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Growth Manager - Digital Marketing

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Verkada

Jun 24

  • Job
    Full-time
    Senior Level
  • Marketing
  • $145K - $190K
  • San Mateo
  • Quick Apply

AI generated summary

  • You need a 4-year degree, 5+ years in digital marketing, stellar data analysis skills, project management experience, strong communication abilities, and a passion for growth hacking.
  • You will develop and optimize digital marketing strategies, analyze performance data, collaborate with teams, manage SEO and PPC, drive innovation, and report on campaign performance.

Requirements

  • 4-year undergraduate degree (quantitative field of study strongly preferred)
  • Minimum of 5 years of experience in digital marketing, with a proven track record of successful customer acquisition strategies.
  • Strong quantitative background, with experience using data and metrics to inform marketing decisions.
  • Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
  • Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
  • Experience with digital marketing automation and CRM tools preferred
  • Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL).
  • Creative thinker with a passion for digital marketing and growth hacking.

Responsibilities

  • Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC).
  • Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
  • Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
  • Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates.
  • Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities.
  • Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.

FAQs

What are the primary responsibilities of a Growth Manager in Digital Marketing?

The primary responsibilities of a Growth Manager in Digital Marketing include driving customer acquisition and growth through social media, digital marketing, and SEO strategies, as well as planning, executing, and optimizing campaigns to achieve business goals.

What skills are required to excel as a Growth Manager in Digital Marketing?

To excel as a Growth Manager in Digital Marketing, candidates should possess strong analytical skills, a deep understanding of social media and digital marketing trends, proficiency in data-driven decision-making, and the ability to optimize campaigns to achieve business goals.

How important is data-driven decision-making in the role of a Growth Manager in Digital Marketing?

Data-driven decision-making is crucial in the role of a Growth Manager in Digital Marketing as it allows for the optimization of campaigns and strategies to drive customer acquisition and growth. By analyzing data, Growth Managers can make informed decisions that lead to achieving business goals.

What are some key performance indicators (KPIs) that a Growth Manager in Digital Marketing should focus on?

Some key performance indicators (KPIs) that a Growth Manager in Digital Marketing should focus on include conversion rates, customer acquisition costs, return on investment (ROI) from digital marketing campaigns, website traffic, and social media engagement metrics. These KPIs help track the success of campaigns and strategies in driving growth.

Verkada

Modern Enterprise Building Security

Technology
Industry
1001-5000
Employees
2016
Founded Year

Mission & Purpose

Verkada is a leader in cloud-managed enterprise building security, enabling over 17,000 organizations worldwide to protect their people and assets while prioritizing privacy. Designed with simplicity in mind, Verkada’s seven product lines - video security cameras, door-based access control, environmental sensors, alarms, visitor management, mailroom and intercom - provide unparalleled visibility through a single secure cloud-based software platform. The company was founded by computer scientists and security experts from Stanford University, and Hans Robertson, the former co-founder and COO of Cisco Meraki. Verkada is headquartered in San Mateo, CA with offices in Salt Lake City, Tampa, Phoenix, Austin, London, Sydney, Taiwan, New York, Philadelphia, Toronto, Mexico City, Seattle and Tokyo.