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Email Marketing Analyst (m/f/d)

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Wayfair

8d ago

  • Job
    Full-time
    Junior & Mid Level
  • Data
    Marketing
  • Berlin

AI generated summary

  • You need a relevant Bachelor’s degree, digital marketing experience, strong analytical skills, business acumen, creativity, and proficiency in SQL and Excel. Excellent English is essential; German is a bonus.
  • You will drive B2C/B2B email strategies, conduct A/B tests, implement tech improvements, collaborate with teams, and analyze campaign performance to enhance engagement and effectiveness.

Requirements

  • A Bachelor's degree in a related field like Marketing, Business, Economics or Science/Math.
  • Prior experience in Digital Marketing and running marketing campaigns - Performance Marketing or a similar analytical role is a big plus.
  • Strong analytical skills with the ability to generate insights and solutions from large quantitative data sets.
  • Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance.
  • Brand and creative focused mindset to develop and iterate on new and engaging Email content for our customers.
  • A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude.
  • Excellent critical thinking, communication, and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.
  • Proficiency with analytical tools (SQL, GBQ, Looker, Excel).
  • Excellent English (German is a big bonus).

Responsibilities

  • Own the growth strategy for our B2C or B2B email and push notification campaigns in Europe (DE, UK, IE).
  • A/B test innovative ideas for optimizing our emails, leveraging our experimentation platform to improve engagement and customer satisfaction.
  • Identify and implement technology-driven improvements that elevate campaign effectiveness, streamline processes, and meet evolving business needs.
  • Work closely with internal stakeholders - including Creative, Promotions, Brand, SF engineering, Data Science, and MarTech teams—to coordinate, plan, and execute high-impact campaigns and experiments that align with our business goals.
  • Analyze and report on email campaign performance using a suite of analytic tools to identify opportunities and create data-driven strategies to drive channel performance.

FAQs

What is the primary focus of the Email Marketing Analyst role?

The primary focus is to drive customer loyalty through targeted email marketing campaigns by leveraging content creation and data science personalization strategies.

What type of contract is this position under?

This position is under a 2-year fixed-term contract, with the possibility of extension.

What are the workdays for this hybrid role?

The work schedule is Monday to Thursday in the office, and Friday is remote.

What qualifications are required for this role?

A Bachelor's degree in a related field like Marketing, Business, Economics, or Science/Math is required.

Is prior experience in digital marketing necessary for this position?

Yes, prior experience in Digital Marketing and running marketing campaigns, particularly in Performance Marketing or a similar analytical role, is a big plus.

What analytical skills are expected from candidates?

Candidates should have strong analytical skills with the ability to generate insights and solutions from large quantitative data sets.

Are there specific tools that the candidate should be proficient with?

Yes, proficiency with analytical tools such as SQL, Google BigQuery (GBQ), Looker, and Excel is required.

What language proficiency is required for this role?

Excellent English is required, and proficiency in German is a big bonus.

How does Wayfair promote diversity and inclusion?

Wayfair is committed to being an equal opportunity employer and values the unique perspectives of its employees, customers, community, and suppliers.

Can the Email Marketing Analyst initiate and conduct A/B tests?

Yes, the Email Marketing Analyst will A/B test innovative ideas for optimizing emails to improve engagement and customer satisfaction.

What is the role of internal stakeholders in this position?

The Email Marketing Analyst will work closely with internal stakeholders, including Creative, Promotions, Brand, SF engineering, Data Science, and MarTech teams, to coordinate and execute high-impact campaigns.

Is there a focus on technology-driven improvements in this role?

Yes, the role involves identifying and implementing technology-driven improvements that enhance campaign effectiveness and streamline processes.

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Wayfair

Retail & Consumer Goods
Industry
10,001+
Employees
2002
Founded Year

Mission & Purpose

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service to the development of tools that make the shopping process easier, to carry one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.