Education Marketing Manager

Moorfields Eye Hospital NHS Foundation Trust

Sep 10

Job
Full-time
Senior Level
London

AI generated summary

You must leverage insights for engagement, analyze digital campaigns, manage budgets, ensure compliance, produce engaging content, and collaborate across teams to optimize recruitment and strategies.
You will strategize educational marketing, analyze campaigns, manage relationships, ensure compliance, create content, and optimize recruitment efforts while collaborating with various teams.

Requirements

- Gather and utilise audience and sector insights to deliver effective engagement through media, events and response channels (owned, earned and paid for), which have greatest impact at a brand, product, price, and service level
- Use analytical tools to track, evaluate and adjust digital campaign activity
- Support the development and implementation of performance/ROI model to track, report and evaluate the effectiveness of all marketing activity to inform future initiatives
- Keep up to date with external changes affecting market recruitment, including competitor activity, and advise on policy
- Implement an ‘always on’ marketing and communications activity – including optimisation of search, online channels, and content marketing across relevant media channels
- Work with the digital and marketing comms teams to deliver the most effective and (cost) efficient routes to market via digital channels, content and media. All activity must be GDPR compliant
- With the support of the head of marketing and joint education director, develop and deliver plans, programmes, events and tactics to support the marketing strategies aimed at key markets
- Support programmes, events and tactics to strengthen the marketing strategies aimed at key markets (both virtually and face to face)
- Ensure all activity is undertaken in line with the agreed integrated brand, marketing and communications strategy
- Manage relationships with external agencies to ensure delivery of agreed activity and delivery of data to support the marketing outcomes reports
- Ensure all activity is delivered in line with pre-determined and delegated budgets
- Ensure all marketing activity takes place within the appropriate legal and regulatory frameworks
- To lead and manage Moorfields Education recruitment activities, delivering professional and inspiring engagement to optimise recruitment and conversion
- Lead in the production of new and engaging content that supports the overarching strategy and covers all areas of education activity
- Ensure all activity is delivered in line with pre-determined and delegated budgets
- Support the integration of Moorfields Education marketing activities with other business areas including but not limited to Moorfields Private and Moorfields Eye Hospital NHS Foundation Trust
- When required, support other trust marketing campaigns such as for Moorfields Private or Moorfields Eye Hospital NHS Foundation Trust
- The post-holder will be in possession of highly complex, confidential and sensitive information, often before the most senior members of the hospital, and must be able to work in an autonomous, confidential and calm way in managing this information appropriately
- The post-holder will occasionally have to deal with difficult messages and stakeholders in a way that promotes hospital values and behaviours with regard to respect, openness and challenge
- The post-holder will have to present plans and programmes, and credibly prove performance and results of marketing activity to the senior managers within the marketing and communications team – and other senior managers as required
- The post holder will be required to travel to many of the hospital’s other locations, and other organisations
- The post-holder may be required to occasionally work irregular hours in accordance with the needs of the role. Such requirements will always be considered in conjunction with the trust’s employment policies. Where this involves working additional hours the role holder will receive time off in lieu.

Responsibilities

- Gather and utilise audience and sector insights to deliver effective engagement through media, events, and response channels (owned, earned, and paid for), which have the greatest impact at a brand, product, price, and service level.
- Use analytical tools to track, evaluate, and adjust digital campaign activity.
- Support the development and implementation of performance/ROI model to track, report and evaluate the effectiveness of all marketing activity to inform future initiatives.
- Keep up to date with external changes affecting market recruitment, including competitor activity, and advise on policy.
- Implement an ‘always on’ marketing and communications activity – including optimization of search, online channels, and content marketing across relevant media channels.
- Work with the digital and marketing comms teams to deliver the most effective and (cost) efficient routes to market via digital channels, content and media. All activity must be GDPR compliant.
- With the support of the head of marketing and joint education director, develop and deliver plans, programs, events, and tactics to support the marketing strategies aimed at key markets.
- Support programs, events, and tactics to strengthen the marketing strategies aimed at key markets (both virtually and face to face).
- Ensure all activity is undertaken in line with the agreed integrated brand, marketing, and communications strategy.
- Manage relationships with external agencies to ensure delivery of agreed activity and delivery of data to support the marketing outcomes reports.
- Ensure all activity is delivered in line with pre-determined and delegated budgets.
- Ensure all marketing activity takes place within the appropriate legal and regulatory frameworks.
- To lead and manage Moorfields Education recruitment activities, delivering professional and inspiring engagement to optimize recruitment and conversion.
- Lead in the production of new and engaging content that supports the overarching strategy and covers all areas of education activity.
- Support the integration of Moorfields Education marketing activities with other business areas including but not limited to Moorfields Private and Moorfields Eye Hospital NHS Foundation Trust.
- When required, support other trust marketing campaigns such as for Moorfields Private or Moorfields Eye Hospital NHS Foundation Trust
- The post-holder will be in possession of highly complex, confidential, and sensitive information, often before the most senior members of the hospital, and must be able to work in an autonomous, confidential, and calm way in managing this information appropriately.
- The post-holder will occasionally have to deal with difficult messages and stakeholders in a way that promotes hospital values and behaviors with regard to respect, openness, and challenge.
- The post-holder will have to present plans and programs, and credibly prove performance and results of marketing activity to the senior managers within the marketing and communications team – and other senior managers as required.
- The post holder will be required to travel to many of the hospital’s other locations, and other organizations.
- The post-holder may be required to occasionally work irregular hours in accordance with the needs of the role. Such requirements will always be considered in conjunction with the trust’s employment policies. Where this involves working additional hours the role holder will receive time off in lieu.

FAQs

What is the job title for this position?

The job title is Education Marketing Manager.

What is the working schedule for this role?

This role is part-time, working 2.5 days a week.

What is the core purpose of Moorfields Education?

The core purpose of Moorfields Education is that “sight matters” – supporting the improvement of eye care around the world.

What kind of marketing activities will the Education Marketing Manager be responsible for?

The Education Marketing Manager will be responsible for developing and implementing marketing and recruitment strategies, brand awareness, social media, and marketing campaigns to attract and retain audiences.

Who will the Education Marketing Manager be working with?

The Education Marketing Manager will support the associate director of marketing and communications, head of marketing, and joint education director.

Will the person in this role need to manage any websites or social media?

Yes, the person will oversee the website pages and social media for Moorfields Education.

Is this role eligible for visa sponsorship?

No, we are unable to offer visa sponsorship for this role.

What kind of educational programs will the manager focus on?

The manager will focus on student recruitment for existing programmes, including short courses and educational events offered by Moorfields Education.

Will the Education Marketing Manager be required to manage budgets?

Yes, the manager will ensure all activity is delivered in line with pre-determined and delegated budgets.

Are there any opportunities for learning and development in this role?

Yes, the role offers learning and development opportunities.

What are some benefits provided by Moorfields?

Benefits include a competitive salary, NHS Pension Scheme, free counselling services, attractive discounts, free Pilates classes, and support for skill development.

Will the role require travel?

Yes, the post-holder will be required to travel to the hospital's other locations and may occasionally work irregular hours.

What kind of marketing compliance is required for this role?

All marketing activity must be GDPR compliant and conducted within appropriate legal and regulatory frameworks.

How will the success of marketing activities be evaluated?

The Education Marketing Manager will support the development and implementation of performance/ROI models to track, report, and evaluate the effectiveness of all marketing activity.

Moorfields Eye Hospital NHS Foundation Trust

Science & Healthcare

Industry

1001-5000

Employees

1804

Founded Year

Mission & Purpose

Moorfields Eye Hospital NHS Foundation Trust specializes in ophthalmic care, offering expert treatment for a wide range of eye conditions. Their mission is to provide exceptional, personalized eye care and to advance research and education in ophthalmology. Their purpose is to enhance vision and eye health through state-of-the-art medical practices, innovative research, and dedicated patient support, ensuring the highest standards of care and outcomes for their patients.