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General Manager: Head - Digital Business Development

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Tata Motors

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
  • Mumbai

AI generated summary

  • You need a graduate degree, 15+ years in digital asset management, customer data platforms, and digital marketing, with strong people management skills in a consumer-focused sector.
  • You will manage digital assets, enhance customer journeys, implement acquisition tools, optimize campaigns, drive revenue targets, and lead community engagement initiatives for growth.

Requirements

  • * Qualification: Graduate in Science, Commerce or Engineering. A degree in Digital Data or IT will be an advantage.
  • * Desired Work Experience: 15+ years of credible expertise in digital asset management, digital customer acquisition and customer engagement.
  • * Experience in managing Customer Data Platforms (CDP).
  • * Knowledge of digital marketing and eCommerce platforms.
  • * Necessary Knowledge: Digital-First thinking and cross-functional management.
  • * People and Program management.
  • * Desired Industry and Sectors: Digital marketing, eCommerce or any consumer-focused digital sector.

Responsibilities

  • Develop, manage, transition and be the owner of Website, Apps and other digital assets.
  • Conceptualize and Optimise the Customer experience and journey across all digital assets
  • Ensure readiness of digital assets for new launches and large campaigns, with relevant customer journeys factored in
  • Ensure the functionalities and experience of digital assets remain best in industry with periodic upgrades – technical as well as UI /UX, design led.
  • Put in place the latest Digital customer acquisition tools and process
  • Upgrade agencies to work with the best available and upcoming technology and knowledge base
  • Conceptualise and implement engaging customer journey to enhance purchase intent
  • Put in place a seamless phygital journey, delivering a uniformly premium experience
  • Make our digital assets an increasingly effective source of leads, customers and customer data for analytics
  • Put in place revenue targets for each vertical. Work with each business to implement enablers to achieve revenue / volume targets – PV and EV New car, used car, accessories and merchandise, Insurance, finance, software upgrade and other VAS monetisation.
  • Implement a hybrid D2C selling model, which enables the entire car purchasing process online.
  • Harness our digital assets to put in place a comprehensive customer and community engagement program.
  • Maximise meaningful engagement with our current customers and maximise the opportunity for lifetime customer value.
  • Loyalty, Upgrade, Referral, Discussion forums, milestone celebrations etc to be calibrated under data-based marketing programmes to enable engagement as well as revenue opportunities
  • Integration with Tata Neu to build in loyalty points, user journeys with ease of earn and burn, build in ability to facilitate easy collaborations with Tata Group companies
  • Community programs - SOUL and EVOLVE to be transitioned to be hosted on digital platforms and run a calendar-based activation plan in alignment with Marketing teams.
  • Experience in managing and optimizing digital media campaigns across various platforms (e.g., social media, display advertising, search engines etc).
  • Ability to plan, negotiate, and purchase media space effectively to maximize ROI.
  • Strong analytical skills to monitor, measure, and optimize campaign performance using tools like Google Analytics, SEMrush or similar.

FAQs

What are the primary responsibilities of the General Manager: Head - Digital Business Development?

The primary responsibilities include enhancing customer acquisition, managing digital assets, conceptualizing customer journeys, ensuring optimal user experience, and overseeing customer engagement initiatives.

What qualifications are required for this role?

A graduate degree in Science, Commerce, or Engineering is required. A degree in Digital Data or IT is an advantage.

How many years of experience is needed for this position?

The ideal candidate should have 15+ years of credible expertise in digital asset management, digital customer acquisition, and customer engagement.

Is experience with Customer Data Platforms (CDP) necessary for this role?

Yes, experience in managing Customer Data Platforms (CDP) is desired for this position.

What skills are essential for the General Manager position?

Essential skills include brand building, business acumen, digital orientation, marketing communication, product management, cross-functional management, people management, and program management.

Will I be required to manage external partnerships or collaborations?

Yes, you will be collaborating with external agencies for digital acquisition tools and technology upgrades, as well as managing digital influencers for brand reputation.

Is there a focus on digital marketing and eCommerce knowledge?

Yes, knowledge of digital marketing and eCommerce platforms is necessary for this role.

What is the approach to customer engagement in this position?

The role involves harnessing digital assets to create a comprehensive customer engagement program aimed at maximizing lifetime customer value, utilizing loyalty programs, and community engagement initiatives.

Will this role require frequent interaction with internal teams?

Yes, this role will require frequent interaction with internal teams, including Sales and Marketing, IT, BU Purchase Heads, and HR.

Are there specific tools I should be familiar with for campaign performance analysis?

Familiarity with tools like Google Analytics, SEMrush, or similar platforms is important for monitoring and optimizing campaign performance.

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Tata Motors

Manufacturing & Electronics
Industry
10,001+
Employees
1945
Founded Year

Mission & Purpose

​Tata Motors Group (Tata Motors) is a leading global automobile manufacturing company. Its diverse portfolio includes an extensive range of cars, sports utility vehicles, trucks, buses and defence vehicles. The Tata Motors Group’s over 80,000 employees are guided by the mission “to innovate mobility solutions with passion to enhance quality of life".