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Finimize - Growth Marketing Designer

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abrdn

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Design
  • London
    Remote

AI generated summary

  • You need experience in performance or growth marketing design, strong storytelling skills, mastery in Figma and Adobe, a flair for creativity, and ability to create high-converting landing pages.
  • You will design compelling marketing assets, test and optimize concepts, enforce brand identity, collaborate with teams, and stay updated on design trends to enhance growth strategies.

Requirements

  • Performance marketing, growth marketing, or UA creative marketing design experience essential for a high-growth scale-up.
  • Proven track record of delivering performance-focused creative across Instagram, Google, TikTok, display, Email, In-App, UGC, and emerging ad platforms.
  • Strong storytelling skills with the ability to get to the heart of a creative idea.
  • Mastery of Figma and Adobe Creative Cloud, with some experience in Webflow preferred.
  • Ability to demonstrate an original and artistic creative flair, with an exceptional eye for detail.
  • Experience creating beautiful and highly converting landing pages.

Responsibilities

  • Creative Design & Execution:
  • Design high-quality and compelling performance and growth marketing assets across social ads, email, display, website, landing pages, and other touchpoints to attract, engage, and retain new subscribers.
  • Own the Growth Marketing design direction and output, synthesizing audience insights and current trends into creative strategies that deliver high-quality assets that convert audiences into subscribers.
  • Testing & Optimisation:
  • Test and optimise concepts to identify winning emotional triggers across different audiences and funnel stages, building authenticity, authority, and brand love.
  • Ideate, conceptualise, design, and execute creatives, including static, graphic, and motion assets across lo-fi, polished, and UGC deliverables.
  • Brand Identity & Collaboration:
  • Translate and reinforce brand identity, personality, and tone of voice into engaging and performance-driving marketing collateral.
  • Collaborate with Growth Marketing, Product, Design, and Content teams to leverage insights and data-driven approaches to designing assets and campaigns that acquire, engage, and retain subscribers.
  • Innovation & Trend Awareness:
  • Keep your finger on the pulse of design trends, injecting innovation and freshness into marketing collateral that breaks moulds and delivers industry-leading creative executions.
  • Continuously seek out opportunities to challenge, improve, and refine our design process.

FAQs

What is the primary focus of the Growth Marketing Designer role at Finimize?

The primary focus is to own the design direction and execution for Finimize's marketing efforts across various digital touchpoints, such as ads, email, web landing pages, and more, aiming to drive subscriber acquisition, engagement, and retention.

What skills are required for this position?

Required skills include performance marketing and growth marketing design experience, strong storytelling abilities, mastery of Figma and Adobe Creative Cloud, and the ability to create high-converting landing pages. Experience with Webflow is preferred.

Does this role require a portfolio submission?

Yes, candidates must include their portfolio when applying for the position.

What are some key responsibilities of the Growth Marketing Designer?

Key responsibilities include designing compelling marketing assets, testing and optimizing creative concepts, collaborating with various teams, and staying updated on design trends to ensure innovative marketing collateral.

Is previous experience in high-growth scale-ups essential for candidates?

Yes, candidates should have experience in performance marketing, growth marketing, or user acquisition creative marketing design specifically in a high-growth scale-up environment.

What kind of creative assets will the Growth Marketing Designer be responsible for creating?

The designer will create assets across social ads, email, website landing pages, push notifications, and in-app content, among others.

Does the company value diversity and inclusivity in its hiring process?

Yes, the company is committed to providing an inclusive workplace where all forms of difference are valued and actively encourages applications from candidates who may not meet every single criterion.

Are there any special initiatives for candidates with disabilities?

Yes, Finimize is a Disability Confident Committed employer and offers support for candidates with disabilities throughout the application process.

What marketing platforms and formats does the role encompass?

The role encompasses various marketing platforms and formats, including Instagram, Google, TikTok, display ads, email, in-app content, and user-generated content.

Is innovation emphasized in the role of Growth Marketing Designer?

Yes, the role emphasizes innovation, and the designer is expected to continually seek opportunities to improve and refine the design process while injecting freshness into marketing collateral.

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abrdn

Finance
Industry
5001-10,000
Employees

Mission & Purpose

At abrdn, we empower our clients to plan, save and invest for their futures. We structure our business into three areas – and together they reflect our focus on enabling our clients to be better investors:Investments: We work with clients to create solutions across markets, asset classes and investment strategies – combining our global network of investment professionals with research, data and technology. Adviser: We offer market-leading platform technology and tools that enable UK wealth managers and financial advisers to look after the diverse needs of their clients. Personal: We help people throughout the UK plan for their financial futures – through our financial planning business, our digital direct-to-consumer services and discretionary fund management services. Through the expertise, insight and innovation of our team, we aim to help clients create more ways for money to make an impact. We set our sights on giving them more confidence to achieve their goals, and more clarity about what they need next. And we focus on delivering outcomes that are more than just financial – by investing sustainably to build a better world. We’re a global business. We manage and administer £532 billion of assets for our clients, and we have over 1 million shareholders. (Figures as at 30 June 2021)Capital at Risk.