Global Marketing Manager, Roe & Co.

Diageo

Aug 23

Job
Full-time
Expert Level
Sales & Business Development
Marketing
Dublin
Quick Apply

AI generated summary

You need 10+ years in marketing, an entrepreneurial mindset, strong on-trade knowledge, excellent relationship-building skills, and the ability to thrive in a fast-paced, ambiguous environment.
You will shape brand vision, develop strategies, create marketing assets, manage partnerships, and drive growth for Roe & Co within the global whisk(e)y market.

Requirements

Rounded brand builder with 10 years+ of end-to-end marketing experience with great examples of impactful delivery in consumer marketing, shopper marketing, innovation and/or Luxury roles.
Entrepreneurial: Ability to “make things happen” and have an outsized impact by thinking out of the box.
Drive: Highly driven to quickly have a material impact on the business, brand, people and our consumers.
Influence and inspire: Ability to construct and deliver engaging narratives to build confidence and conviction amongst partners of all levels.
Culturally sensitive and creative: Understanding of how to build brands in culture with strong creative judgement and flair, delivering precision marketing.
On trade: Strong understanding of the on trade and TLA/RLA world, ideally bartenders and brand ambassadors, with an understanding of how this seamlessly flows through the line to the Off trade.
Commercially astute: Bring a commercial mentality to driving the total performance of their part of our business.
Evidence of working comfortably in a highly ambiguous environment at pace, balancing multiple projects and priorities.
Relationship builder: Highly skilled in fostering great relationships both internally and externally, in person and remotely will thrive in this role.

Responsibilities

Shape the future of Roe & Co by setting an inspiring vision and mission for the brand and land this with key partners.
Develop world class brand strategy including positioning, platform and codified growth drivers that will be widely adopted by markets to accelerate growth of the brand.
Lead the Irish Whiskey Strategy, defining a role for Roe & Co within our new global Whisk(e)y strategy.
Creation of distinctive and culturally relevant TTL creative assets that use powerful insights including ATL, BTL and C&E.
Develop and implement innovation strategy and concepts that deliver incremental brand growth and premiumise.
Partner with Head of Commercial to build the commercial roadmap across the RGM levers to maximise value creation in service of total Whisky ambition.
Blackbelt market and partner management to ensure P&L and share targets and strategic focus aligned to overall global ambition, as well as sharing of M&E and best practice across markets.
Foster the Roe & Co community across Head Distiller, Brand Home Operations, Brand Ambassadors and Markets to build engagement around the brand.
Partner with markets to ensure optimal investment ensuring right strategic choices and implementing lead market creative across all markets.
Scan the environment constantly and adapt plans with pace – shares best practice between markets promptly to positively influence performance and the lay down of future inventory in Irish whiskey.
There will also be opportunities to lead and own projects on other Whiskey Portfolio brands to broaden experience and exposure.

FAQs

What is the job title for this position?

The job title is Global Marketing Manager for Roe & Co.

Where is the position located?

The position is located in Dublin.

How long is the contract for this role?

The role is a 12-month secondment.

What is the target luxury market for Roe & Co?

Roe & Co aims to lead and reimagine the Super premium Irish Whiskey space.

Who will the Global Marketing Manager report to?

The Global Marketing Manager will report to the Global Brand Director, Whisk(e)y Portfolio.

What kind of experience is required for this position?

The candidate should have over 10 years of end-to-end marketing experience, particularly in consumer marketing, shopper marketing, innovation, or luxury roles.

What type of skills are emphasized for this role?

The role emphasizes entrepreneurial skills, drive, ability to influence and inspire, cultural sensitivity, and commercial acumen.

Is there flexibility in work arrangements?

Yes, flexibility is key to success in the business, and staff can work in various flexible arrangements, including part-time and compressed hours.

Does Diageo promote a diverse and inclusive culture?

Yes, Diageo celebrates an inclusive and diverse culture as core to its purpose, valuing contributions irrespective of background, disability, religion, gender identity, sexuality, or ethnicity.

When does the job posting start date begin?

The job posting start date is August 19, 2024.

Diageo

Retail & Consumer Goods

Industry

10,001+

Employees

1997

Founded Year

Mission & Purpose

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 25,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.