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Head of Brand & PR

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lastminute.com

Aug 28

  • Job
    Full-time
    Expert Level
  • Data
    Marketing
  • Madrid
  • Quick Apply

AI generated summary

  • You grasp brand strategy deeply, excel in various mediums, have wins in reactive marketing, simplify complex data into narratives, embrace change, and maintain a positive attitude.
  • You will analyze data for brand strategies, craft narratives, lead multi-channel campaigns, manage PR opportunities, oversee budgets, and foster team collaboration and innovation.

Requirements

  • - You get a brand, you really do. Not just the vanilla style of cut copy paste brand ideas but strategies that move the needle and help build a long term brand.
  • - You understand the different mediums because a brand is only as successful as the mediums it delivers on.
  • - If you have some solid wins on reactive marketing - that's an additional bonus.
  • - You are able to take multiple complex data points to tie them down to develop a strategy/narrate a simplified story.
  • - You maintain your own perspective while remaining receptive to change, continuously seeking opportunities for learning and growth.
  • - And have a positive attitude through it all.

Responsibilities

  • 1. Utilise your data-savvy skills to analyse complex data points and translate them into clear, actionable brand strategies that drive business growth.
  • 2. Craft compelling narratives that effectively communicate our brand message and values. Link complex data points into clean, simple, and presentable formats to engage our target audience and drive brand affinity.
  • 3. Lead the development and execution of comprehensive multi channel brand campaigns, from concept creation to activation to drive brand awareness and consideration.
  • 4. Demonstrate a deep understanding of reactive marketing principles and leverage them to capitalise on key consumer moments, ensuring our brand remains relevant and resonates with our target audience.
  • 5. Oversee the PR team and collaborate closely to identify opportunities to leverage key consumer moments into impactful PR stories, enhancing brand visibility and reputation.
  • 6. Effectively planning and managing the budget with measurable impact, ensuring that marketing investments are strategically allocated to deliver a tangible return on investment.
  • 7. Foster a culture of collaboration, creativity, and innovation within the brand & PR team. Provide strong leadership, guidance, and support to nurture talent and drive high performance. Ability to push back respectfully when necessary to maintain alignment with brand objectives.

FAQs

What is the primary role of the Head of Brand & PR at lastminute.com?

The primary role is to lead the development and execution of comprehensive brand strategies and PR campaigns to drive brand awareness, consideration, and business growth across multiple channels.

What qualities are we looking for in a candidate?

We are looking for a strategic thinker with a strong understanding of brand management, storytelling ability, proficiency in leveraging data for actionable insights, and a history of successful brand strategies that deliver measurable impact.

Is experience in reactive marketing important for this role?

Yes, having solid wins in reactive marketing is considered an additional bonus, as it helps to maintain brand relevance during key consumer moments.

Will I be managing a team in this position?

Yes, you will oversee the brand & PR team, fostering a culture of collaboration and innovation while providing leadership and guidance.

What kind of work environment can I expect at lastminute.com?

You can expect a dynamic and inclusive international environment, where diversity is valued and personal experiences are respected.

How does lastminute.com support employee development?

We provide continuous training opportunities through our company platform and encourage a career journey with internal mobility perspectives.

What is the working week structure at lastminute.com?

The working week is shorter, totaling 36 hours, which includes four hours dedicated to work on Friday mornings for learning and development.

Are there any benefits related to travel for employees?

Yes, employees can enjoy discounts on travel services and receive two days off per year for volunteering purposes.

What is the company's approach to work-life balance?

We offer flexible start and end times for work, as well as the possibility of working partially or fully remote, depending on local laws.

Can I expect any social events or team-building activities?

Yes, you can participate in amazing winter and summer corporate events designed to foster team spirit and collaboration.

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lastminute.com

We live for the holidays

Technology
Industry
1001-5000
Employees
2004
Founded Year

Mission & Purpose

Lastminute.com is a leading European online travel and leisure group that specialises in offering dynamic holiday packages, flights, hotels, and car rentals through its platform. The company's ultimate mission is to make travel planning and booking easy, convenient, and affordable for all types of travellers. By leveraging technology and partnerships, Lastminute.com aims to provide tailored travel solutions while promoting flexibility and innovation. Its purpose is to enable people to explore the world effortlessly, with a strong commitment to customer satisfaction and sustainable travel.