategy for a B2B technology company, including 5-8 years of experience managing a diverse team of technical professionals.

What skills are essential for the Director, Web Strategy role?

Essential skills include balancing technical needs with business objectives, deep technical expertise in web development technologies (HTML, CSS, JavaScript), experience in developing SEO strategies, strong project management capabilities, and extensive team management skills.

Will the Director, Web Strategy be responsible for team management?

Yes, the role involves coaching, guiding, and mentoring a team of engineers, content creators, and design specialists, as well as managing vendor relationships.

How is the performance of the website monitored?

The Director will monitor website performance using analytics tools to identify areas for improvement and implement ongoing optimization strategies, ensuring the website is updated for speed, security, and relevance.

What is the targeted pay range for this position?

The targeted pay range varies by location, with San Francisco, CA / Bay Area offering $160,000 to $273,000, while other specified states have ranges between $139,000 to $261,000 per year.

Are bonuses or equity options available for this position?

Yes, employees in this position are eligible for bonuses, and equity may be offered depending on specific roles.

What kind of work environment does Equinix promote?

Equinix promotes an equitable work environment that embraces diversity in thought and contribution, aiming for a collaborative culture that supports individual growth and learning opportunities.

Is there support for employees with disabilities?

Yes, Equinix is committed to ensuring that the employment process is open to all individuals, including those with disabilities, and provides assistance as needed during the hiring process.

What benefits does Equinix offer?

Equinix offers a range of benefits, which can be found in detail within their USA Benefits eBook link provided to employees.

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Equinix

Technology
Industry
5001-10,000
Employees
1998
Founded Year

Mission & Purpose

Equinix is a leading global data centre and interconnection company, specialising in providing secure and reliable infrastructure solutions for businesses to connect and collaborate. Their ultimate mission is to enable digital transformation and innovation by offering a platform that allows organisations to seamlessly interconnect with partners, customers, and ecosystems. Equinix's purpose is to empower businesses with the tools and capabilities to thrive in a digital world, supporting them in leveraging the power of interconnected data centres to enhance performance, expand reach, and drive growth while maintaining the highest standards of security and sustainability.