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Growth Manager

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Snap Inc.

3mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • Los Angeles

AI generated summary

  • You need a bachelor's degree, 4+ years in performance marketing, Excel/SQL skills, and experience in managing paid campaigns and growth channels, plus knowledge of marketing attribution models.
  • You will manage and optimize campaigns across channels, analyze performance, collaborate on creative, conduct A/B tests, monitor KPIs, and present insights on user acquisition strategies.

Requirements

  • Bachelor’s degree or equivalent years of experience
  • 4+ years of experience in performance marketing or a quantitative role (e.g., data, finance, strategy, consulting) with a focus in technology or social media
  • Experience using Excel, SQL and data visualization tools (e.g., BigQuery, Looker, Tableau)
  • Hands-on experience running paid acquisition campaign across a variety of partners, countries, and channels (display, video, social, search, influencer)
  • Experience partnering with external agencies to design and optimize creative across channels and countries
  • Experience managing multiple growth channels (SMS, email, notifications)
  • Experience building forecasting models such as lifetime value and estimated retention
  • An understanding of digital marketing attribution models

Responsibilities

  • Build, optimize, and scale campaigns across a variety of partners and channels (display, video, search, etc.) to efficiently drive new user acquisition
  • Collaborate cross functionally on SEO to research, test, analyze, and improve web ranking, engagement, and growth
  • Conduct ongoing campaign performance reviews across channels, partners, countries, and strategies
  • Collaborate with internal teams and external agencies to develop and test new ad creative
  • Ideate and execute A/B tests to continually improve campaign performance
  • Analyze community-level trends to identify areas of opportunity for further exploration
  • Closely monitor how your initiatives are impacting topline company KPIs
  • Partner with data science colleagues to deeply understand paid user engagement
  • Present results, learnings, and recommendations based on program and campaign performance

FAQs

What is the role of a Growth Manager at Snap Inc?

The Growth Manager at Snap Inc is responsible for building, optimizing, and scaling campaigns across various channels to drive new user acquisition, collaborating on SEO efforts, analyzing campaign performance, and partnering with data science colleagues to understand paid user engagement.

What qualifications are required for this position?

A Bachelor's degree or equivalent experience and a minimum of 4 years in performance marketing or a quantitative role focused on technology or social media are required. Experience with Excel, SQL, and data visualization tools is also necessary.

Are there any preferred qualifications for this role?

Yes, preferred qualifications include hands-on experience running paid acquisition campaigns, managing multiple growth channels, and building forecasting models such as lifetime value and estimated retention.

What skills are important for the Growth Manager position?

Important skills include the ability to analyze performance for insights, strong collaboration and influencing skills across teams, project management abilities, and excellent presentation skills.

Is there an emphasis on in-office work?

Yes, Snap Inc practices a "default together" approach, which means team members are expected to work in the office 4 or more days per week to foster collaboration and culture.

Does Snap Inc provide support for individuals with disabilities?

Yes, Snap Inc encourages individuals with disabilities or special needs to provide information regarding accommodation requirements.

What are the potential benefits of working at Snap Inc?

Snap Inc offers a range of benefits including paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that include equity in the form of RSUs.

What is the salary range for the Growth Manager position?

The salary range varies by location: - Zone A (CA, WA, NYC) is $152,000-$228,000 annually. - Zone B is $144,000-$217,000 annually. - Zone C is $129,000-$194,000 annually.

Will I need to present to senior leadership?

Yes, the role requires excellent presentation skills and the ability to communicate effectively with senior leadership regarding campaign performance and insights.

Is experience with digital marketing attribution models necessary?

While it's not mandatory, having an understanding of digital marketing attribution models is listed as a preferred qualification for the role.

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Snap Inc.

Snap Inc.

Entertainment & Media
Industry
1001-5000
Employees
2011
Founded Year

Mission & Purpose

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.