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Head of Marketing

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Choco

Sep 22

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Business, Operations & Strategy
  • Berlin

AI generated summary

  • You need a relevant degree, 7–10 years in B2B marketing, 3+ years in leadership, strong analytical skills, adaptability to change, and knowledge of international markets, especially the US.
  • You will develop and execute marketing strategies, manage budgets, analyze market trends, drive digital marketing, collaborate on lead generation, oversee product launches, and lead a high-performing team.

Requirements

  • Bachelor (preferably Master's) degree in marketing, media, communications, or related disciplines.
  • 7–10 years proven experience in B2B marketing, preferably including experience from niche industries
  • 3+ years leadership experience with the ability to inspire and motivate cross-functional teams to achieve common goals.
  • Excellent analytical skills and results-driven mindset, with the ability to quantify performance and optimize results effectively.
  • Demonstrated ability to thrive in a dynamic, entrepreneurial environment and adapt quickly to changing priorities and market conditions.
  • Experience and knowledge of international markets, specifically the US, is a plus

Responsibilities

  • Develop and execute a global marketing strategy aligned with Choco’s business objectives.
  • Define and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
  • Monitor and analyse market trends, competitor activities, and customer needs within the food distribution sector to inform strategic decisions.
  • Own and execute our digital marketing strategy, driving user growth and acquisition across a range of different channels including LinkedIn, Google Ads, Email.
  • Utilize data and analytics to continuously test, measure, and iterate on the best channel mix for optimizing growth and ROI.
  • Implement data-driven marketing strategies to optimize the performance of digital channels.
  • Develop and implement region-specific lead generation strategies to drive qualified leads into the sales pipeline.
  • Collaborate with Sales and Product teams to create compelling value propositions and marketing collateral tailored to food distributors.
  • Utilize marketing automation and CRM tools to track, nurture, and convert leads.
  • Collaborate with the Head of Global Branding and PR to develop and manage the company’s PR strategy to enhance brand reputation and visibility within the food distribution industry.
  • Work with the Head of Global Branding and PR to plan and execute industry events, webinars, trade shows, and conferences focused on food distribution to generate leads and build brand presence.
  • Lead the go-to market of new and existing products, including market analysis, competitive positioning, acquisition and adoption strategies, communication planning.
  • Drive the execution to launch new products in collaboration with the Product organization, including supervising asset development and implementation across touchpoints.
  • Build, mentor, and develop a high-performing marketing team of in-house professionals and freelancers, fostering a culture of innovation and excellence.

FAQs

What is the primary mission of Choco?

Choco's primary mission is to enable the global food system to become sustainable by optimizing the way food is sold, ordered, distributed, and financed.

What are the key responsibilities of the Head of Marketing?

The Head of Marketing is responsible for developing and executing a comprehensive marketing strategy, managing a diverse marketing team, overseeing multichannel campaigns, and collaborating closely with various departments to ensure alignment and success in driving brand awareness, lead generation, and customer acquisition.

What qualifications are required for this role?

Candidates should have a Bachelor's degree (preferably a Master's) in marketing, media, communications, or related disciplines, along with 7–10 years of B2B marketing experience, including 3+ years in a leadership role.

Is international market experience important for this position?

Yes, experience and knowledge of international markets, specifically the US, is considered a plus for this role.

What type of marketing strategies will the Head of Marketing be expected to implement?

The Head of Marketing will implement digital marketing strategies, lead generation strategies, data-driven marketing strategies, and go-to-market strategies for new and existing products.

How does Choco measure marketing performance?

Choco utilizes data and analytics to continuously test, measure, and iterate on marketing strategies to optimize growth and ensure a strong return on investment (ROI).

Will the Head of Marketing be involved in public relations and events?

Yes, the Head of Marketing will collaborate with the Head of Global Branding and PR to develop and manage the company’s PR strategy and to plan and execute industry events, webinars, trade shows, and conferences focused on food distribution.

What is the company culture like at Choco?

Choco fosters a culture of hard work, teamwork, innovation, and excellence. They seek individuals who are hungry and humble, and who are committed to building a lasting company.

How many people currently work at Choco?

As of now, Choco has a dedicated team of over 300 Chocorians across Europe and the US.

What investment milestones has Choco achieved?

Choco has raised $328.5 million and achieved unicorn status in 2022, with a valuation of $1.2 billion.

Does Choco have a commitment to diversity and inclusion?

Yes, Choco is an equal opportunity employer and encourages people from all backgrounds to apply, ensuring that all employment decisions are made without regard to various protected characteristics.

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Choco

Our vision: To enable a sustainable food system 🚀

Technology
Industry
201-500
Employees
2019
Founded Year

Mission & Purpose

Our vision is to enable a sustainable food system. One that runs transparently and without waste. Sound big? That’s because it is. Starting out, the Choco platform connects restaurants and suppliers, improving the order process to save time, money, and food. But that’s just the start. We’re growing fast and need the best team to power our climb.