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eCom Content Executive

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Unilever

8d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Mumbai

AI generated summary

  • You need prior experience in content strategy, proficiency in Excel and PowerPoint, a strong design sense, and excellent collaboration and stakeholder management skills.
  • You will develop e-commerce content strategies, optimize conversions, enhance discoverability, lead creative development, and innovate content formats across platforms to boost performance.

Requirements

  • Prior Experience in a creative/ content strategist profile
  • Proficiency in MS Excel, MS PowerPoint
  • Strong sense of design and aesthetics
  • Collaboration and strong stakeholder management skills are a must.

Responsibilities

  • I. Raising the Ceiling on Content
  • Working with HUL brand teams to devise and develop their e-Commerce content strategies
  • Give inputs to finetune intent-based content that drives bottom-of-the-funnel tasks while ensuring on-time delivery of the same
  • Identify on various platforms and properties the elements that enable conversion and clicks on content. Hence, pre-test, and post-test existing content across categories.
  • Improve platform discoverability by ensuring necessary content interventions across product listings
  • Evaluate the feasibility and scope for new content formats & digital platform innovations across key customer portals and liaison with the category to develop and deploy the same
  • Building capabilities that enable superior content delivery: Lead the Digitisation of the Product Listings – right from content creation to deployment using Unilever Designed automated systems.
  • II. Build Best in Class Creatives
  • Work with the creative agency to build customer-specific lower funnel display ads across eCommerce platforms ensuring monthly OTIF delivery
  • Study and identify new creative and display formats and experiment them with on different platforms
  • Lead the governance on the internal intelligence platforms to continuously improve creative quality and build a robust eCom creative playbook.

FAQs

What is the primary focus of the eCom Content Executive role?

The primary focus is to work with the E-commerce team to develop impactful content strategies, improve platform discoverability, and ensure high-quality execution of content on various E-commerce platforms.

Where is the job located?

The job is located at the Mumbai Head Office (HO).

What qualifications are required for this role?

Candidates should have prior experience in a creative or content strategist profile, proficiency in MS Excel and MS PowerPoint, and strong collaboration and stakeholder management skills.

What types of skills are emphasized in the job description?

A strong sense of design and aesthetics, exceptional communication skills, and the ability to drive results through innovative content strategies are emphasized.

Will the eCom Content Executive work with other teams or departments?

Yes, the individual will liaise directly with Marketing teams, Shopper Marketing, and Account teams to ensure effective content execution.

What kind of experience is preferred for applicants?

Prior experience in a creative or content strategist role is preferred.

Are there opportunities for innovation within this role?

Yes, the role encourages individuals to identify new content formats and digital platform innovations, as well as to experiment with different creative and display formats.

Is there room for professional growth and mentorship at Unilever?

Yes, Unilever promotes mentorship and inspiration, providing opportunities for individuals to develop and become their best selves.

How important are collaborative skills in this role?

Collaborative skills are crucial, as the role involves working closely with various teams and stakeholders to achieve content objectives.

Does the role involve creative work?

Yes, the role involves working with a creative agency to develop customer-specific advertisements and improving the overall quality of creative content.

What is meant by “Raising the Ceiling on Content”?

It refers to the responsibility of continuously improving content strategies, enhancing discoverability, and evaluating new formats to drive conversions and clicks.

Will I need to analyze the performance of content?

Yes, analyzing the feasibility and effectiveness of content through pre-testing and post-testing is a key responsibility of this role.

Unilever

A better business. A better world. A better you.

Manufacturing & Electronics
Industry
10,001+
Employees
1872
Founded Year

Mission & Purpose

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.