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Growth Marketing Manager

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Cytora

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • United Kingdom, +1
    Remote

AI generated summary

  • You must have proven pipeline creation skills, B2B/SaaS experience, strong analytical abilities, HubSpot expertise, digital marketing experience, and excellent communication and organizational skills.
  • You will design and implement marketing strategies, optimize channels, manage campaigns and content, analyze data, collaborate with the team, and oversee performance tracking and testing.

Requirements

  • Proven track record of successful pipeline creation (beyond MQLs)
  • Experience in a fast-moving startup or scale-up
  • B2B/enterprise sales/SaaS experience is crucial to be successful in this role
  • Strong analytical skills to make data-driven decisions for commercial and operational performance
  • This role requires an entrepreneurial individual who can take on projects with minimal guidance. This person is a self-starter, a keen problem-solver, and someone who doesn’t mind getting involved with everything, whatever it takes to drive scalable and repeatable growth.
  • Strong sense of ownership
  • Experience with digital channels including LinkedIn advertising
  • Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation
  • Exceptional organisational skills, attention to detail, and a customer-obsessed approach
  • Advanced HubSpot skills

Responsibilities

  • Design and implement performance marketing strategies using digital platforms to maximise lead generation and conversion.
  • Proactively investigate and identify high potential opportunities to test and incorporate into the channel mix
  • Constantly audit our existing channels/content streams for conversions
  • Understanding our target audience to define and bring segmentation strategies to execution for all channels
  • Own the distribution channels while ensuring proper tracking, attribution reporting and optimisation of the budget and campaigns
  • Make data driven, strategic decisions to optimise channel-mix and optimise CAC
  • Experimenting, monitoring and continually optimising targeted campaigns through appropriate channels
  • Help manage Cytora’s global website including CMS updates, bug reporting, SEO optimisation, and conversion rate optimisation
  • Own, manage and implement best practices in Cytora HubSpot
  • Collaborate with the rest of the Marketing team to optimise strategies to enhance lead qualification processes and increase the efficiency of pipeline progression
  • Identifying and optimising performance channels
  • A/B Testing
  • Work with external agencies on design, assets and creative projects

FAQs

Do we support remote work?

Yes, Cytora is a remote-first company and allows employees to work from anywhere within a reasonable timezone difference with London, UK.

What responsibilities will the Growth Marketing Manager have?

The Growth Marketing Manager will design and implement performance marketing strategies, optimize lead generation and conversion, manage the website, collaborate with the marketing team, and oversee distribution channels, among other responsibilities.

What qualifications are required for this role?

Candidates should have a proven track record of successful pipeline creation, experience in a fast-moving startup or scale-up, B2B/enterprise sales/SaaS experience, strong analytical skills, and advanced HubSpot skills, among other qualifications.

What kind of marketing experience is preferred for this position?

Experience in B2B/enterprise sales and SaaS is crucial for success in this role, as well as experience with digital channels, including LinkedIn advertising.

What are the benefits offered to employees?

Benefits include stock options, enhanced parental leave, private health insurance (UK only), choice of laptop, flexi-working, a travel budget of £2000, company trips, and 25 days of paid holiday plus national holidays.

Is experience in a startup environment important for this role?

Yes, experience in a fast-moving startup or scale-up is preferred and plays a significant role in the success of the Growth Marketing Manager.

What skills should a candidate have to be successful in this role?

Candidates should possess strong analytical skills, confident communication skills, exceptional organizational abilities, attention to detail, and a customer-obsessed approach, along with being self-starters and problem solvers.

How does Cytora support professional development?

Cytora offers opportunities for ownership of significant projects and initiatives, which can aid in professional growth and development in a rapidly scaling environment.

What is the company culture like at Cytora?

Cytora values diversity and is an equal opportunity employer, creating an inclusive work environment where different perspectives are appreciated and encouraged.

What tools and platforms will the Growth Marketing Manager be expected to use?

The Growth Marketing Manager will be expected to utilize various digital platforms for performance marketing, manage the company's HubSpot account, and work with CMS for the website and SEO activities.

Powering the future of commercial insurance.

Technology
Industry
51-200
Employees
2014
Founded Year

Mission & Purpose

Cytora is the configurable platform that enables commercial insurers to create digital workflows by digitising, evaluating and routing risks. Cytora digitises every incoming risk, augments them with additional data sources, evaluates them against multiple rules including appetite and priority, and routes them to downstream systems for automated or manual underwriting. Member of the 2020 Tech Nation Future Fifty 8.0 Cohort Member of the 2020 Insurance Post Insurtech 100 WINNER - DIAmond Award, DIA Amsterdam 2019 SILVER - Excellence in Technology - Service Provider, Insurance Times 2019 WINNER - Best AI Product In Insurance, CogX Innovation Awards 2019 WINNER - Risk-Modelling Technology of the Year, Insurance Times Awards 2018

Culture & Values

  • Start with the customer

    We consider the customer first, developing a genuine understanding of their world to ensure we build useful products that deliver measurable value.

  • Ship fast and iterate

    We move fast. The sooner we ship the faster we learn. Speed will define our success - perfection comes later.

  • Impact, not ego

    We work with humility and empathy. We prioritise what is right for the company, regardless of the task or glory associated with it.

  • Slay dragons

    We work together to attack the most valuable problems, bravely and decisively. We ignore low impact problems to focus on what's important.

Benefits

  • Remote-first

    Cytorians can choose to work from any location they desire, no longer restricted by the unnecessary demands of a physical office.

  • Work abroad budget

    £2000 for every Cytorian each year, empowering and encouraging us to work beyond our regular spaces.

  • Flexible hours

    Core hours of 10-4pm, embodying our belief of a strong work/life balance.

  • Vitality private healthcare

    Providing health cover and encouraging a healthier lifestyle through discounts, offers and exclusive opportunities driven by your efforts.

  • Parental leave

    Moving away from the typical maternity/paternity leave, instead focusing on primary and secondary leave. Primary leave is 18 weeks whilst secondary leave is 6 weeks, instead of the statutory 1-2. We have no requirement for tenure to qualify for this benefit.