Logo of Huzzle

Home

Matches

Explore

Manage

Growth Manager

image

Upway

16d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Business, Operations & Strategy
  • Berlin

AI generated summary

  • You should have 3+ years in operations or analytics, strong analytical and SQL skills, business judgment, and thrive in a fast-paced environment while embracing experimentation and data-driven strategies.
  • You will analyze growth metrics, manage promo budgets, optimize pricing, conduct market research, segment customers, and drive strategic initiatives to enhance user acquisition and retention.

Requirements

  • Strong academic background
  • 3+ years of professional work experience in a related field such as operations, marketing analytics, consulting, banking or analytics.
  • Exceptional analytical skills, comfortable working with numbers and making data-driven decisions
  • SQL proficiency (or ability to learn it fast as it's part of the day to day of the role)
  • Ability to thrive in a fast-paced and cross-functional environment
  • Strong business judgment and critical thinking skills with the ability to use data to quickly develop strategies and make decisions
  • Ability to foster a culture of bold experimentation—test, learn, and iterate rapidly

Responsibilities

  • Growth Strategy:
  • Build and maintain detailed views and analysis on the full customer funnel, to allow for daily/weekly/monthly tracking of demand drivers and quick understanding of their trajectory
  • Monitor and analyze growth metrics, translating insights into actionable strategies to exceed customer acquisition targets.
  • Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving growth of our user base.
  • Advise partner teams to unlock new business opportunities and growth across your market.
  • Promo budget management & optimisation
  • Manage a 6-digit promo budget, optimizing spend for maximum ROI.
  • Design and execute incentive strategies, maintaining a keen analytical approach to balance growth with profitability.
  • Define a promo calendar, according to the business needs and targets.
  • Define each campaign's budget, structure, objectives, success criteria
  • Develop in-depth analysis on efficiency and effectiveness of campaigns and extract actionable conclusions including optimisation opportunities
  • Pricing & Conversion Optimization:
  • Analyze customer behavior and feedback to optimize the purchasing journey and maximize conversion rates.
  • Drive continuous improvement of our pricing model and decision making through market, inventory and competitive analysis
  • Working closely with sales, product and ops teams to enhance affordability perception.
  • Category Management:
  • Conduct market research to understand trends, customer needs, and competition.
  • Identify opportunities for category growth or improvement.
  • Work with content teams to create compelling product content and ensure products are effectively displayed online
  • Analyze and manage category performance, including revenue, profitability, and market share
  • Coordinate with the sourcing team to ensure the category has the right inventory levels to meet demand without overstocking.
  • Customer Segmentation & Insights:
  • Use consumer segmentation techniques and targeted offers to engage users at the right time with the right messages to boost revenue and drive demand.
  • Analyze customer feedback and behavior to improve loyalty and referral strategy.
  • Design experiments and A/B tests to refine strategies and optimize performance.
  • Market Research & Competitor Analysis:
  • Conduct in-depth market research to identify trends, customer needs, and new opportunities to grow.
  • Perform competitor analysis to benchmark performance and identify areas to improve our inventory.

FAQs

What is the primary location for the Growth Manager position?

The primary location for the Growth Manager position is Berlin.

What type of environment will the Growth Manager be working in?

The Growth Manager will be working in a fast-paced, entrepreneurial D2C environment.

What is a key responsibility of the Growth Manager at Upway?

A key responsibility of the Growth Manager is to own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies.

What kind of experience is required for this role?

The role requires 3+ years of professional work experience in a related field such as operations, marketing analytics, consulting, banking, or analytics.

Is SQL proficiency necessary for the Growth Manager position?

Yes, SQL proficiency is necessary, or the candidate should have the ability to learn it quickly, as it is part of the day-to-day responsibilities of the role.

What benefits do employees receive at Upway?

Employees receive equity shares in the form of stock options, opportunities for personal and professional growth, and the chance to work on sustainable mobility products.

How does Upway prioritize decision-making?

Upway favors quick decision-making and emphasizes getting things done in order to thrive in a fast-paced environment.

What analytical skills are required for the Growth Manager role?

Exceptional analytical skills are required, along with the ability to work with numbers and make data-driven decisions.

What types of strategies will the Growth Manager design and execute?

The Growth Manager will design and execute incentive strategies, promotional campaigns, and customer engagement tactics to optimize growth and revenue.

Is market research a part of the Growth Manager's responsibilities?

Yes, conducting in-depth market research to identify trends, customer needs, and growth opportunities is part of the Growth Manager's responsibilities.

image

Upway

Building the largest marketplace for reconditioned e-bikes, making electric mobility more affordable and reducing waste

Marketing & Advertising
Industry
51-200
Employees

Mission & Purpose

Upway is a company that specialises in providing digital marketing and communication solutions tailored to the needs of businesses. Their ultimate mission is to enhance the online presence and visibility of their clients through strategic digital strategies, including website development, SEO (Search Engine Optimisation), social media management, and online advertising campaigns. The purpose of Upway is to help businesses grow and succeed in the competitive digital landscape by delivering effective and innovative marketing solutions that drive traffic, increase brand awareness, and generate leads. They aim to achieve measurable results and foster long-term relationships with their clients by delivering personalised and impactful digital marketing strategies.