Logo of Huzzle

Global CRM Manager

Applications are closed

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Milan

Requirements

  • Previous experience (at least 7 years) within the CRM area, ideally with international scope
  • University degree required (B&A, marketing, communication, management engineering)
  • Knowledge of marketing and CRM best practices, processes and tools in highly customer oriented organizations
  • Attitude for band KPI monitoring, strong experience working with data and analytics
  • Significant experience in dynamic, business and customer-oriented environments, CX management and marketing performance
  • High standard of work ethic, business acumen, customer understanding and relationship skills
  • Ability to work with sales and cross functional teams
  • Ability to develop and implement CRM best practices
  • Strong entrepreneurial approach, "get things done" attitude
  • Strategic thinker but also hands on manager able to handle multiple projects and priorities simultaneously
  • Fluency in English

Responsibilities

  • Key Responsibilities:
  • Contribute in defining the CRM strategic framework across all customer journey and multiple channels in order to guarantee the achievement of objectives such as engagement, reactivation, conversion into purchase and repurchase of the customer base
  • Cascading CRM innovative initiatives in the countries and supporting the correct execution
  • Through continuous performance monitoring, identify all elements of boost performance across the conversion funnel to ensure constant maximization of the ROI and the contribution of CRM to total revenues
  • Constantly monitor CRM performance, quantify growth opportunities, develop business case and what if scenario, verify the correct coverage of CRM management on the DB and maximize the ROI per channel (DM, Digital, CC, store)
  • Fertilizing CRM skills in countries, upskilling of people capabilities, innovating culture and operating models through a continuous proposal of 'how of doing' alternatives in the delivery of CRM strategies and creating a CRM Community across the countries
  • Collaborate with the key stakeholders in the global and local marketing department to launch innovative projects, supporting the integration, testing and launch phases
  • Support in fully leveraging and disclosing the use of a "stack" of enablers in service of CRM (Customer Segmentation, CVM Journeys Programs, Marketing Automation, Analytics)

FAQs

What is the primary function of the Global CRM Manager at Amplifon?

The Global CRM Manager is responsible for driving a customer-driven culture across the company by envisioning the complete end-to-end customer journey and managing client-focused initiatives from ideation through development and execution.

What qualifications are required for the Global CRM Manager position?

A university degree in Business Administration, marketing, communication, or management engineering is required. Additionally, at least 7 years of experience in the CRM area, ideally with an international scope, is necessary.

What key responsibilities does the Global CRM Manager have?

Responsibilities include setting up the CRM strategy, supporting country go-to-market initiatives, continuous optimization of CRM performance, monitoring metrics, enhancing CRM skills in countries, collaborating with marketing stakeholders, and utilizing CRM enablers such as customer segmentation and analytics.

What skills are essential for a Global CRM Manager?

Essential skills include knowledge of marketing and CRM best practices, data and analytics proficiency, strong relationship and communication skills, and the ability to work with cross-functional teams.

What type of work environment does Amplifon promote?

Amplifon promotes a Winning Culture and offers a hybrid working policy, allowing employees to work remotely for 9 days a month from a flexible work environment.

Where is the workplace located for this position?

The workplace is located at Via Ripamonti 133, 20141, Milan, Italy.

Is fluency in any specific language required for this role?

Yes, fluency in English is required for the Global CRM Manager position.

What is the importance of monitoring CRM performance in this role?

Monitoring CRM performance is crucial to identify growth opportunities, optimize conversion funnels, maximize ROI, and ultimately contribute to total revenues.

How does the Global CRM Manager contribute to team development?

The Global CRM Manager is responsible for upskilling team capabilities, innovating culture and operating models, and creating a CRM community across different countries.

What kind of projects will the Global CRM Manager support?

The Global CRM Manager will collaborate with key stakeholders to launch innovative projects that integrate and support the testing and launch phases of marketing initiatives.

We empower people to rediscover all the emotions of sound

Retail & Consumer Goods
Industry
10,001+
Employees
1950
Founded Year

Mission & Purpose

Amplifon is a global leader in hearing care solutions, specialising in providing personalised hearing aids and services to improve the quality of life for people with hearing loss. The company operates a vast network of hearing care professionals who offer expert consultations, advanced hearing tests, and customised hearing aid fittings. Amplifon’s ultimate mission is to empower individuals with hearing loss to rediscover all the emotions of sound. Their purpose is to make a positive impact on people’s lives by offering innovative hearing solutions and exceptional care that help clients hear better, connect more deeply with the world around them, and live fuller lives.

Get notified when Amplifon Group posts a new role

Get Hired with Huzzle

Discover jobs with AI-powered precision. Autofill and track applications, create tailored resumes, and find the best opportunities across the web – all by simply chatting.

Already have an account?