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Head of Marketing

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Simbase

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Amsterdam

AI generated summary

  • You are tech-savvy, results-oriented, inventive, hands-on, and a great copywriter, focusing on metrics and delivering innovative solutions that engage and convert.
  • You will design and optimize marketing strategies, create compelling content, experiment with new ideas, analyze performance metrics, and collaborate with cross-functional teams to align efforts.

Requirements

  • Tech-Savvy Marketer: Bonus points if you can code or hack ideas together, like automating workflows or optimizing website functionality.
  • Results-Oriented: You’re laser-focused on metrics, from lead volume to conversion rates. Success is measured, improved, and celebrated.
  • Inventive Problem-Solver: When others see barriers, you see opportunities to innovate.
  • Hands-On and Driven: You take ownership, make things happen, and deliver results without waiting for permission.
  • Great Copywriter: Words are your weapon. You know how to craft messages that convert, excite, and engage.

Responsibilities

  • Lead Generation & Signup Campaigns: Design, execute, and optimize marketing strategies across SEO, SEA, and other traditional channels to maximize conversions.
  • Innovate Beyond the Playbook: Break the mold with creative, technical, and unconventional growth ideas that deliver measurable outcomes.
  • Write Copy That Sells: Create compelling content—landing pages, email campaigns, ad copy, and more—that drives action and resonates with IoT decision-makers.
  • Experiment Relentlessly: Test, measure, and iterate. Whether it’s a growth hack, new channel, or content tweak, your focus will be on outcomes.
  • Analytics-Driven Optimization: Track KPIs, analyze performance, and continuously improve marketing efforts to ensure ROI.
  • Collaborate Cross-Functionally: Work closely with sales, product, and leadership to align marketing efforts with business objectives.

FAQs

What will my primary responsibilities be as the Head of Marketing at Simbase?

Your primary responsibilities will include designing and executing marketing strategies for lead generation, innovating growth ideas, writing compelling copy, experimenting with new approaches, analyzing performance metrics, and collaborating with cross-functional teams.

What type of marketing strategies will I be expected to implement?

You will be expected to implement strategies across SEO, SEA, and other traditional channels, focusing on maximizing conversions and generating leads and signups.

Is creativity valued in this role?

Absolutely! We encourage breaking the mold with creative, technical, and unconventional growth ideas that deliver measurable outcomes.

What kind of measurement metrics will I be held accountable for?

You will be accountable for various metrics, including lead volume, conversion rates, and ROI from marketing efforts.

What qualities are you looking for in the ideal candidate?

We are looking for a tech-savvy, results-oriented, inventive problem solver who is hands-on, driven, and a great copywriter with the ability to craft compelling messages.

Where is the team based, and is there an international collaboration?

Our team is based in Amsterdam, and we foster a collaborative environment with international team members, focusing on creativity and innovation.

What opportunities for experimentation will I have in this role?

You will have the freedom to experiment with new marketing tactics, ideas, and channels, and take full ownership of your initiatives.

How does this position contribute to the overall mission of Simbase?

This position is crucial for reshaping IoT connectivity by spreading our message, generating leads, and ensuring that our sales team has a steady pipeline to convert, ultimately driving business growth.

What kind of team environment can I expect?

You can expect to work with a passionate, forward-thinking team that values creativity, collaboration, and has a strong focus on having fun together while achieving our goals.

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Simbase

Driving IoT at scale

Telecommunications
Industry
11-50
Employees

Mission & Purpose

Imagine a world where IoT solutions aren't just smart, but also affordable, easy to order and work instantly. Sounds too good to be true? Welcome to Simbase, where we work on making this a reality - all with a human touch. The realm of the Internet of Things (IoT) has flung open doors to endless possibilities. Yet, it’s often tangled in complications and cost barriers. Not at Simbase. Here, it's a breeze: Click. Order. Done! Feel the rush as our solutions spring to life the moment you unpack them. Say goodbye to endless waiting and baffling setups. Dream as big as the sky, because with us, quality meets affordability. You pay only for the connectivity you truly consume. Whether you're a budding startup holding your very first device, or a global powerhouse commanding thousands, Simbase stands beside you, guiding, assisting, elevating. It’s the future of IoT, and we’re leading the charge. Jump on board. Let’s craft the unimaginable, together.