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Head of Marketing - EMEA

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Pigment

10d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • London
  • Quick Apply

AI generated summary

  • You need a BA/BS degree, 8+ years in B2B tech SaaS marketing, strong leadership skills, experience with account-based strategies, and a creative, collaborative mindset.
  • You will lead the EMEA marketing team, execute strategies, manage ABM and outbound marketing, partner with cross-functional teams, analyze campaigns, build brand awareness, and develop content.

Requirements

  • Minimum Requirements:
  • Education: BA/BS degree required; MBA or other relevant advanced degree preferred
  • Experience: At least 8 years of experience in demand generation, revenue, or growth marketing in a B2B tech SaaS company, with proven results in driving sales pipeline in the EMEA market
  • Skills: Experience with account-based strategies and campaigns, solid understanding of digital channels, and hands-on experience with event marketing, paid media programs, and outbound marketing tactics
  • Desired Experience:
  • Leadership: Demonstrated experience in building, leading, and mentoring a marketing team. Strong organizational, project management, multi-tasking, and prioritization skills, with the ability to get things done and coach your teams into doing so. Experience managing budgets
  • Cross-Functional Skills: Proven ability to work effectively with cross-functional teams, ensuring alignment and driving collaboration across departments
  • Industry Knowledge: Experience in B2B tech marketing, particularly with enterprise-level organizations
  • Innovation: Creative and curious, with a "can do" attitude and a passion for exploring new, innovative ways to enhance campaign performance using modern marketing tools
  • Collaboration: Ability to work effectively with agencies and partners to deliver high-quality and creative marketing execution

Responsibilities

  • Lead and Develop the EMEA Marketing Team
  • Develop and Execute Marketing Strategies
  • Lead Account-Based Marketing (ABM)
  • Manage Outbound Marketing
  • Partner Marketing
  • Cross-Functional Collaboration
  • Campaign Reporting and Analytics
  • Brand Awareness and Community Building
  • Content Strategy and Development

FAQs

What is the primary role of the Head of Marketing - EMEA at Pigment?

The Head of Marketing - EMEA is responsible for leading and inspiring a dynamic marketing team, defining and executing comprehensive marketing strategies to achieve growth objectives in the EMEA region, and building brand awareness while generating sales pipeline.

What are the educational requirements for this position?

A BA/BS degree is required; an MBA or other relevant advanced degree is preferred.

How much experience is needed for this role?

Candidates should have at least 8 years of experience in demand generation, revenue, or growth marketing in a B2B tech SaaS company, with proven results in driving sales pipeline in the EMEA market.

What key skills are necessary for this position?

Necessary skills include experience with account-based strategies and campaigns, a solid understanding of digital channels, and hands-on experience with event marketing, paid media programs, and outbound marketing tactics.

Is leadership experience important for this role?

Yes, demonstrated experience in building, leading, and mentoring a marketing team is crucial, as well as strong organizational and project management skills.

Will there be opportunities for cross-functional collaboration?

Yes, the Head of Marketing - EMEA will collaborate closely with cross-functional teams, including Sales, Growth, Customer Success, and Global Marketing teams.

What are some of the responsibilities related to brand awareness?

Responsibilities include developing brand awareness programs, supporting customer marketing initiatives, and fostering community among finance professionals in collaboration with global teams.

Does Pigment offer any equity as part of the compensation package?

Yes, Pigment offers stock options, allowing employees to have a stake in the company's growth.

What type of workplace environment does Pigment provide?

Pigment offers a highly collaborative and inclusive workplace with passionate and engaged teammates.

Are there benefits related to work-life balance?

Yes, Pigment has generous time off and parental leave policies to support work-life balance.

How does Pigment view diversity in the workplace?

Pigment believes diversity is a strength that fosters innovation and is committed to ensuring that everyone feels included and valued at the workplace.

Pigment

Pigment. Business strategy in real time.

Technology
Industry
51-200
Employees
2019
Founded Year

Mission & Purpose

At Pigment, we’re on a mission to help business teams plan, make decisions and adapt to change. We do this by bringing together people, data and processes into an intuitive, adaptable, integrated platform, so that teams can quickly build trusted strategic and operational business plans. With Pigment, they can drive growth, react to change and future-proof their business. Industry-leading companies like Klarna, Figma, Airtable, PVH and Webhelp trust Pigment every day, allowing them to make confident and accurate decisions.