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Head of Marketing - Central Europe

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Qonto

19d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Berlin
  • Quick Apply

AI generated summary

  • You need a proven strategic marketing leader with B2B experience, team management skills, knowledge of the Central European market, strong commercial acumen, and excellent communication in German and English.
  • You will define and execute marketing strategies, lead a diverse team, manage budgets, align cross-functional initiatives, and position the brand in Central European markets.

Requirements

  • Strategic Marketing Leadership: Proven track record in developing and executing comprehensive marketing strategies in B2B environments, yet akin to B2C methodologies, with experience in regulated industries being a strong plus.
  • Team Management: Experience leading and developing multi-disciplinary marketing teams, with demonstrated ability to influence beyond direct reporting lines.
  • Market Understanding: Deep knowledge of the Central European market, with German language proficiency and understanding of the local business landscape.
  • Business Acumen: Strong commercial mindset with experience managing significant budgets and driving measurable business results through marketing initiatives.
  • Stakeholder Management: Exceptional ability to navigate complex organizational structures and align diverse stakeholders around common goals, with excellent communication skills in both German and English.

Responsibilities

  • Strategic Leadership: Define and execute the marketing strategy for Central Europe, transforming high-level business objectives into actionable marketing plans while working closely with the Regional Director to crack these strategic markets.
  • Team Development: Lead and grow a diverse marketing team (Marketing 360°, PR, Social Media, Events/Community) while effectively collaborating with central teams to leverage their expertise in areas like Product Marketing, CRM, and Website.
  • Budget Ownership: Plan, forecast, and optimize significant marketing investments across channels to drive maximum impact and ROI in our Central European markets.
  • Cross-functional Influence: Orchestrate complex stakeholder relationships across departments, driving alignment between marketing initiatives and broader business goals while speaking the language of different marketing specialties.
  • Market Positioning: Build and execute bold strategies to position Qonto as the top-of-mind business banking & finance management platform for SMEs, startups & freelancers, and chartered accountants in the Central European market.

FAQs

What is the primary focus of Qonto's mission?

Qonto's mission is to make day-to-day banking easier for SMEs and freelancers through an online business account combined with invoicing, bookkeeping, and spend management tools.

What are the key responsibilities of the Head of Marketing - Central Europe?

The key responsibilities include defining and executing the marketing strategy for Central Europe, leading and growing a diverse marketing team, managing a significant marketing budget, influencing cross-functional stakeholders, and building market positioning strategies.

What qualifications are required for the Head of Marketing role?

Candidates should have a proven track record in developing and executing comprehensive marketing strategies in B2B environments, experience in team management, deep knowledge of the Central European market, strong business acumen, and exceptional stakeholder management skills.

Is proficiency in the German language required for this role?

Yes, proficiency in the German language is required as it is essential for understanding the local business landscape in Central Europe.

What is the company culture like at Qonto?

Qonto fosters a welcoming environment that celebrates diversity and individuality, prioritizing skills and potential during the hiring process, and valuing integrity, customer focus, teamwork, ownership, and mastery.

What type of candidates is Qonto open to?

Qonto is open to candidates from diverse industries who have transferable skills and a genuine interest in the company's mission, even if they lack direct experience in the Fintech sector.

What perks does Qonto offer to employees?

Qonto offers competitive salary packages, a meal voucher, public transportation reimbursement, great health insurance, access to mental health initiatives, a progressive disability and parenthood policy, and monthly team events.

What is the hiring process like for this position?

The hiring process typically includes interviews with the Talent Acquisition Manager and future managers, followed by a remote exercise to demonstrate skills. The average process lasts about 20 working days, with offers usually made within 48 hours.

Where are Qonto's offices located?

Qonto has offices in Paris, Berlin, Milan, Barcelona, and Belgrade.

Does Qonto provide any well-being initiatives for employees?

Yes, Qonto provides employee well-being initiatives, including access to mental health resources and offers for sports and wellness activities.

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Qonto

The finance solution that energizes SMEs and freelancers.

Finance
Industry
1001-5000
Employees
2016
Founded Year

Mission & Purpose

Qonto is a financial technology company that offers an all-in-one business banking solution designed for small and medium-sized enterprises (SMEs), freelancers, and startups. It provides a comprehensive platform that simplifies banking, accounting, and financial management, enabling businesses to manage their finances with ease. Qonto's ultimate mission is to help businesses save time and focus on growth by offering a streamlined, user-friendly banking experience. Their purpose is to revolutionise business banking by making financial management efficient, transparent, and accessible for all companies, no matter their size.