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Head, Social Marketing - India

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Netflix

3d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Creative Arts & Fashion
  • Mumbai

AI generated summary

  • You should have 10-15 years in creative consumer marketing, strong social marketing expertise, entertainment experience, exceptional communication skills, and proven leadership abilities in dynamic environments.
  • You will lead social marketing strategy, manage campaigns across platforms, collaborate cross-functionally, engage with industry leaders, oversee budgets, and drive creativity to enhance brand growth.

Requirements

  • 10-15 years of experience in building creative consumer marketing campaigns
  • Demonstrated experience and expertise in leading social marketing for proven, world class internet-first brands
  • Deep, extensive knowledge of the social ecosystem and landscape
  • Entertainment marketing experience (in marketing films / series, content marketing)
  • Proven track record of building impactful, cutting edge social marketing campaigns that connect with audiences and break through the cultural zeitgeist
  • Experience in leading high performance teams, with a knack of team building and fostering a highly collaborative environment
  • Exceptional relationship building skills - with teams, peers, cross functional partners, external stakeholders
  • Exceptional communication skills - verbal, presentation, written - with the ability to communicate thinking effectively and sharply, and inspire teams across all levels
  • Experience with strategizing and executing across key social channels and platforms and audiences
  • Experience in managing a high volume of campaign & campaign types in parallel
  • Demonstrated experience of creative excellence across multiple campaigns & brands
  • Consumer-first thinking and insights and how they translate into campaign strategy and execution
  • Rich understanding of the entertainment and cultural landscape and how it influences brand & content marketing
  • Ability to structure, organize and manage a complex, challenging and dynamic work environment of both internal and external stakeholders and campaign timelines
  • Humility, curiosity, a learning mindset and an openness to receive & act on feedback
  • Strong judgment and proven leadership skills of leading large, talented teams

Responsibilities

  • Leading a talented team of social marketing professionals responsible for all aspects of community & audience management; programming; and leading the social strategy and execution for title campaigns.
  • Owning and driving overall Social Marketing strategy and connecting this with overall marketing strategy.
  • Responsible for strategy and execution across all handles / channels (youtube, shorts, instagram, facebook, twitter / x, twitter south)
  • Cross functional collaboration working deeply with content, PR, comms, product, legal and other cross functional teams and peers to drive audience & business impact
  • An integral part of the marketing team working closely with other marketing functions (title marketing, service and slate marketing, marketing production, marketing partnerships, and global marketing teams) to drive impact.
  • Operating at the cutting edge of pop culture: able to see ahead of corners, spot trends, identify opportunities, and bring this knowledge to bear to drive conversation and audience engagement.
  • An integral part of campaigns across local originals, global originals, local and global licensed / Pay1, brand campaigns - contributing both strategically and through implementation to bring alive the campaigns
  • Integral contributor to overall marketing strategy as part of the India Marketing Leadership team
  • Building strong relationships both internally with cross functional partners and externally with critical industry stakeholders, key talent, showrunners, directors, and production houses.
  • Owning the social marketing budget and driving effectiveness and efficiency with the spends.
  • Building and fostering social agency relationships and managing them to deliver outstanding work
  • Defining and implementing workflows, processes, checking and refining them to ensure smooth 360 functioning of work between teams and functions
  • A culture builder leading by example: an Unusually Responsible person with Selflessness, Courage, Candor, Creativity; leaning into Netflix cultural tenet of Context, not Control, giving teams the space, support and direction to thrive at Netflix, and always striving for what’s best for Netflix
  • Innovating and fuelling creativity: defining how social marketing is done for the growing streaming entertainment category in the country
  • Contributing to growing the Netflix brand in India through a combination of impactful social marketing, connecting the dots on creative, media, business and strategy and generating insights for growth.

FAQs

What is the job title for this position?

The job title is Head, Social Marketing - India.

Where is this position based?

This position is based in Mumbai, India.

Who will this role report to?

This role will report to the Vice President, Marketing, India.

What are the main responsibilities of the Head of Social Marketing?

The main responsibilities include leading a team of social marketing professionals, owning and driving the overall social marketing strategy, managing community and audience engagement, collaborating with cross-functional teams, and contributing to marketing campaigns for local and global content.

What is the size of the Netflix India social community?

The Netflix India social community is approximately 50 million strong.

What experience is required for this position?

The position requires 10-15 years of experience in building creative consumer marketing campaigns, with demonstrated expertise in leading social marketing for proven brands and a rich understanding of the entertainment and cultural landscape.

Is entertainment marketing experience necessary for this role?

Yes, entertainment marketing experience, particularly in marketing films and series, is necessary for this role.

Are there any specific skills that are important for this role?

Key skills include exceptional relationship building, communication skills, expertise in social media strategies and execution, team leadership, and consumer-first thinking.

Does the role involve managing a budget?

Yes, the Head of Social Marketing will own the social marketing budget and be responsible for driving effectiveness and efficiency in spends.

How does Netflix view diversity and inclusion in the workplace?

Netflix celebrates diversity and recognizes that diversity of thought and background builds stronger teams. They approach diversity and inclusion seriously and thoughtfully.

Netflix

Where you come to do the best work of your life. Follow @WeAreNetflix on Twitter, IG, Facebook, & Youtube for more

Entertainment & Media
Industry
10,001+
Employees
1997
Founded Year

Mission & Purpose

Netflix is a leading global streaming service that offers a vast library of movies, TV shows, and original content to subscribers. Their primary goal is to provide entertainment and storytelling that captivates and resonates with audiences worldwide, transcending borders and demographics. Netflix's fundamental objective is to be the premier destination for viewers seeking diverse and high-quality content, fostering a culture of binge-worthy narratives and pushing the boundaries of digital entertainment.