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Expert Sales Executive

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Unilever

7d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Healthcare
  • Kolkata

AI generated summary

  • You must have expert sales experience, strong communication skills, preferably in pharma, relationship-building abilities, analytical skills, compliance commitment, and market adaptability.
  • You will promote expert brands to HCPs, analyze territory data, manage inventory, report coverage and activations, engage with stakeholders, and ensure compliance in all activities.

Requirements

  • Job Requirements
  • Expert Sales Executive experience is essential.
  • Strong communication skills, both verbal and written.
  • Experience in pharmaceutical sales is preferred.
  • Ability to build and maintain relationships with healthcare professionals.
  • Knowledge of the relevant disease conditions and the HUL product range is desirable.
  • Analytical skills to understand territory performance and competitive landscape.
  • Proficiency in using reporting systems and data management.
  • Commitment to compliance and ethical standards in sales practices.
  • Flexibility to adapt to changing market conditions and strategies.

Responsibilities

  • Ensure favorable recommendation in the form of prescriptions by scientific promotion for Expert detailed brands for relevant speciality.
  • Ensure Optimum HCP (Health Care Professional) coverage, coverage of pharmacies, where detailing of Expert supported brands is made to Chemists which forms an important aspect of the role.
  • Segmentation & Targeting through Retail Chemist Prescription Audit (RCPA) at the mapped chemist outlets to identify, onboard the right customer (HCP)
  • Implementation of Strategies: Product activations for the respective categories would be driven to create high impact at the HCP level in alignment with the Marketing Team’s Strategy
  • Timely reporting of Doctor/ Pharmacy coverage, RCPA and activations data needs to be made on the official HUL system.
  • Demonstrate excellent In-clinic effectiveness (Usage of Selling Skill Module) to communicate brand science effectively that meets specific HCP requirements.
  • Meeting Sales Objectives consistently by understanding territory performance, analyzing various data, managing the variables/dynamics of the territory and keeping abreast on the overall competition.
  • Maintain and reconcile monthly inventory of all inputs and samples.
  • High engagement with the GT team and other relevant regional stakeholders to ensure delivery of overall regional business plan.
  • Respond promptly to HCP queries within the individual’s area of knowledge or seek support to resolve the same.
  • Strict adherence to compliance protocols of the organization, including reporting adverse events.

FAQs

What is the primary role of an Expert Sales Executive?

The primary role of an Expert Sales Executive is to ensure regular coverage of specified specialties, delivering scientific information and knowledge on HUL products and relevant disease conditions to add value to healthcare professionals (HCP).

Where is the location for this position?

The location for this position is Kolkata.

What are the key responsibilities of an Expert Sales Executive?

Key responsibilities include ensuring favorable recommendations through prescriptions, optimal coverage of HCPs and pharmacies, segmentation and targeting of customers, implementing marketing strategies, timely reporting of coverage data, demonstrating effective communication skills, meeting sales objectives, managing inventories, engaging with regional stakeholders, responding to HCP queries, and adhering to compliance protocols.

How does the Expert Sales Executive contribute to product activations?

The Expert Sales Executive drives product activations for respective categories in alignment with the Marketing Team’s Strategy to create high impact at the HCP level.

What type of data is expected to be reported by the Expert Sales Executive?

Timely reporting of Doctor/Pharmacy coverage data, Retail Chemist Prescription Audit (RCPA) results, and activations data is expected to be reported on the official HUL system.

What skills are emphasized for in-clinic effectiveness?

Excellent selling skills and the ability to communicate brand science effectively, aligning with specific HCP requirements, are emphasized for in-clinic effectiveness.

How important is adherence to compliance protocols?

Strict adherence to compliance protocols is crucial, including the reporting of adverse events, ensuring the organization’s regulations and standards are maintained.

How does the Expert Sales Executive interact with regional stakeholders?

The Expert Sales Executive is expected to engage actively with the GT team and other relevant regional stakeholders to ensure the delivery of the overall regional business plan.

What are the expectations regarding sales objectives?

The Expert Sales Executive is expected to consistently meet sales objectives by understanding territory performance, analyzing various data, managing territory dynamics, and staying informed about overall competition.

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